2. About GAMA Operations
• GAMA Operations specializes in advanced telecommunications systems – in
particular voice processing and IVR systems, various inbound and outbound
communication products, and voicemail solutions for organizations of any various
types and sizes.
• GAMA Operations is a globally operating company who is one of the leaders in its
field in Israel, our systems are used and marketed by the biggest telecom
companies of Israel including Bezeq International (Israel's largest telephone
company), Tadiran, Teldor , Netvision and others.
• GAMA Operations' reputation for outstanding reliability has also prompted
organizations such the Israel Defense Forces (IDF) to choose Gama's outbound
communication solution for its critical reserve forces call-up system.
http://www.gamaoperations.com

3. About GAMA Operations
We develop, manufacture and market various products and solutions for:
• Voice ProcessingVoice Processing
• Interactive Voice Response (IVRInteractive Voice Response (IVR ((
• Unified MessagingUnified Messaging
Our team has proven expertise in managing complex and decentralized projects, which
are fully integrated with the client’s databases.
Over 15,000 offices, businesses and organizations are currently using a wide range of
GAMA Operations’ voicemail and IVR systems.

4. SpecializationsSpecializations
Voice processing is becoming increasingly widespread thanks to its advantages of 24 hours
availability while reducing costs. GAMA Operations offers the following systems voice
processing solutions:
•Voicemail systems that feature Auto Attendant and Unified Messaging functions (faxVoicemail systems that feature Auto Attendant and Unified Messaging functions (fax
server and email)server and email)
•IVR - Interactive Voice Response systemsIVR - Interactive Voice Response systems
•Voice response systems for call centersVoice response systems for call centers

5. GAMA Operations has developed a large number of IVR applications that are based on
our IVR platform:
•WTR systems for reporting work hours.
•Gate access system for automatic opening of gates.
•Fax server (receiving and sending faxes directly from the organization's workstations).
•Auto fax-sending system for automated sending of faxes.
•Message distribution system.
•Cell-to-Everyone system – a dedicated cell for each caller.
•Voice response systems with various efficiency-enhancing features, which are
expandable with additional applications to meet every need.
IVRIVR System ApplicationsSystem Applications

6. Clients in Israel and abroadClients in Israel and abroad
We serve a broad spectrum of businesses as well as government organizations in Israel:
Government offices, Israel Defense Forces, hospitals, embassies in
Israel and abroad, universities and colleges, National Insurance, municipalities, banks,
refineries, Jewish Agency, Israel Water Authority, Egged (Israel’s Largent bus company),
Visa, Israel Broadcast Authority, Israel Railways, hotels, law offices, kibbutz communities,
service centers, health funds - and more.
Our systems are marketed by leading telecom companies such as Tadiran,
Bezeq International, Teldor, Netvision and many more.

7. Call-up system – Mobilizing people inCall-up system – Mobilizing people in
emergenciesemergencies
Emergency / Military DialerEmergency / Military Dialer
Gama Operations developed the world's first automated military call-up system. It is used by
all IDF divisions to draft reservists and regular soldiers according to the Israeli army needs. The
Gama system has been successfully used by the military in many real-time emergency events
where it has proven its efficiency and reliability!

8. Call-up system – Mobilizing people inCall-up system – Mobilizing people in
emergenciesemergencies
AA new level of field responsivenessnew level of field responsiveness
•With the Gama system, the IDF has the ability to
debrief the call-up operation and draw lessons almost
immediately, all that without having to enter call-up data
manually.
•These data are stored in the system's database and
updated during the call-up process through
the input of dialing results and enlisting feedback data.
•The feedback data is fed in remotely via every telephone
receiver at each point where soldiers are recruited.

9. Call-up system – Mobilizing people inCall-up system – Mobilizing people in
emergenciesemergencies
Our customers for the Automatic Dialer system:Our customers for the Automatic Dialer system:
•The Israeli military and military organizations overseas.
•Police.
•Special units and rescue units.
•Fire departments.
•Municipalities.
•Isolated communities.
•Government strategic sites.

10. Call-up system –Call-up system – Why use it ?Why use it ?
• New and simple approach to method and pace of military call-up – highly
dependable and agile, with centralized management functions.
• Using all available communication channels that anyone has (home,
family, work, cellular.
• Dialing is determined according to preset call sequencing.
• Reaching thousands of targets simultaneously within a few hours
Note: call frequency can be increased by adding more communication channels

11. Call-up system –Call-up system – Main featuresMain features
• Easy interface to current call-up systems allows the use of data from the military HR
computers and system computers.
• Handles all types of existing call-up and alerts for actual mobilization.
• Switches between call-up alerts and real mobilization – also applicable to military
training exercises.
• Handles administrative announcements.
• High system resilience (self-testing and automatic flagging of system faults).
• Cross-sectional reviews and reports according to type of call-up, assignment to unit,
task number, etc.

