Sample_presentation_for_IT.pptx

W
Submitted To:
1. Mr. Teekam Singh
Asst. Professor/CE
Presented By:
Ashutosh Sharma
20EJCCEO24
CE/3rd sem /sec A
Industrial Training Seminar
on
“DIGITAL MARKETING"
Certificate
Contents
INDEX
● W hat is Digital Marketing?
● Benefits of Digital Marketing
What does Digital Marketing consists of?
● SEO
● PPC
● SMM
● Content Marketing
● Digital Marketing measurement
DEFINITION
Advanced Marketing is an umbrella term for the promoting of
items or administrations utilizing Digital advances, essentially on
the web, yet additionally on the cell phones, show publicizing
and some other computerized medium.
BENEFITS OF DIGITAL MARKETING
The benefits of digital marketing include:
Worldwide reach - a site permits you
to discover new business sectors and
exchange internationally for just a
little speculation.
Lower cost - an appropriately arranged and all
around focused computerized promoting effort
can arrive at the correct clients at a much lower
cost than customary advertising techniques.
• KEY BENEFITS
Economical
Time & Effort Saving
Impactful
Flexibility
Instant Feedback Real Time
Analysis
OBJECTIVE
1 .Reach the right Audience.
2. Engage with your Audience.
3. Motivate your Audience to take
action.
4. Maximize return on investment(ROI).
Sprout Social
Offerpop
Nanigans
Facebook’s Power Editor
Twitter Native platform
Emma
Marketo
AdRoll
Digital Marketing Tools
DIGITAL MARKETING
CONSISTS OF
SEM
● SEO
● Web Design
● App Development
●Video Production ●
Email Marketing
● Content Marketing ●
Social media
● Branding
WHAT IS SEO?
SEO represents Search Engine Optimization, which is the act of
expanding the amount and nature of traffic to your site through
natural web index results.
To comprehend the genuine importance of SEO, we should
separate that definition and take a gander at the parts:
Quality of traffic. You can draw in all the guests on the planet, yet
in the event that they're going to your site since Google discloses to
them you're an asset for
Mac PCs when truly you're a rancher selling apples, that isn't
quality traffic. Rather you need to draw in guests who are truly
keen on items that you offer.
Quantity of traffic. When you have the correct individuals
navigating from those web index results pages (SERPs), more
traffic is better.
Organic results. Promotions make up a huge bit of numerous
SERPs. Natural traffic is any traffic that you don't need to
pay for.
OPTIMISATION
It's the process of optimizing your online content so that a
search engine likes to show it as a top result for searches of a
certain keyword.
PPC(PAY PER CLICK)
What is PPC marketing?
PPC represents pay-per-click, a model of web
showcasing in which promoters pay a charge each time
one of their advertisements is clicked. Basically, it's a
method of purchasing visits to your site, instead of
endeavoring to "acquire" those visits naturally. Internet
searcher promoting is one of the most well known types
of PPC.
Sample_presentation_for_IT.pptx
ADVANTAGES OF PPC
Advertise Directly to People Searching for a
Business Like You
● Targeted Advertising
● Reach the Right People at the Right Time
● Measurable ROI
● Brand Exposure
● Immediate Impact
● Pay Only W hen People Click
● Limit Your Spend
WHAT IS SMM?
Social Media Marketing (SMM) is a kind of web advertising
which utilizes the advantages of person to person communication
locales as an instrument of advancing sites, along these lines
expanding traffic towards them and gaining from clients'
immediate responses.
SMM implies advertising on informal organizations, or the
advancement of merchandise and ventures through computerized
media. Figure out how to run a limited time mission and
increment traffic to your site
Sample_presentation_for_IT.pptx
ADVANTAGES OF SMM
Increased Brand Awareness
● More Inbound Traffic
● Improved Search Engine
Rankings
● Higher Conversion Rates
● Better Customer Satisfaction ●
Improved Brand Loyalty
● More Brand Authority
DIGITAL MARKETING
AREAS
SEO(Search Engine AREAS Optimisation)
SMM(Social Media Marketing )
SMO(social media optimization)
SEM(Search Engine Marketing)
BENEFITS OF ONLINE MARKETING
OVER OFFLINE MARKETING
Better Audience Reach
● Cost Effective
● Customer Satisfaction
● Better Tracking Methods
● Personalisation Techniques ●
Building Brand Credibility
Sample_presentation_for_IT.pptx
CONCLUSION
The investigation began with the intend to dissect the various
issues identified with computerized promoting. In light of the
conversation it has been discovered that in the event that the
advanced advertising the most significant
Perspective is to associate with the users.The stepping stool of
commitment has indicated ways to deal with append
with the clients
The investigation has likewise uncovered that so as to utilize
advanced showcasing in a viable manner, the organizations are
needed to plan stages in a successful manner.
The current patterns in Digital promoting have been likewise
talked about in the examination. The change of paper from the
printed rendition to the online adaptation has been exemplified the
current patterns of digitalisation
CONCLUSION
REFERENCES
1 Adweek. (2016) What Trends Will Drive Digital Marketing
Success in 2016?. [online]. Available from:
http://www.adweek.com/socialtimes/what-trends-will-drive-
digital-marketing-success-in-2 016/632884 [Accessed 5 Apr.
2016].
2. Bampo, M; Ewing, M.T; Mather, D.R; Stewart, D and Wallace,
M. (2008) The effects of the social structure of digital networks
on viral marketing performance. Information Systems Research,
19(3), pp.273-290.
3. Brennan, R and Croft, R. (2012) The use of social media in B2B
marketing and branding: An exploratory study. Journal of Customer
Behaviour, 11(2),pp.101-115.
4. Chaffey, D and Patron, M. (2012) From web analytics to digital
marketing optimization: Increasing the commercial value of
digital analytics. Journal of Direct, Data and Digital Marketing
Practice, 14(1), pp.30-45.
5. https://www.coursera.org
REFERENCES
THANK YOU!
1 sur 26

