1. YMCA World Urban Network
Digital Engagement
Inspiration Deck #2
“Digital Engagement Survival
Guide”
Tools, Myths and Resources
June, 2012

2. Reminder –
Make WUN Madrid Great!
If you haven’t already,
take our 10 Minute CEO Survey:
https://www.surveymonkey.com/s/wunceoymca

3. YMCA Should be a Natural at Digital
Engagement
Community Builder Customer Innovator
experience-
driven

4. Digital
Engagement
Spaces and Tools

5. Top 10 Ranked Online Word of Mouth Elements
Great ideas spread, great technology only helps
#1 Conversation Worthy Idea/Concept
#2 Great Product/Brand
#3 Customer Experience provided
#4 The Audience who Participates
#5 Culture/employees of a Company
#6 Method in which it interacts w/ its audience
#7 Incentives for referral
#8 Strong process
#9 Creative/design used
#10 Tools/technology platforms built
Source: Wikibrands Buzz Report

10. The Big Eighteen Tools – The Core 9
Facebook - 900 million, 170 friends each, 1,000+ fans per
page
Twitter – 200 million, 190 followers each (after 2 yrs)
LinkedIn – 150 million, 61 friends each, 189 index on post-
grad
YouTube - 800 million monthly users/150+ videos per month
Flickr – 45 million members/5.0 billion photos
Wordpress – 73 million sites/ 11% of world’s top sites use it
Email/CRM – importance target/landing page/subject
line/call to action – Constant
Contact, Mailchimp, Vertical Response
SEO/SEM - Google 66%, Bing – 15%, Yahoo 14% of searches
Collaboration Tools - examples -
Hootsuite, Dropbox, Basecamp, PBWorks, WebEx

11. The Big Eighteen Tools – In the Wings
Mobile – 45% adoption rate of smartphones, average 19
apps
eCommerce – $20B in Canada - Paypal, Canada
Helps, Artez, Razoo
Foursquare – 12 million users/4 Billion check-ins
GroupOn – 115 million users annually, $3 billion sales
Google + 100 million users
Pinterest – 12 million users
Slideshare – 29 million monthly visitors, 7.4 million
presentations
Events – Eventbrite, Upcoming.org, Meetup
Wikipedia – 265 million readers,. 17 million articles

12. Myths of the
Social Web

16. Top 15 Real-Life
Examples and
Case Studies

22. Top 150 Websites
to Get Engaged

38. Digital Engagement is
coming to Madrid!
– July 21 st, 2012
Take our 10 Minute CEO Survey:
https://www.surveymonkey.com/s/wunceoymca