12. Call-up system – Main featuresCall-up system – Main features
• Selection of notification type according to placement.
• Selection of call-up priority according to placement and unit assignment.
• Screening of soldiers located abroad and inactive.
• Reserve forces mobilization according to the military criteria.
• Ability to build a manual dialing list.
• Ability to freeze call-up and refresh from same point.
• Ability to give cancellation notice.
• Ability to determine a point of stop by number of confirmations, or any other
parameter

13. Call-up system –Call-up system – Main featuresMain features
• Overall and individual statistical reports in tables and graphs, both in real-time (making
decisions on call-up rate and segmentation of call-up results), and at the end of the
call-up operation (debriefing / conclusions).
• Recording feedback data from gathering points of army units – allows communication
with mobilized reservists and receiving call-up status in real-time.

14. Our system advantages comparedOur system advantages compared
to other call-up systems:to other call-up systems:
1.Significant reduction in human resources required to support the call-up process.
2.Significant acceleration of the entire call-up process.
3.Ability for call-up a commander who would closely monitor the process in real time, having
access to the following information: Who responded and how? Who arrived at the meeting
point (via the feedback system)? Did they reach the emergency storehouse? How many
soldiers received call-up notices and have not yet presented themselves?
4. After a commander receives the initial information from the system, he can act as follows:
A. Persons who did not respond – call them manually.
B. Persons who are abroad - ignore them, and save the resources of trying to
contact them.

15. Call-up system – How does it works?Call-up system – How does it works?
1. The system comprises three main components:
A. A list of group call destinations
B. A list of scenarios
C. Communication engine
2. After a decision to initiate a call up operation, the commander receives a number of
interfaces with which he can operate the system.
3. The commander enters the system (via telephone, computer, etc.) and performs a
full recognition procedure to prevent security breaches.
4. The commander or his subordinates select the desired destination call system and
the desired scenario, and run the contract engine .

16. Data flow to single site - SampleData flow to single site - Sample
Central Adjutancy-Central Adjutancy-
Manpower computerManpower computer
WorkstationWorkstation
Secure CommunicationsSecure Communications
FeedbackFeedback
telephonetelephone
ReservistsReservists//
RegularsRegulars
Automatic Dialer SystemAutomatic Dialer System
Divisional manpowerDivisional manpower
workstationworkstation
Alert receivedAlert received
by soldierby soldier
Feedback fromFeedback from
unit pointunit point
Feedback fromFeedback from
meeting pointmeeting point

17. Call-up system – ReportsCall-up system – Reports

18. Call-up system – ReportsCall-up system – Reports

19. For example: the answers from the phones which I called - Details
of data by all answers.

20. Call-up system –Call-up system – The future of automaticThe future of automatic
dialing systemsdialing systems
Gama continues to develop the automated dialing system and add
functionality according to the market requirements:
• Sending information and working within a web environment
• Interfaces to external databases.
• Adding VOIP (SIP).
• Sending SMS and MMS.
• Sending E-mails
• Sending faxes.

21. IVRIVR Applications – Military / EmergencyApplications – Military / Emergency
DialerDialer
Architecture of a single division emergency siteArchitecture of a single division emergency site

22. Case Study: Emergency Services
22
IDF relies on its reserve army; Speed & accuracy of draft critical
Quick emergency alert & mobilization of reserve units. The ability to
call up and process tens of thousands of reservists per unit in a
short period of time.
Unparalleled Need
Demanding Features
Activating thousands of lines and calls simultaneously; real-time
status reports, prioritized dynamic list, real-time management and
control.
Mission Critical
Performance
IVR Builder won a highly competitive multinational tender.
Performance, reliability, scalability and non-stop operation are key
issues for this Mission Critical App.
Rapid Deployment More than 10K ports, Implemented by 5 people in 5 months.

23. Case Study: Emergency Services
23
Israeli National Train Company – Emergency Notification System
Unparalleled Need
Demanding Features
Activating handsets of lines and calls simultaneously; real-time
status reports, prioritized dynamic list, real-time management and
control.
Mission Critical
Performance
IVR Builder won a highly competitive multinational tender.
Performance, reliability, scalability and non-stop operation are key
issues for this Mission Critical App.
Rapid Deployment More than 200 ports, Implemented by 2 people in 2 months.
This application distributes messages to duty personnel
according to scenarios defined in advance. .

24. Case Study: Emergency Services
24
Hospitals
Quick emergency alert & mobilization of reserve units. The ability to
call up and process tens of thousands of reservists per unit in a
short period of time.
Unparalleled Need
Demanding Features
Activating Handsets of lines and calls simultaneously; real-time
status reports, prioritized dynamic list, real-time management and
control.
Mission Critical
Performance
IVR Builder won a highly competitive multinational tender.
Performance, reliability, scalability and non-stop operation are key
issues for this Mission Critical App.
Rapid Deployment More than 500 ports - 3 peoples + 4 months .

25. Our solutions meet all your needsOur solutions meet all your needs
IVR + Voice Mail Systems +IVR + Voice Mail Systems +
Automatic Dialers + GAMA PrimeAutomatic Dialers + GAMA Prime
VoiceVoice
GAMA OPERATIONSGAMA OPERATIONS