Worldcom Confidence Index 2019 Australia Report

Summary and Comparisons
with the Global Results
The Worldcom
Confidence
Index
2019
Australia Report
THIS DOCUMENT SHOULD BE READ AS A
COMPANION DOCUMENT TO THE GLOBAL STUDY
REPORT. IT DRAWS OUT DIFFERENCES TO THE
GLOBAL RESULTSAND HIGHLIGHTS KEY TRENDS
FROM THE AUSTRALIAN PERSPECTIVE.

Index
Part 1
Part 2
Australian Confidence Index | 2019 3
Australian topic engagement – 2019 5
Australia has the joint second highest
confidence score in 2019 9
Opinion formers become top audience for
leader attention but leaders are concerned
about reaching them 10
Employee-related topics dominate leaders’agenda 11
Australia has the second highest CI score
for corporate image and brand reputation.
Confidence in dealing with a crisis is also high 18
The media matters and Australian leaders
are mildly confident about its impact 19
Australian leaders are very confident
about dealing with cybercrime 20
Australian leaders confident about the way
political leaders communicate on social
media and how it impacts the business 21
Millennials most confident generation 25
Female leaders less confident than
male leaders 26
The anatomy of confidence
and concern in Australia 22
CEOs are more confident than CMOs 23
CEOs more confident than CMOs for all
of their top five topics 24

PART1
Australian
Confidence Index
2019
2nd
Australia has the
joint second highest
confidence score
in 2019
#1Opinion formers become top
audience for leader attention
but leaders are concerned
about reaching them
6 8Employee-related
topics take six out
of top eight topics
out
of

Australia has the joint second highest
confidence score in 2019
#1
Australia has the second highest CI
score for corporate image and brand
reputation. Confidence in dealing with
a crisis is also high
#4
The media matters and Australian leaders
are mildly confident about its impact
#5
Australian leaders are very confident
about dealing with cybercrime
#6
Australian leaders confident about
the way political leaders communicate
on social media and how it impacts
the business
#7
Opinion formers become top audience
for leader attention but leaders are
concerned about reaching them#2
Employee-related topics dominate
leaders’agenda
• Upskilling and reskilling the most discussed topic
• Employee-related topics take six out of top eight topics
• Employees are a concern and produce the second
lowest CI score for audiences
#3
Australian Confidence 7 2019
THE WORLDCOM CONFIDENCE INDEX 2019 | AUSTRALIA REPORT
4

Australian topic engagement – 2019
In the 2019 report we have identified the topics with the highest levels of engagement across 1,576 leaders from Australia. We’ve focused on the top 23. Chart 1
shows which topics were discussed most by leaders across the region. The most frequently discussed topic was upskilling and reskilling with a 15.90 per cent share.
CHART 1
0% 2% 4% 6% 8% 10% 12% 14% 16%
Government and legislative change
Use of technology to collaborate and innovate
Global trade agreements tariffs
Impact on business of the way political leaders communicate on social media
Sexual harassment and other bad behaviour
Crisis management
Global instability and the threat of war
Data privacy and protection
Global warming and extreme weather events
Good leaders influence success
Family mentorship influences success
Corporate image and brand reputation
Competition influences success
Financial /economic influences on success
Cybercrime
Attracting talent
Employee engagement to improve productivity
Customer satisfaction
Economic migration
Employment benefits influence on success
Impact and role of media
Retaining talent
Upskilling and reskilling 15.90%
12.21%
10.01%
9.28%
8.82%
6.26%
6.20%
5.34%
3.69%
3.63%
3.48%
2.99%
2.87%
2.69%
1.71%
1.68%
1.22%
0.40%
0.40%
0.37%
0.40%
0.24%
0.21%
Australian Leaders’engagement level for topics
5

0 5 10 15 20 25
Retaining talent
Upskilling and reskilling
Government and legislative change
Global warming and extreme weather events
Global trade agreements tariffs
Sexual harassment and other bad behaviour
Economic migration
Global instability and the threat of war
Global CI average
Crisis management
Attracting talent
Impact on business of the way political leaders communicate on social media
Good leaders influence success
Competition influences success
Family mentorship influences success
Use of technology to collaborate and innovate
Data privacy and protection
Corporate image and brand reputation
Cybercrime 24.84
23.57
23.19
22.99
22.68
22.50
21.96
21.85
21.45
21.02
21.01
20.88
20.80
20.71
20.02
19.92
19.82
19.41
19.22
19.14
19.70
18.12
17.02
17.02
2019 Australian Confidence Index by topics
CHART 2
Confidence by topic
Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics and
demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of concern.
Australian leaders are confident about 15 topics and concerned about 8. They are most confident about dealing with cybercrime (#7 globally) with a score of
24.84. This is 19 per cent higher than the global value for this topic. Eight topics score below the Global CI average. Australian leaders are most concerned about
employee-related topics, such as retaining talent and upskilling and reskilling, more so than their global counterparts.
6

