1. Publishing for impact
Wouter Gerritsma, Wageningen UR Library
Elements for a publication strategy

2. Publishing tips about:

3. Roadmap
 Introduction
 Why publish?
 Where to publish?
 Citation impact
 Publishing tips

4. Introducing myself
http://wowter.net
http://twitter.com/wowter
http://nl.linkedin.com/in/wowter
wouter.gerritsma@wur.nl

5. Why do scientists publish?
Source: Philippe MAB Terheggen. How to Publish Your Manuscript From title to references From submission to revision,
Wageningen University and Research Center, 26 October 2010

6. What do scientists publish
 Reports
 Conference proceedings
 Journal articles
● Scholarly journals (peer reviewed)
● Trade journals
 Books
● Book chapters

7. Peer review
 Editorial peer review
 Single blind peer review
 Double blind peer review
 Open peer review
Not only for publications, but also for funding or grant
applications and above all research assessments exercises.
Peer review is one of the corner stones of scientific
progress.
http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/peer-review-guide-researchers

8. Where to publish?
 Appropriate target journal?
● Journal scope
● Intended audience
● The speed of reviewing and publication

9. Where to publish?
 A valued journal?
● Editorial board
● Acceptance rate
● Time to publication
● Journal circulation
● Visibility
● Journal performance

10. Journal performance measures (indicators)
 Journal Citation Reports (JCR)
● a.o. standard Journal Impact Factors and 5-year
Impact Factors
 Scopus Journal Analyzer (SJA)
● Scimago Journal Rank (SJR)
prestige metric based on the idea that „all
citations are not created equal‟
● Source Normalized Impact per Paper (SNIP)
Measures contextual citation impact by
„normalizing‟ citation values

11. IF in 2010 for Agricultural Systems

12. 50% of articles generate 90% of all cites
Seglen, P. O. (1997). Why the impact factor of journals should not be used for evaluating research. BMJ
314(7079): 497-502. http://bmj.bmjjournals.com/cgi/content/full/314/7079/497

13. Database Coverage WoS/JCR/ESI
Excellent Good Moderate
Molecular biology &
Biochemistry
Applied physics &
Chemistry
Other Social Sciences
Biological Sciences
related to humans
Biological Sciences
related to plants &
animals
Humanities
Clinical medicine Psychology & psychiatry
Physics & Astronomy Social sciences related
to medicine & health
Mathematics /
Engineering / Economics
Source: Moed (2005)

14. Full screen image with title

15. How are we able to compare numbers?
 Scientist Z. Math has a publication from 2003 with 17 citations
 Scientist M. Biology has a publication from 2009 with 32 citations

16. Baselines for Mathematics

17. Baselines for Molecular Biology

18. Bibliometric indicators: An example
Zee, F.P.v.d., G. Lettinga & J.A. Field (2001) Azo dye
decolourisation by anaerobic granular sludge.
Chemosphere 44:1169-1176.
● Citations from WoS: 94
Journal: Chemosphere
● Categorised by ESI in Environment/Ecology
Baseline data for Environment/Ecology.
● Article from 2001 in Environment/ecology:
● On average: 19.36 citations; top 10%: 44 citations; top1%: 141
citations
Relative Impact: 94 / 19.36 = 4.9

19. Baseline data to normalize citation data?
Citations data source Baselines
Web of Science ESI or InCites
Scopus SciVal Strata
Google Scholar none
Propriatary A&I database none

20. H-index
 Balance between productivity
and citedness
 To rule out the effect of one
or two highly cited papers
 Applicable to authors,
journals, research groups,
compounds, subjects etc…
 But there are some serious
doubts about robustness
Waltman, L. & N. J. van Eck (2011). The inconsistency of
the h-index. Journal of the American Society for
Information Science and Technology 63(2):406-415
http://dx.doi.org/10.1002/asi.21678

21. Omnipresent h-index

22. In practice

24. Bibliometric reports

25. The actual publications and their impact
are provided

26. Publications VLAG (Wageningen)

27. VLAG WoS publications 2007-2013
2007 2008 2009 2010 2011 2012 2013
Refereed articles390 367 402 446 513 530 593
WoS 369 345 385 424 489 501 552
95% 94% 96% 95% 95% 95% 93%

