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GLOBAL
EXPERIENCE
PART OF OUR CURRENT GLOBAL CLIENTS
EXECUTED MARKETING
CAMPAIGNS
TEAM GLOBAL EXPERTISE IN MARKETING
PROFESSIONALS WITH
RELEVANT EXPERIENCE
WITH GLOBAL BRANDS
BRANDS WITH GLOBAL
CAMPAIGNS
COUNTRIES WITH GLOBAL
BRAND COVERAGE
40+ 10 14 15
CURRENT MARKETS WITH ACTIVE
CAMPAIGNS RUN BY XPLORA
Romania
Hungary
Greece
Germany
Macedonia
UK
USA
Australia
Israel
UAE
EXPERIENCE WITH GLOBAL
PLATFORMS
PART OF OUR ANALYTICAL KNOWLEDGE AND PERFORMANCE EXPERIENCE
EXAMPLE FOR
“SCOPE OF WORK”
EXAMPLE FOR “SCOPE OF WORK”
DIGITAL ENVIRONMENT
ANALYSIS - STATISTICS
AND REPORTING
SOCIAL MEDIA
MANAGEMENT + CONTENT
DEVELOPMENT
PERFORMANCE MARKETING
AND MEDIA PLANNING
PROCESS AND
LEAD TIME
PROCESS AND LEAD TIME
3. CONTENT DEVELOPMENT
AND TRACKING
1. CAMPAIGN
BRIEFING AND DE-BRIEF
2. MEDIA PLANNING AND
RESOURCE REVIEW
4. GO LIVE BASED
ON MEDIA PLAN
5. REVIEW AND
OPTIMIZATION
1 WEEK 2 - 4 DAYS 1 WEEK
2 - 4 WEEKS2 DAYS AFTER APPROVAL
HOW TO ADAPT PLAN
GLOBALLY
HOW TO ADAPT CURRENT PROCESS GLOBALLY
3. CONTENT ADAPTATION IN
ENGLISH & TRACKINGS
1. CAMPAIGN
BRIEFING AND DE-BRIEF
/LOCAL ASPECTS/
2. MEDIA PLANNING AND
RESOURCE REVIEW
5. GO LIVE BASED
ON MEDIA PLAN
6. REVIEW AND
OPTIMIZATION
2 - 4 DAYS 1 WEEK
2 - 4 WEEKS2 DAYS AFTER APPROVAL
4. LANGUAGE ADAPTATION
1-2 WEEKS
1 WEEK
EXAMPLES OF CONTENT
ADAPTATION
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
ORIGINAL CREATIVE
LOCALIZED CREATIVE
PERCENTAGE GLOBAL VS
LOCAL ADS AND CONTENT
PERCENTAGE GLOBAL
VS LOCAL ADS AND
CONTENT
TYPE PERCENTAGE GOALS GLOBAL OR LOCAL
PRODUCT POSTS 35%
CONVERSIONS /
ENGAGEMENT
GLOBAL POSTS
ENGAGING POSTS 20-25%
AWARENESS /
ENGAGEMENT
GLOBAL POSTS/80%/ &
LOCAL POSTS /20%/
EVENT POSTS 5-10%
CONVERSIONS /
ENGAGEMENT
LOCAL POSTS
ARTICLES & PRS 5-10%
AWARENESS /
ENGAGEMENT
GLOBAL POSTS /80%/ &
LOCAL POSTS/20%/
CAMPAIGNS POSTS 10% - 30%
CONVERSIONS /
ENGAGEMENT
GLOBAL POSTS
BUDGET & RESOURCE OPTIMISATION
30 - 50% OPTIMISATION OF
CONTENT DEVELOPMENT
20 - 30% OPTIMISATION OF
ANALYTICAL INFRASTRUCTURE
AND RESOURCES
20 - 30% OPTIMISATION OF
ADS MANAGEMENT FEE BASED
ON ADAPTATION AND SCOPE
SCOPE OF WORK
XPLORA BG DIGITAL SERVICES IN SCOPE OUT OF SCOPE
SOCIAL MEDIA
MANAGEMENT
DEVELOPMENT OF VISUALS FOR GLOBAL POSTS
COPYWRITING IN ENGLISH FOR GLOBAL POSTS
SOCIAL MEDIA CONSULTANCY AND REPORTING
LOCAL POSTS
USER MANAGEMENT & COMMUNICATION
MONITORING
PERFORMANCE MARKETING
AND MEDIA PLANNING
MEDIA PLANNING
SET UP OF ADVERTISING CAMPAIGNS
OPTIMISATION OF ADVERTISING CAMPAIGNS
NATIVE TRANSLATIONS
(IF THIS CREATES DELAY WE CAN INCLUDE WITHIN OUR SCOPE AND WORK WITH
AGENCY THAT CAND O THE TRANSLATIONS)
DIGITAL ENVIRONMENT ANALYSIS
- STATISTICS AND REPORTING
REPORTING &ANALYSIS
(website statistics & audience behavior)
RECOMMENDATIONS
SOCIAL MEDIA LISTENING
NATIVE PRS AND ARTICLES
DIGITAL CONSULTANCY & ANALYTICAL
SUPPORT
REVIEW OF ARTICLE AND SUPPORT IN TERMS OF
DIGITAL PRESENCE
COMMUNICATION WITH THE MEDIA,
RECOMMENDATION FOR THE PREMIUM MEDIA
AND SCOPE OF PREMIUM MEDIA BUYING
Xplora BG Global Brands Content Management
Xplora BG Global Brands Content Management

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Xplora BG Global Brands Content Management

  • 1.