Leaders’engagement level for audiences - Australia v Global
CHART 3
0% 5% 10% 15% 20% 25% 30%
Suppliers need the most attention
Shareholders need the most attention
Government and legislators need the most attention
Employees need the most attention
Customers need the most attention
Opinion formers need the most attention
26.35%
23.35%
18.72%
13.90%
13.59%
4.09%
24.93%
23.31%
19.04%
15.24%
13.01%
4.47%
AUSTRALIA GLOBAL
Leaders Engagement Level for Audiences
In addition to the 23 topics, we have identified the six audiences demanding the most attention from leaders. For each audience we have identified the level of
leader engagement and provided a CI score. Chart 3 ranks the audiences, with opinion formers (bloggers, the media, analysts and academics) getting the most
attention and suppliers the least.
7

2019 Worldcom Confidence Index by audiences - Australia v Global
CHART 4
0 5 10 15 20 25
Global CI average
19.21
19.88
17.91
19.71
17.75
18.34
20.75
20.38
19.92
18.94
15.93
14.56
14.01
AUSTRALIA GLOBAL
Confidence or Concern by Audience
Chart 4 ranks these audiences by the level of confidence or concern Australian leaders have in handling the audience. The scores below the Global CI average
indicate levels of concern. Four of the audiences have a below global CI average scores. Although opinion formers is the #1 audience, leaders are not very confident
about this audience, with a CI score of 18.94. There are also very low CI scores for customers, employees and government and legislators. Suppliers and shareholders
score above the global values for these audiences and are above average.
8

0 5 10 15 20 25 30 35 40
Mexico
United States of America
Brazil
Portugal
South Africa
Russia
Italy
Global CI average
France
Canada
Australia
Germany
China
United Kingdom
India
Japan 20.35
20.21
20.21
20.21
20.21
20.21
20.21
20.06
19.92
19.71
19.38
19.36
19.26
19.00
17.56
14.44
11.67
25.89
22.44
19.11
23.61
25.31
21.94
35.94
CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019
Confidence Index by Country
CHART 5
Australia has the joint second highest confidence score in 2019
This is a first time we have measured the
confidence level for Australia. The score of 20.21
places Australia in joint second place, along with
India, UK, China, Germany and Canada. Japan
had the highest score at 20.35.
The Australian score is 40 per cent higher than
the score for Mexico which has the lowest
confidence score of 14.44.
9

Opinion formers become top audience for leader attention but leaders are
concerned about reaching them
0% 5% 10% 15% 20% 25%
Opinion formers need the most attention 24.93%
23.31%
19.04%
15.24%
13.01%
4.47%
Attention to audiences
CHART 6
Opinion formers are in first place – with the
attention of a quarter of leaders. Customers
are in second place with 23.31 per cent and
employees in third.
While opinion formers are getting the most
attention, leaders are concerned about their
ability to reach them. Opinion formers have
the fourth lowest audience CI score at 18.94.
Leaders are also concerned about reaching
the other two top audiences, customers and
employees, both scoring less than the Global
CI average (see Chart #4).
10

Employee-related topics dominate leaders’agenda
• Upskilling and reskilling the most discussed topic
• Employee-related topics take six out of top eight topics
• Employees are a concern and produce the second lowest CI score for audiences
CHART 7
Employee-related topics dominate leader discussions
FiveemployeerelatedtopicsarediscussedmoreinAustralia
than they are globally – upskilling and reskilling, retaining
talent, employment benefits, economic migration and
attracting talent.
Leadershavedevelopedathree-prongedstrategytoattract
and retain the best talent:
• Invest in upskilling and reskilling current employees – the
#1 topic
• Invest in employee benefits – the #4 topic
• Invest in employee engagement – the #7 topic.
0% 2% 4% 6% 8% 10% 12% 14% 16%
Cybercrime
Attracting talent
Economic migration
Retaining talent
Upskilling and reskilling 15.23%
11.06%
10.47%
9.19%
8.34%
6.17%
6.48%
5.14%
4.14%
3.91%
15.90%
12.21%
10.01%
9.28%
8.82%
6.26%
5.34%
3.69%
3.63%
6.20%
AUSTRALIA GLOBAL AUSTRALIA GLOBAL
This is a trend confirmed by Matt Manners, CEO of
the Employee Engagement Awards: “In the last five
years we have seen the area of employee engagement
become more strategic, with much greater support
from business leaders. The entries to our most
recent North American awards clearly demonstrate
the business value delivered by making employee
engagement part of the DNA of a business.”
11