28. After excellent research,
where should you publish?

29. Document type and article impact 2003-
2009, for Wageningen UR
Document
type Pubs RI T10(%T10) T1(%T1)
Article 11212 1.62 2777(25%) 437( 4%)
Review 705 4.45 418 (59%) 145(21%)
Aggregate 11917 1.79 3195(27%) 582(5%)
Source: Wageningen Yield, Feb. 2012

35. Journal selection and impact universities globally

36. Journal selection and impact universities globally

37. Increase in share of Q1 articles at
WageningenUR

38. Journal selection affects Relative Impact

39. Journal selection affects Relative Impact
2010
2011
2003

40. Trends for VLAG (WUR)
Py N %Q1 RI %T10 (T10)
2003 343 60% 1.7 18% (59)
2004 334 64% 1.63 16% (52)
2005 360 59% 1.61 23% (80)
2006 355 60% 1.59 18% (63)
2007 390 57% 1.85 26% (97)
2008 367 61% 1.72 22% (77)
2009 402 67% 2.24 30% (117)
2010 446 67% 2.68 30% (126)
2011 513 64% 2.6 28% (141)
2012 530 70% 2.89 35% (175)
2013 593 69%

41. Journal selection VLAG 2007-2012

42. Top journals for VLAG 2002-2009
Journal IMPACT Count
NEW ENGLAND JOURNAL OF MEDICINE 34.833 4
CELL 31.253 1
SCIENCE 29.162 2
NATURE BIOTECHNOLOGY 22.672 2
JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION 21.455 7
ENDOCRINE REVIEWS 18.562 1
LANCET 18.316 11
CELL METABOLISM 16.107 1
ANNALS OF INTERNAL MEDICINE 15.516 2
TRENDS IN BIOCHEMICAL SCIENCES 14.273 2
JOURNAL OF CLINICAL INVESTIGATION 14.204 2
NATURE REVIEWS MICROBIOLOGY 13.989 2
GASTROENTEROLOGY 12.591 3
CIRCULATION 11.632 3
ARCHIVES OF GENERAL PSYCHIATRY 11.207 1
ANNUAL REVIEW OF MICROBIOLOGY 10.902 1
EMBO JOURNAL 10.492 1
PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED
STATES OF AMERICA 10.272 9
More journals at: http://edepot.wur.nl/163565

43. The impact factor Matthew effect
The journal in which papers are published have a strong
influence on their citation rates, as duplicate papers
published in high-impact journals obtain, on average,
twice as many citations as their identical counterparts
published in journals with lower impact factors..
Larivière, V. and Y. Gingras (2010). The impact factor's Matthew Effect: A
natural experiment in bibliometrics. Journal of the American Society for
Information Science and Technology 61(2): 424-427.
http://dx.doi.org/10.1002/asi.21232

44. Where you publish matters most
"Where you publish is the primary
determinant of how many citations your work
will receive in the future"
Peng, T.-Q. & J.J.H. Zhu (2012). Where you publish matters most: A multilevel analysis of factors
affecting citations of internet studies. Journal of the American Society for Information Science
and Technology, 63(9): 1789-1803 http://dx.doi.org/10.1002/asi.22649

45. Final word on journal quality
It is better to publish one paper in a quality journal than
multiple papers in lesser journals. [...]. Try to publish in
journals that have high impact factors; chances are your
paper will have high impact, too, if accepted.
Bourne, P. E. (2005). Ten Simple Rules for Getting
Published. PLoS Computational Biology 1(5): e57.
http://dx.doi.org/10.1371/journal.pcbi.0010057

46. Networking

47. Cooperation is effective
WTI2 report 2011
UNIV.
Single Author
address
National
copublication
International
copublication
EUR 1.16 1.23 1.92
RUG 1.15 1.19 1.62
RUN 1.14 1.18 1.81
TUD 1.27 1.12 1.36
TUE 1.27 1.30 1.49
LEI 1.18 1.26 1.72
MAA 0.91 1.19 1.51
TUT 1.20 1.32 1.42
UU 1.83 1.28 1.74
UVA 0.98 1.20 1.67
TIU 1.09 0.98 1.19
VU 1.21 1.26 1.66
WUR 1.19 1.43 1.49
Avg 1.20 1.23 1.58

48. Research collaboration in Europe & USA
Kamalski, J., & Plume, A. (2013). Comparative Benchmarking of European and US Research
Collaboration and Researcher Mobility. Amsterdam: Elsevier B.V. http://info.scival.com/research-
initiatives/science-europe

49. Collaboration with corporate very effective
Kamalski, J., & Aisati, M. h. (2013). International comparative benchmark of Dutch research
performance in TKI themes: Food Safety research. A report prepared by Elsevier for Agentschap NL.

