We chose 5+1 books for Marketers who want to understand what is changing in a Data driven era, from Consumers Analytics to Competitive Intelligence and beyond.

1. XPLAIN.co—2019
5+1
Marketing Books
a Marketer must Read
if she/he wants to Survive in a Fast-changing
and Human-centric World.
XPLAIN.co

2. XPLAIN.co—2019
There are so MANY Business-
people experts in Marketing.
There are COUNTLESS
Tech-people experts in the A.I.
field.
There are so FEW who know
the value of both together.
The MarTech Paradox:
Stefanos Karagos – XPLAIN’s Founder

3. XPLAIN.co—2019
A.I. has arrived in
Marketing, there are
no brake pads and no
reversing. The
problem is that there
are many people
talking about it but
few practitioners
doing it.
5+1 Marketing Books a Marketer must Read.
1
003

4. XPLAIN.co—2019
2A very thought-
provoking journey
through the ways data
can be used, and
whether it is desirable
or indeed possible to
use more traditional
social sciences
disciplines to
understand what the
data is really telling
us.
5+1 Marketing Books a Marketer must Read.
004

5. XPLAIN.co—2019
A truly compelling
read for those who
believe that the best
evidence of corporate
authenticity is brand
consistency.
3
5+1 Marketing Books a Marketer must Read.
005

6. XPLAIN.co—2019
4In a world where brands
are increasingly
interested in what drives
consumer
choices, Games &
Gamification in Market
Research gives
Marketers the skills to
observe consumer
behaviors for predictive
modelling.
5+1 Marketing Books a Marketer must Read.
006

7. XPLAIN.co—2019
5
How brands and
retailers can think like a
customer versus just
thinking about the
customer.
Understand how to use
tools to predict Trends,
connect with
Customers, and more.
5+1 Marketing Books a Marketer must Read.
007

8. XPLAIN.co—2019
The mindset a
Marketer must have.
Seth Godin is a
superstar in the
marketing world.
This book is useful for
anyone who wants an
insight into how, and
why, we buy things or
change our habits.
+1
5+1 Marketing Books a Marketer must Read.
008

9. XPLAIN.co—2019
Thank you.
Follow @x_plain for disruptive knowledge
bites on Consumers’ Behavior,
A.I. Marketing and Competitive Intelligence.
xplain.co