This IPL saw more new brands come in like Parle, Vimal Pan Masala, and Polycab. Marketing communication of these brands
was focused on brand recall than sales as were the case with some of the Indian e-commerce startups last year. Freecharge,
the startup who topped the chart last year, simply decided to skip this year. Apart from Freecharge, start-ups like Flipkart, Ola, and Myntra, who were in Top 11 last year, were also not active.
Now, as the tournament is over, this is our 2nd annual IPL Digital Marketing Report to find how well the IPL sponsors and
advertisers supported their marketing campaigns on digital marketing channels.