50. Cooperation...
Teams increasingly dominate solo authors in the
production of knowledge. Research is increasingly done in
teams across nearly all fields.
Teams typically produce more frequently cited research
than individuals do, and this advantage has been
increasing over time.
Teams now also produce the exceptionally high-impact
research, even where that distinction was once the domain
of solo authors.
Wuchty, S., B. F. Jones, et al. (2007). The increasing dominance of
teams in production of knowledge. Science 316(5827): 1036-1039.
http://dx.doi.org/10.1126/science.1136099

51. University-industry collaboration and impact
"The average scientific impact of university-
industry papers is significantly above that of
both university-only papers and industry-only
papers"
Lebeau, L. M., Laframboise, M. C., Larivière, V., & Gingras, Y. (2008). The effect of university-industry
collaboration on the scientific impact of publications: The Canadian case, 1980-2005. Research
Evaluation, 17(3), 227-232. http://dx.doi.org/10.3152/095820208x331685

52. Collaboration leads to more authors per
paper
King, C. (2012). Multiauthor Papers: Onward and Upward. ScienceWatch Newsletter, July 2012.
http://archive.sciencewatch.com/newsletter/2012/201207/multiauthor_papers/

53. Increasing no. of authors per publication
Wageningen Graduate Schools
Authors

54. Networking is important
Start early, make use of Social Networking tools
● Facebook
● LinkedIn
● Social networks for scientists
● Academia.edu, Researchgate.net

55. Imagine what happens when Michael
Müller tweets about his latest article

56. On using social media
Melissa Terras' Blog

57. Consider the Wikipedia
 For better or worse, people are guided to Wikipedia
when searching the Web for biomedical information. So
there is an increasing need for the scientific community
to engage with Wikipedia to ensure that the information
it contains is accurate and current.
Logan, D.W., M. Sandal, P.P. Gardner, M. Manske & A. Bateman
(2010). Ten Simple Rules for Editing Wikipedia. PLoS Comput Biol,
6(9): e1000941 http://dx.doi.org/10.1371/journal.pcbi.1000941

58. Self citations and more

59. Self citations
The model [...] implies that external citations are
enhanced by self-citations, so that we have the
“chain reaction:” Larger size leads to more self-
citations, which lead to more external citations.
11/28
van Raan, A. F. J. (2008). Self-citation as an impact-reinforcing mechanism in the
science system. Journal of the American Society for Information Science and
Technology 59(10): 1631-1643.

60. More on references
Articles that cite more references are in turn
cited more themselves
Webster, G. D., P. K. Jonason, et al. (2009). Hot Topics and Popular Papers in Evolutionary
Psychology: Analyses of Title Words and Citation Counts in Evolution and Human Behavior, 1979
– 2008. Evolutionary Psychology 7(3): 348-362.
http://www.epjournal.net/filestore/ep07348362.pdf
To be the best, cite the best
Borrowed from: Corbyn, Z. (2010). "To be the best, cite the best." Nature News, 13 October
2010, http://dx.doi.org/10.1038/news.2010.539 Reporting on the publication of Bornmann, L., F.
de Moya Anegón, et al. (2010). Do Scientific Advancements Lean on the Shoulders of Giants? A
Bibliometric Investigation of the Ortega Hypothesis. PLoS ONE 5(10): e13327 DOI:
http://dx.doi.org/10.1371/journal.pone.0013327.

61. More articles per research project?
 Publishing more articles results in higher citation counts
if the articles provide sufficient substantive content to
other researchers.
● Beware of the ethical standards
● Bornmann looked at total citations, not to relative
impact
Bornmann, L. & H.-D. Daniel (2007). Multiple publication on a single research study:
Does it pay? The influence of number of research articles on total citation counts in
biomedicine. Journal of the American Society for Information Science and
Technology, 58(8): 1100-1107 http://dx.doi.org/10.1002/asi.20531

62. PhD theses produced at Wageningen UR
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100
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250
300