CHART 8
0 5 10 15 20 25 30 35 40
United Kingdom
Canada
Mexico
France
Australia
Global CI Average
India
Germany
Italy
South Africa
Russia
China
Portugal
Brazil
Japan 36.14
30.40
27.18
25.55
25.54
24.23
22.81
22.60
21.32
19.92
18.67
17.02
16.17
16.08
15.83
13.09
Upskilling and reskilling - CI by Country
Australian leaders are concerned about their ability to upskill and reskill
Although upskilling and reskilling gets the most attention
from leaders, it is a topic of concern, with a below global CI
average score of 17.02. This places Australia at #11 out of the
15 countries with detailed reports. This topic also has the
lowest score (joint with retaining talent) on the Australian
Confidence Index (see Chart #2).
LinkedIn’s report on workplace learning shows that upskilling
andreskillingwillbecentrestageinthebattlefortalent.Australia
might want to invest more in people to keep up with this trend.
Commenting on the findings, Dominic Atkinson, Founder
of Stay Nimble said: “Workers and organisations need to
adapt to the transformative changes happening to the
nature of work. The concerns leaders show in this study
need to translate into action and investment. In particular,
thereneedstobesignificantfocusonadultskillswitheasily
accessible opportunities to upskill and retrain throughout
careers. At a time where we are seeing a record-low level
of participation in learning by adults, leaders are in the
best position to respond to these concerns and help build
opportunity for all.”
12

Australian leaders are concerned about their
ability to retain talent. The Australian CI score is
below the global average and is the fifth lowest
score of the 15 countries. This topic also has the
lowest score (joint with upskilling and reskilling)
on the Australian Confidence Index (see Chart
#2). Japan’s score is 75 per cent higher than the
score for Australia.
CHART 9
0 5 10 15 20 25 30
United Kingdom
Canada
Mexico
Australia
South Africa
Brazil
Global CI Average
India
Portugal
China
Russia
France
Italy
Germany
Japan 29.76
26.72
25.03
24.93
23.68
23.39
23.23
21.54
19.92
19.64
17.62
17.02
15.90
15.02
14.98
14.75
Retaining talent - CI by Country
Retaining talent is a cause for concern for Australian leaders
13

Australian leaders confident about their ability to get employment benefits right
CHART 10
0 5 10 15 20 25
Mexico
South Africa
Portugal
Brazil
Russia
India
Global CI Average
Japan
China
Australia
Canada
United Kingdom
Germany
Italy
France 23.53
22.65
21.83
21.73
21.14
20.88
20.71
19.95
19.92
19.20
17.34
17.05
17.04
16.04
14.99
10.59
Employment benefits influence on success - CI by Country When it comes to getting employment
benefits right Australian leaders are sixth most
confident globally with a CI score of 20.88.
This topic appears at #12 in the Australian
14

CHART 11
Employee engagement to improve productivity - CI by Country
0 5 10 15 20 25
Mexico
Brazil
France
India
Portugal
Global CI Average
Canada
Italy
South Africa
United Kingdom
Russia
Australia
China
Germany
Japan 23.76
23.32
22.97
21.45
21.45
20.85
20.41
20.18
20.00
19.92
18.91
18.89
18.03
17.28
17.10
12.04
“Organisations are proving that focusing on
the employee experience for each individual is
having an incredibly beneficial impact. Always
on, continuous listening, consistent feedback
and purpose-driven teams, are rapidly replacing
traditional ways of working.”
Australian leaders confident about using employee engagement to improve productivity
Australian leaders have the fourth highest confidence
score globally for improving productivity through
employee engagement. At 21.45, the score is above
the global CI average, and takes the ninth place on the
Australian confidence league table (see Chart #2). This
shows that Australian leaders are feeling confident when
it comes to embedding employee engagement in their
business strategy.
The benefits of doing so are now clear according to Ruth
Dance, managing director of the Employee Engagement
Alliance the membership organisation for engagement
professionals around the world. She believes there is a
fundamental shift taking place.
15