  • 3. PART OF OUR CURRENT GLOBAL CLIENTS
  • 4. EXECUTED MARKETING CAMPAIGNS TEAM GLOBAL EXPERTISE IN MARKETING PROFESSIONALS WITH RELEVANT EXPERIENCE WITH GLOBAL BRANDS BRANDS WITH GLOBAL CAMPAIGNS COUNTRIES WITH GLOBAL BRAND COVERAGE 40+ 10 14 15
  • 5. CURRENT MARKETS WITH ACTIVE CAMPAIGNS RUN BY XPLORA Romania Hungary Greece Germany Macedonia UK USA Australia Israel UAE
  • 7. PART OF OUR ANALYTICAL KNOWLEDGE AND PERFORMANCE EXPERIENCE
  • 9. EXAMPLE FOR “SCOPE OF WORK” DIGITAL ENVIRONMENT ANALYSIS - STATISTICS AND REPORTING SOCIAL MEDIA MANAGEMENT + CONTENT DEVELOPMENT PERFORMANCE MARKETING AND MEDIA PLANNING
  • 11. PROCESS AND LEAD TIME 3. CONTENT DEVELOPMENT AND TRACKING 1. CAMPAIGN BRIEFING AND DE-BRIEF 2. MEDIA PLANNING AND RESOURCE REVIEW 4. GO LIVE BASED ON MEDIA PLAN 5. REVIEW AND OPTIMIZATION 1 WEEK 2 - 4 DAYS 1 WEEK 2 - 4 WEEKS2 DAYS AFTER APPROVAL
  • 12. HOW TO ADAPT PLAN GLOBALLY
  • 13. HOW TO ADAPT CURRENT PROCESS GLOBALLY 3. CONTENT ADAPTATION IN ENGLISH & TRACKINGS 1. CAMPAIGN BRIEFING AND DE-BRIEF /LOCAL ASPECTS/ 2. MEDIA PLANNING AND RESOURCE REVIEW 5. GO LIVE BASED ON MEDIA PLAN 6. REVIEW AND OPTIMIZATION 2 - 4 DAYS 1 WEEK 2 - 4 WEEKS2 DAYS AFTER APPROVAL 4. LANGUAGE ADAPTATION 1-2 WEEKS 1 WEEK
  • 22. PERCENTAGE GLOBAL VS LOCAL ADS AND CONTENT
  • 23. PERCENTAGE GLOBAL VS LOCAL ADS AND CONTENT TYPE PERCENTAGE GOALS GLOBAL OR LOCAL PRODUCT POSTS 35% CONVERSIONS / ENGAGEMENT GLOBAL POSTS ENGAGING POSTS 20-25% AWARENESS / ENGAGEMENT GLOBAL POSTS/80%/ & LOCAL POSTS /20%/ EVENT POSTS 5-10% CONVERSIONS / ENGAGEMENT LOCAL POSTS ARTICLES & PRS 5-10% AWARENESS / ENGAGEMENT GLOBAL POSTS /80%/ & LOCAL POSTS/20%/ CAMPAIGNS POSTS 10% - 30% CONVERSIONS / ENGAGEMENT GLOBAL POSTS
  • 24. BUDGET & RESOURCE OPTIMISATION 30 - 50% OPTIMISATION OF CONTENT DEVELOPMENT 20 - 30% OPTIMISATION OF ANALYTICAL INFRASTRUCTURE AND RESOURCES 20 - 30% OPTIMISATION OF ADS MANAGEMENT FEE BASED ON ADAPTATION AND SCOPE
  • 25. SCOPE OF WORK XPLORA BG DIGITAL SERVICES IN SCOPE OUT OF SCOPE SOCIAL MEDIA MANAGEMENT DEVELOPMENT OF VISUALS FOR GLOBAL POSTS COPYWRITING IN ENGLISH FOR GLOBAL POSTS SOCIAL MEDIA CONSULTANCY AND REPORTING LOCAL POSTS USER MANAGEMENT & COMMUNICATION MONITORING PERFORMANCE MARKETING AND MEDIA PLANNING MEDIA PLANNING SET UP OF ADVERTISING CAMPAIGNS OPTIMISATION OF ADVERTISING CAMPAIGNS NATIVE TRANSLATIONS (IF THIS CREATES DELAY WE CAN INCLUDE WITHIN OUR SCOPE AND WORK WITH AGENCY THAT CAND O THE TRANSLATIONS) DIGITAL ENVIRONMENT ANALYSIS - STATISTICS AND REPORTING REPORTING &ANALYSIS (website statistics & audience behavior) RECOMMENDATIONS SOCIAL MEDIA LISTENING NATIVE PRS AND ARTICLES DIGITAL CONSULTANCY & ANALYTICAL SUPPORT REVIEW OF ARTICLE AND SUPPORT IN TERMS OF DIGITAL PRESENCE COMMUNICATION WITH THE MEDIA, RECOMMENDATION FOR THE PREMIUM MEDIA AND SCOPE OF PREMIUM MEDIA BUYING