63. PhD theses produced at Wageningen UR
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150
200
250
300

64. What do PhD theses mean for Open Access
at Wageningen UR
 VLAG PhD students set out to publish 5.5 article per
thesis
 Finally 4.5 article per thesis gets published
This represent
 Preprints of 4.5 * 200 = 900 articles/year
 ca. 36% of all peer reviewed Wageningen UR articles

65. Open Access publishing
 Golden Road e.g. PLoS, BMC, SpringerOpen, Sage Open
● Directory of open access journals DOAJ (currently
9957 journals)
● Often author pays model; many society publishers
for free
 Delayed OA publishing
● Cambridge UP, Highwire press, many society
publishers
 Green Road : self-archiving in repositories e.g.
Wageningen Yield (WaY)

66. Green Road: Deposit author versions to WaY
See: http://edepot.wur.nl/169331
Send your final version of the article to: way.libray@wur.nl

67. Open Access Publishing
 Open Access leads to more citations!
● Open access increases societal relevance
● Vital for Wageningen's international collaborators
 Be aware of predatory publishers!
● Have a look at Beall's list

69. Publish your data!
 Henneken et al. (2011) "articles with links to data result
in higher citation rates than articles without such links"
http://arxiv.org/abs/1111.3618
 Piwowar et al. (2007) "Sharing detailed research data is
associated with increased citation rate
http://dx.doi.org/10.1371/journal.pone.0000308
 Also relevant in the view of the latest developments
(KNAW)
 Library assists in curating datasets

70. Wageningen UR Data Management Proof

71. Why is data management important
 Good data management improves thinking and writing
up your results
 Data should be reproducible 5 years after publication
(code of conduct)
 It facilitates sharing of data with other researchers

72. Why is data management important
 Good data management improves thinking and writing
up your results
 Data should be reproducible 5 years after publication
(code of conduct)
 It facilitates sharing of data with other researchers
 As of April 2014, a Data Management Plan is mandatory
for new PhD students

73. Sharing data increases impact
"Publicly available data was significantly associated with a
69% increase in citations, independently of journal impact
factor, date of publication, and author country of origin"
Piwowar, H. A., Day, R. S., & Fridsma, D. B. (2007). Sharing Detailed Research Data Is Associated with Increased
Citation Rate. PLoS ONE, 2(3), e308. http://dx.doi.org/10.1371/journal.pone.0000308

76. More info on Data Management Plan
 http://www.wageningenur.nl/library/dmp
 Template for DMP

77. What is in a name?

78. Advertise yourself!

81. Omnipresent h-index
54 47
57

82. Claim your publications
 ResearcherID (Web of Science)
 Scopus Author ID (Scopus)
 Google Scholar Citations
 Mendeley
Enserink, M. (2009). Scientific Publishing: Are You Ready to Become a Number?
Science, 323(5922): 1662-1664 http://dx.doi.org/10.1126/science.323.5922.1662
 ORCID
● http://orcid.scopusfeedback.com/

83. Who is the author of this thesis?

84. On the inside

85. On her own publication list

86. Notable examples
 A. Voragen,
 A.G. Voragen,
 A.G.J. Voragen,
 F.G.J. Voragen,
 F.G. Voragen
 B.M.L. van Kemenade
 L. van Kemenade
 B.M.L. Verburg van Kemenade
 L. Verburg van Kemenade

87. Use maximally 2 institutional names!

88. Science groups are not of interest

89. Get your affiliation right
For the university:
Chair group + Wageningen University
Plant Production Systems Group, Wageningen
University, P.O. box ..., 6700 HA Wageningen, The
Netherlands
For the institutes:
Institute + Wageningen University & Research Centre
Alterra, Wageningen University & Research Centre, P.O.
box ..., 6700 HA Wageningen, The Netherlands

90. Thank you!
http://viaf.org/viaf/285392263/
http://orcid.org/0000-0001-7274-0698
http://www.isni.org/0000000391572292
http://wu.academia.edu/WouterGerritsma
http://www.researcherid.com/rid/A-4161-2008
http://www.mendeley.com/profiles/wouter-gerritsma
http://www.researchgate.net/profile/Wouter_Gerritsma
http://scholar.google.com/citations?user=3iDBE-MAAAAJ
http://academic.research.microsoft.com/Author/34373815
http://www.narcis.nl/person/info:eu-repo/dai/nl/33714253X
http://tinyurl.com/7r67fmm
http://www.slideshare.net/Wowter/
publishing-for-impact-vlag-phd-week-oct-2011