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If Oscar® were a person...

In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows.

BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows.

We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.

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If Oscar® were a person...

  1. 1. If Oscar were a person... R Vogue Porsche Dom P Chanel Waldorf Astoria WSJ Esquire Alfa Romeo Remy Martin Gucci St. Regis Amazon US Weekly Ferrari Skinny Girl Victoria’s Secret Caesars Twitter Cosmo Lexus Skyy Vodka Steve Madden Mirage Hulu Food & Wine Magazine Aston Martin Stella Artois Hermes Renaissance hotels Pandora Rolling Stone Mini Cooper Jagermeister Anthropologie Virgin Atlantic YouTube Entertainment Weekly Chevrolet Miller Gap Holiday Inn Instagram In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities. Rich and Fabulous Old Money Upper Class and Glamorous Suave and Stylish European Daring and Intelligent Affluent Young Party Player Energetic and Social Hip Young Professional Stylish and Dynamic Refined and Cultured Foodie Original and Straightforward Edgy and Casual Hipster Progressive and Carefree Regular American Joe Friendly and Down-to-Earth Y&R’s BrandAsset™ Valuator (BAV®) is the world’s largest database and model on brands. The BAV® model enables us to evaluate 50,000 brands globally on equity, loyalty, and imagery dimensions. POWERED BY:

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In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.

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