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Sample_presentation_for_IT.pptx

  • 1. Submitted To: 1. Mr. Teekam Singh Asst. Professor/CE Presented By: Ashutosh Sharma 20EJCCEO24 CE/3rd sem /sec A Industrial Training Seminar on “DIGITAL MARKETING"
  • 3. Contents INDEX ● W hat is Digital Marketing? ● Benefits of Digital Marketing What does Digital Marketing consists of? ● SEO ● PPC ● SMM ● Content Marketing ● Digital Marketing measurement
  • 4. DEFINITION Advanced Marketing is an umbrella term for the promoting of items or administrations utilizing Digital advances, essentially on the web, yet additionally on the cell phones, show publicizing and some other computerized medium.
  • 5. BENEFITS OF DIGITAL MARKETING The benefits of digital marketing include: Worldwide reach - a site permits you to discover new business sectors and exchange internationally for just a little speculation. Lower cost - an appropriately arranged and all around focused computerized promoting effort can arrive at the correct clients at a much lower cost than customary advertising techniques.
  • 6. • KEY BENEFITS Economical Time & Effort Saving Impactful Flexibility Instant Feedback Real Time Analysis
  • 7. OBJECTIVE 1 .Reach the right Audience. 2. Engage with your Audience. 3. Motivate your Audience to take action. 4. Maximize return on investment(ROI).
  • 8. Sprout Social Offerpop Nanigans Facebook’s Power Editor Twitter Native platform Emma Marketo AdRoll Digital Marketing Tools
  • 9. DIGITAL MARKETING CONSISTS OF SEM ● SEO ● Web Design ● App Development ●Video Production ● Email Marketing ● Content Marketing ● Social media ● Branding
  • 10. WHAT IS SEO? SEO represents Search Engine Optimization, which is the act of expanding the amount and nature of traffic to your site through natural web index results. To comprehend the genuine importance of SEO, we should separate that definition and take a gander at the parts: Quality of traffic. You can draw in all the guests on the planet, yet in the event that they're going to your site since Google discloses to them you're an asset for
  • 11. Mac PCs when truly you're a rancher selling apples, that isn't quality traffic. Rather you need to draw in guests who are truly keen on items that you offer. Quantity of traffic. When you have the correct individuals navigating from those web index results pages (SERPs), more traffic is better. Organic results. Promotions make up a huge bit of numerous SERPs. Natural traffic is any traffic that you don't need to pay for.
  • 12. OPTIMISATION It's the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
  • 13. PPC(PAY PER CLICK) What is PPC marketing? PPC represents pay-per-click, a model of web showcasing in which promoters pay a charge each time one of their advertisements is clicked. Basically, it's a method of purchasing visits to your site, instead of endeavoring to "acquire" those visits naturally. Internet searcher promoting is one of the most well known types of PPC.
  • 15. ADVANTAGES OF PPC Advertise Directly to People Searching for a Business Like You ● Targeted Advertising ● Reach the Right People at the Right Time ● Measurable ROI ● Brand Exposure ● Immediate Impact ● Pay Only W hen People Click ● Limit Your Spend
  • 16. WHAT IS SMM? Social Media Marketing (SMM) is a kind of web advertising which utilizes the advantages of person to person communication locales as an instrument of advancing sites, along these lines expanding traffic towards them and gaining from clients' immediate responses. SMM implies advertising on informal organizations, or the advancement of merchandise and ventures through computerized media. Figure out how to run a limited time mission and increment traffic to your site
  • 18. ADVANTAGES OF SMM Increased Brand Awareness ● More Inbound Traffic ● Improved Search Engine Rankings ● Higher Conversion Rates ● Better Customer Satisfaction ● Improved Brand Loyalty ● More Brand Authority
  • 19. DIGITAL MARKETING AREAS SEO(Search Engine AREAS Optimisation) SMM(Social Media Marketing ) SMO(social media optimization) SEM(Search Engine Marketing)
  • 20. BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING Better Audience Reach ● Cost Effective ● Customer Satisfaction ● Better Tracking Methods ● Personalisation Techniques ● Building Brand Credibility
  • 22. CONCLUSION The investigation began with the intend to dissect the various issues identified with computerized promoting. In light of the conversation it has been discovered that in the event that the advanced advertising the most significant Perspective is to associate with the users.The stepping stool of commitment has indicated ways to deal with append with the clients
  • 23. The investigation has likewise uncovered that so as to utilize advanced showcasing in a viable manner, the organizations are needed to plan stages in a successful manner. The current patterns in Digital promoting have been likewise talked about in the examination. The change of paper from the printed rendition to the online adaptation has been exemplified the current patterns of digitalisation CONCLUSION
  • 24. REFERENCES 1 Adweek. (2016) What Trends Will Drive Digital Marketing Success in 2016?. [online]. Available from: http://www.adweek.com/socialtimes/what-trends-will-drive- digital-marketing-success-in-2 016/632884 [Accessed 5 Apr. 2016]. 2. Bampo, M; Ewing, M.T; Mather, D.R; Stewart, D and Wallace, M. (2008) The effects of the social structure of digital networks on viral marketing performance. Information Systems Research, 19(3), pp.273-290.
  • 25. 3. Brennan, R and Croft, R. (2012) The use of social media in B2B marketing and branding: An exploratory study. Journal of Customer Behaviour, 11(2),pp.101-115. 4. Chaffey, D and Patron, M. (2012) From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics. Journal of Direct, Data and Digital Marketing Practice, 14(1), pp.30-45. 5. https://www.coursera.org REFERENCES