Economic migration has the fifth highest topic
engagement for Australian leaders (Chart #1)
but it has the seventh lowest CI score for topics
– at 19.70 (Chart #2). This is lower than the
global average and shows this topic is a cause
for concern for Australian leaders.
CHART 12
Economic migration - CI by Country
Economic migration is a cause for concern for leaders
0 5 10 15 20 25
China
United Kingdom
Australia
Global CI Average
Brazil
Italy
Canada
Germany
France
India
South Africa
Russia
Portugal
Japan 24.51
24.44
23.71
23.62
23.39
23.38
21.46
20.75
20.65
20.38
19.92
19.70
18.74
16.77
15.88
16

Australianleadersareconfidentaboutattracting
talent.This topic has an above Global CI average
score of 20.71 and places Australia at #7 out of
all countries.
CHART 13
0 5 10 15 20 25
Portugal
South Africa
Russia
Brazil
Global CI Average
Canada
India
Australia
France
United Kingdom
Germany
China
Italy
Japan 23.41
23.18
23.09
23.06
21.20
20.84
20.71
20.54
20.37
19.92
16.93
16.42
16.42
16.28
14.38
Attracting talent - CI by Country
Australian leaders confident about attracting talent
17

CHART 14
Corporate image and brand reputation - CI by Country
0 5 10 15 20 25
Mexico
Portugal
Brazil
Russia
Japan
Global CI Average
Germany
South Africa
France
China
United Kingdom
Canada
India
Australia
Italy 24.17
23.57
22.91
22.77
22.47
22.18
22.16
20.33
20.10
19.92
19.64
18.69
17.46
16.06
15.06
9.84
Australian leaders are the second most
confident globally when it comes to corporate
image and brand reputation at 23.57. This
topic is #2 in the Australian Confidence Index
(see Chart #2).
Leaders are also confident when it comes to
managing a crisis. With a score of 20.02 Australia
is at #3 globally for this topic.
Australia has the second highest CI score for corporate image and brand
reputation. Confidence in dealing with a crisis is also high
18

The impact and role of the media was the
#3 topic discussed among Australian leaders
(see Chart #1). It’s a topic of mild confidence,
producing the 11th CI score of 21.01 on the
Australian Confidence Index (see Chart #2).
This places Australia in seventh place out of
all countries.
CHART 15
Impact and role of media - CI by Country
0 5 10 15 20 25 30
Brazil
Mexico
Italy
Germany
United Kingdom
Global CI Average
India
Canada
Australia
South Africa
Russia
China
France
Japan
Portugal 27.53
26.07
24.27
22.47
22.16
21.93
21.01
20.58
19.98
19.92
19.92
18.90
18.76
15.85
13.85
12.94
The media matters and Australian leaders are mildly confident
about its impact
19

Australia has the third highest score globally
at 24.84 - 25 per cent higher than the global
CI average. This topic is #1 on the Australian
The topic of data privacy and protection
also scores highly with 23.19 and places
Australia at #5 globally. This topic is #3 on
the Australian Confidence Index.
CHART 16
Cybercrime - CI by Country
0 5 10 15 20 25 30
Brazil
Mexico
France
Russia
Portugal
Global CI Average
Italy
South Africa
Germany
China
Japan
Canada
Australia
India
United Kingdom 27.83
26.41
24.84
23.32
22.67
22.27
22.24
21.70
20.84
19.92
19.92
19.77
16.01
11.10
7.68
4.30
Australian leaders are very confident about dealing with cybercrime
20

CHART 17
The way political leaders communicate on social media and
how it impacts the business - CI by Country
0 5 10 15 20 25
Brazil
Russia
Japan
China
Germany
India
Global CI Average
Italy
Australia
Canada
France
United Kingdom 22.75
21.41
20.93
20.80
20.77
19.92
19.71
19.42
16.92
15.17
12.56
12.39
11.96
Australian leaders are fourth most confident
globally about the way political leaders
communicate on social media and how it
impacts the business.The score of 20.80 is nearly
twice the score of Brazil.
Australian leaders confident about the way political leaders communicate
on social media and how it impacts the business
21

