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Wu Weiyang
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Starbucks By: Yeo Wei Qing Wu Weiyang Daniel Chua
Agenda Our Goals Our Campaign Our Findings
Our Goals Business Goals Increase product awareness
Our Goals Website Goals Increase traffic on our social platforms Facebook Twitter Get more feedback from consumers Higher visibility on our social network
The Campaign Your cup of inspiration, smooth out your day.
Duration of our campaign A total of 30days Enough time for participants to come out with creative videos Engage people Long enough to keep the campaign FRESH
Hey what about us!
Answer the quiz Mail us on Twitter Be the LUCKY 7 WIN IT!
Not forgetting those who miss the quiz “Word of the day” Quiz answer will be announce 1 hour after event Say the word of the day to enjoy 10% discount on “The-However-You-Want-It Frappuccino “The chocolate chip cookie was invented by Ruth Graves Wakefield in _____” Answer:1933, Word of the DAY!
Our Findings Why do we think our campaign would success?
Facebook Clearasil pronounced with German accent “Clear-so” Developed application call “CLEARBOOTH” Take daily photos of themselves to record changes they experience using Clearasil products Create a video after 4 week use Within a year 13000 photos uploaded 120,000 comments More than 500,000 application users Sales improved by 30% Consumers become the story teller
Twitter 374 users of twitters actually mention about the twitter account of this Mac Donald’s campaign #ahhsstsstoohsstsstshiokahh
Our Opinions Singaporeans are awkward/uneasy (paiseh) to say the phrase out loud in open public. Our campaign would just need to mention 1 word to be entitled 10% discount.
THE END THANK YOU

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Smma

  • 1. Starbucks By: Yeo Wei Qing Wu Weiyang Daniel Chua
  • 2. Agenda Our Goals Our Campaign Our Findings
  • 3. Our Goals Business Goals Increase product awareness
  • 4. Our Goals Website Goals Increase traffic on our social platforms Facebook Twitter Get more feedback from consumers Higher visibility on our social network
  • 5. The Campaign Your cup of inspiration, smooth out your day.
  • 6. Duration of our campaign A total of 30days Enough time for participants to come out with creative videos Engage people Long enough to keep the campaign FRESH
  • 7.
  • 9. Answer the quiz Mail us on Twitter Be the LUCKY 7 WIN IT!
  • 10. Not forgetting those who miss the quiz “Word of the day” Quiz answer will be announce 1 hour after event Say the word of the day to enjoy 10% discount on “The-However-You-Want-It Frappuccino “The chocolate chip cookie was invented by Ruth Graves Wakefield in _____” Answer:1933, Word of the DAY!
  • 11. Our Findings Why do we think our campaign would success?
  • 12. Facebook Clearasil pronounced with German accent “Clear-so” Developed application call “CLEARBOOTH” Take daily photos of themselves to record changes they experience using Clearasil products Create a video after 4 week use Within a year 13000 photos uploaded 120,000 comments More than 500,000 application users Sales improved by 30% Consumers become the story teller
  • 13. Twitter 374 users of twitters actually mention about the twitter account of this Mac Donald’s campaign #ahhsstsstoohsstsstshiokahh
  • 14. Our Opinions Singaporeans are awkward/uneasy (paiseh) to say the phrase out loud in open public. Our campaign would just need to mention 1 word to be entitled 10% discount.