The hard work is done and your app is released on the App Store or on Google Play. How do you now make sure people know about your app and get it in on their phones? Video for this session: http://www.youtube.com/watch?v=vMM2wNqa3Ug Give your feedback on the session: http://bit.ly/xamfeedback

1. Promoting and
Marketing your
Mobile Apps
August 23, 2012
Copyright 2012 © Xamarin Inc. All rights reserved

2. Agenda
Promoting and Marketing your Mobile Apps
Martin Bowling (on the left)
Mobile Developer
Digital Relativity
martinbowling@gmail.com
@martinbowling
Xamarin
Copyright 2012 © Xamarin Inc. All rights reserved

3. Good Morning!

4. Thanks, Xamarin !

5. Thanks, You All !

7. Mobile Developer

9. #AppPromo

10. Promoting
and
Marketing
Your Mobile Apps

11. App
Name

12. App Icon

13. App
Screenshots

14. App
Description

15. App Ratings

17. App
Name

18. Core of the
Brand

19. App Store
SEO

20. Grab
Attention

21. Keyword
Tips

22. Select a name that has
something to do with the
core offerings of your
app.
Don’t be afraid to state
the obvious here

23. Be creative but don’t
sacrifice clarity for
cleverness.

24. Identify keywords for your
app by thinking like a user
and figuring out what they
would search for and include
some of these keywords in
your name.

25. Look to your direct
competitors to
understand the
format and
keywords used in
their app titles to
learn from those
around you.

26. Utilize a two part
name separated by a
dash or a colon to
free up room to use
keywords.
e.g. Beer Rater - The Craft Beer Drinkers Guide

27. App Icon

28. Face of the
Brand

29. Grab
Attention

30. Icon
Design

31. Icon Color

32. Icon
Quality

33. Icon
Context

34. App
Screenshots

35. Show the
Meat

36. Use High
Quality
Images

37. Provide
Context

38. App
Description

39. Spell it
Out

40. Keyword
Rich

41. Elevator
Pitch

42. Secret
Formula

43. Start with your Elevator
pitch – what is this app
and why should the user
download it (USP/Benefit)

44. Move into reconfirming your
price or use this area for
price promotions

45. Highlight ratings/reviews/
awards/press – keep this
area updated as you receive
these

46. List Features make
sure to include all
core features and
avoid being too
technical

47. Wrap up with a final
sentence which
reconfirms why the
consumer should
download the app

48. Provide additional
contact points – links
to your Facebook,
YouTube, Twitter and
your website

49. Remind users to rate
and review your app

50. App Ratings

51. Discovery
Perspective

52. Download
Perspective

53. Grab
Attention

54. Add a
Personal
Touch

55. Choose Your
Category
Strategically

56. Think
Beyond OEM
App Stores

57. Social
Media

60. Review Sites:
148 Apps
AppAdvice
AppSafari
TouchArcade
iPhone Alley
AppCraver
AppStorm

61. Any Questions?

62. Martin Bowling
@martinbowling

63. Xamarin
Seminar
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http://bit.ly/xamfeedback
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Copyright 2012 © Xamarin Inc. All rights reserved