PART 2
The anatomy of
confidence and
concern in Australia
+5CEOs more confident
than CMOs for all of
their top five topics
+3Employee-related topics
feature three times on the
CMOs top five confidence list
+58%Millennials more confident
than Gen Z

CEOs are more confident than CMOs
CEOs have a slightly higher level of confidence
than CMOs. The CMOs score is slightly below
the Global CI average showing mild concern.
CHART 18
Confidence levels of CEOs and CMOs
CEOs are more confident than
CMOs in Australia
20.21
CI Score for CEOs
19.72
CI Score for CMOs
23

CEOs more confident than CMOs for all of their top five topics
Australian CEOs and CMOs share three
topics and differ on two.
CEOs are more confident than CMOs
about all of their top five topics. CEOs
are more confident than CMOs about
upskilling and reskilling, employees and
government needing attention.
CMOsaremoreconfidentthanCEOsabout
opinion formers and economic migration.
CHART 19
Top 5 topics of confidence for CEOs and CMOs
0 5 10 15 20 25 30 35
Economic migration
Upskilling and reskilling
Upskilling and reskilling 30.13
29.28
27.93
26.87
25.00
24.91
24.30
23.63
23.51
17.50
CEOCMO
24

Millennials most confident generation
Millennials (20.21) have the highest and an
above global average score. This is 58 per cent
higher than leaders from Generation Z who are
most concerned, with a score of just 12.83.
CHART 20
0
5
10
15
20
25
6555-6445-5435-4425-3425
12.83
20.21
18.38 18.65
20.11 19.97
Confidence by Age
25

Female leaders less confident than male leaders
Just as in the global report, Australian female
leaders are marginally less confident than
males. They also have a below average score –
showing mild concern.
CHART 21
Confidence by Gender
Males more confident than
Females in Australia
20.21
CI Score for Males
19.32
CI Score for Females
26

Useful links
If you would like more information on the topics raised in this Report, you may find the links below helpful.
https://advancedsymbolics.com
https://www.ee-awards.com/blog/
https://www.ee-awards.com/engagement-101/
https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global-
engagement-101-influencers/
https://learning.linkedin.com/resources/workplace-learning-report-2018
https://the-eea.com/
https://en.wikipedia.org/wiki/Me_Too_movement
https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china-
trade-war-with-no-end-in-sight
https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting-
to-climate-change
https://www.wired.com/story/ios-hacks-apple-response/
https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf
https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor-
payroll-experience/
https://www.leesmanindex.com/research/
http://worldcomgroup.com/scarf-framework
https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/
https://worldcomgroup.com/resources/confidence-index
https://worldcomgroup.com/resources/confidence-index-regional-country
27

Group’s Board
Chair - Roger Hurni
Past Chair - Patrik Schober
Americas Region Chair - Brad Fishman
EMEA Region Chair - Andras Nagy
Treasurer - Errol Chapman
Marketing - Stefan Pollack
Business Development - Crispin Manners
Membership/Recruitment - Stephanie Paul
Partner Engagement - Serge Beckers
Knowledge Sharing/Practice Groups - Angélica Consiglio
Asia Pacific At Large - Tom Van Blarcom
Americas’ Board
Chair - Brad Fishman
Chair Elect - Monty Hagler
Past Chair - Sean Rossall
Treasurer - Leah Mussay
US Recruitment - Scott Willyerd
LATAM Recruitment - Luis Avellanedo Ulloa
Partner Engagement - William Beutler
Meetings - Deb Vilchis
Professional Development - Jessica Phelan
Partnerships - Cory Stewart
At Large - Rhiannon Ruff
Emea’s Board
Chair - Todor Ianev
Past Chair - Andras R. Nagy
Treasurer - Hans Karperien
Business Development - Crispin Manners
Peer Review - Caroline Prince
New Membership - Corinna Voss
New Membership - Bjorn Mogensen
Retention - Serge Beckers
Young Consultants - Andras R. Nagy
Marketing - Frederic Bolhorst
Worldcom’s Board of Directors
28

Contact us
If you would to inspire direct action from your
stakeholders in a way that delivers immediate
results and lasting outcomes – or discuss the
contentofthisdocument,oritsrecommendations
- please contact:
Todd Lynch
toddlynch@worldcomgroup.com
Crispin Manners
crispinmanners@worldcomgroup.com
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Worldcom Confidence Index 2019 Australia Report

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Worldcom Confidence Index 2019 Australia Report