http://www.XtraordinaryWomen.co.za Xtraordinary Women Networking Session: Blouberg TOPIC: Qr Codes and Multichannel Marketing by Zara Winterbach from Dynamic Exposure New-school marketing is about leveraging the viral network effects of Social Media, where customers market on your behalf! With social coupons solution, your customers are forced to like and share (Facebook) your special offer with their entire social media network before they can redeem your offer! According to recent statistics, more than 60% of their friends will click on the shared link to see what it's about, and over 50% of those will take advantage of the offer and share it themselves, thus making your offer viral! Viral Social Coupons (QR Codes) are entirely mobile optimized, which means on-the-go, in-store redemption, no printing required!

1. A long, very long time ago, BF (Before Facebook), BSM (Before
Social Media), early man recorded messages on cave walls to leave
messages for those who came after them about their lives… and
what they ate, etc, etc!
Anything else was simply too hard!

2. Were a simple way of
communicating……
… but sometimes gave
confusing messages!

3. The Egyptians then made
papyrus, and drew pictures
on this

4. Letter writing was the way to go!
William Shakespeare made the use
of English and the written word
became an art form!

5. With the advent of mobile phones,
messaging and communicating became
a lot easier and a whole new language
was discovered… the quicker you could
type the better!

7. And then we got to QR codes and Multichannel
Marketing!......

8. QR codes and
Multichannel Marketing

9. What is Multi-channel Marketing?
… is marketing that uses several different contact points in
order to reach a target customer.
Today the most important channels are those that engage,
instead of just selling.

10. What is a QR code?
A QR (Quick Response) Code is a matrix barcode (or two-
dimensional code), readable by QR scanners, mobile phones
with a camera, and smartphones

11. What can be done with QR codes?
1. Customer Loyalty Solutions – Mobile Loyalty
applications
2. Review Buzz – Instant Mobile Feedback
3. Social Coupons – Get People Talking About Your
Business!
4. Mobile Business Cards

12. Now you can have a Customized Loyalty app, matching your
brand!
But it's so much more!
Amazing features :
Instant bulk messaging,
full social media integration,
consumer data capturing &
analytics on all of the above,.
As the business owner, you have full control over the rewards on
offer, you can even run multiple reward programs at the same time!
1. Customer Loyalty Solutions – Mobile Loyalty
applications

13. CUSTOM LOYALTY APP
Your Brand, on your customer's
phone. Much better than a
crumpled up holey card
forgotten in the wallet right?
MULTIPLE LOYALTY
PROGRAMS
Businesses have lots of
options for loyalty
programs. Check-in or
Punch, QR scanning, & our
unique share for rewards
program.
DATA CAPTURE &
ANALYTICS
With the loyalty app and
web page you can
capture customer data to
use for marketing, and track
activity 24/7!
Features & Benefits

14. MATCHING WEB PAGE
The loyalty web page
allows customer to register
for the rewards programs
and pre-view rewards on
their PC!
TURN ACTIVITY INTO POSTS
Our ‘SHARE’ for Rewards feature
automatically posts all activity
on social media, creating
marketing for your brand!
REAL-TIME MESSAGING
You can send customers
instant messages with
specials, deals and upcoming
events. This is sms based.
(additional costs apply)

15. Additional Benefits

16. 2. Review Buzz – Instant Mobile Feedback
Get HUNDREDS, even THOUSANDS of people
raving about your business!
Reward your customers for reviewing your business, whilst capturing valuable
customer feedback & increase your online presence & reputation!

18. The QR code is scanned and a link to a review screen is
received.
OR

25. 3. Social Coupons - Get People Talking
About Your Business!
Are you thinking about, or already offering
specials or discounts to your clients,
hoping for more business?
Why don't you REWARD YOUR CLIENTS for
recommending your business to ALL THEIR
FRIENDS instead?
New-school marketing is about leveraging
the viral network effects of Social Media, where
customers market
on your behalf!

27. With our social coupons
solution, your customers
are forced to share your
SPECIAL OFFER with their entire social
media network before they can redeem
your offer!
The Viral Social Coupons are entirely
mobile optimized, which means
on-the-go, in-store redemption, no printing
required!

28. How to claim a social coupon
Your client texts the keyword
to the sms short code &
immediately receives a text
back with a link to follow
Once they follow the link,
they're required to like your
page, & share the link on
Facebook to redeem the deal.
Only after the deal is
shared, your client can
redeem the coupon by
presenting it to your staff.
TRY IT YOURSELF!
Simply scan the QR code or text the word MALIBU
to the number 47439

30. Sample of Social
coupon

31. Let us help you to make
the change!
4. Mobile Business Cards

32. Thank you for your time!
Please contact us at: 021 554 5015
www.dynamicexposure.co.za
Dynamic Exposure
@dynamicexposure

33. Kauai QR code OR
SMS the words:
REWARDS KAUAI
to 47439
Malibu Spur QR code
OR SMS the words:
MALIBU to 47439
The i-nigma app can be downloaded for capturing the QR
codes
Social Coupons Loyalty
Program
SAMPLES
Business Card
Dynamic Exposure
Business Card
The costs per SMS (R3.00)