SlideShare une entreprise Scribd logo
1  sur  42
PR CAMPAIGN PITCH,[object Object],Help stop binge drinking in young women (under 24) in the UK,[object Object],Client: Drinkaware, UK,[object Object],Agency: Rainbow PR&Communications Agency,[object Object],Date: 14 December 2010,[object Object]
About Us,[object Object],[object Object]
Was established in 2000 and has experience of successful work on the entire territory of the UK
 Customers of  “Rainbow PR& Communications Agency” are the largest national and multinational companies and nonprofit foundations
Our Agency’s projects are awarded the most prestigious awards
“Rainbow PR&Communications Agency” consultants are highly experienced professionals who’s aim is to provide the clients with the best and the highest quality services. We speak the same language as our clients do
Our Agency knows the latest trends and proposes the clients the most effective ways to reach their goals,[object Object]
PR week Awards 2007 – Non-for-Profit Campaign Nomination – Campaign for the British Heart Foundation “Doubt Kills”,[object Object],[object Object],[object Object]
PR and media strategies
Media Relations
Crisis Management
Event management
Public Affairs,[object Object]
Our Team ,[object Object],Jason Bingham Account Manager,[object Object],MariamLowrenceAccount Executive,[object Object],Karalyunets Yana,[object Object],Account Director,[object Object],Mike Green,[object Object],Promotions and Event Manager,[object Object],Alison Davis,[object Object],Media Relations Officer,[object Object]
The Brief,[object Object],To develop campaign aimed at helping stop binge drinking in young women under 24 ,[object Object],in the UK,[object Object]
Welcome to,[object Object]
The Facts,[object Object],[object Object]
The highest rate of binge drinking women in UK are women aged 16-24
There are more binge drinkers between women with higher educational qualifications
14% of women drank more than double their recommended units on at least one day in the previous week.
The last decade binge drinking among young British women has increased rapidly.
12% of women were likely to have one night stan в while drunk
Binge drinking leads to serious health problems,[object Object]
The Problem: Social Norms,[object Object],I really can’t understand why it’s so bad to drink? Almost everybody drinks. These days that is quite normal isn’t it? ,[object Object],Angela 19 ,[object Object]
The Problem: Conform to peer group,[object Object],When we gather with my lads I can’t refuse drinking. I think my friends will consider me as being not cool enough to hang with them. That’s why very often I drink even without actually wanting it,[object Object],Linn 21,[object Object]
The Problem: Lack of awareness about binge drinking,[object Object],Actually I have no clue what is binge drinking. I’m little bit confused with this term. Sometimes at the parties I drink over my limit but is it a real problem? Is it binge drinking or what?,[object Object], Katy 20 ,[object Object]
The Problem: ,[object Object],Lack of awareness about the consequences,[object Object],I’m sure I have a very strong body that surely won’t be affected by alcohol so much. I’m young and healthy,[object Object],Marla 18,[object Object],Why men can drink and no one cares and women can’t? I think it’s not fare. We are equal so we can drink equally,[object Object], Lora 24 ,[object Object],The Problem: ,[object Object],Attempt to be equal to men,[object Object]
The Problem: ,[object Object],Attempt to look cool,[object Object],I feel more confident when I drink. I become very open and sociable and not afraid of talking to a guy I like,[object Object],Mary 18 ,[object Object],I really think that guys like women who are little drunk. In these case woman is more likely to catch guy’s attention. We become more funny and open so guys contact us easier,[object Object],Nina 23 ,[object Object],The Problem: ,[object Object],Attempt to catch men’s fancy,[object Object]
I don’t take drinking girls seriously. Why bother if the next morning she won’t even remember me? I usually begin talking with these girls at the parties with one intention-one night stand without any serious relationship after,[object Object],John 22 ,[object Object],Sorry to tell but a drunk lady is not sexy at all. Honestly it is disgusting,[object Object],Stan 24 ,[object Object]
Challenge,[object Object]
S.M.A.R.T. Objectives,[object Object],[object Object],(what is binge drinking, how it affects young women) by 35% till the end of May,[object Object],[object Object]
Regulate more traffic to the campaign related website pages
Gain media coverage,[object Object]
[object Object]
University students
Students in campuses
Active, sociable and open
Like going out
Primarily in such areas as (Northern England, Midlands, South East, Scotland and Wales as there are the highest rate of binge-drinking women)
Peers
Family
Media

Contenu connexe

Similaire à My ppt for drinkaware

Copy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdfCopy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdfsomiahassan8
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Socmarket
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Socmarket
 
Chegg Magazine Marketing Strategy
Chegg Magazine Marketing StrategyChegg Magazine Marketing Strategy
Chegg Magazine Marketing StrategyMaria Lack
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingSocmarket
 
Social action case studies
Social action case studiesSocial action case studies
Social action case studiesHannahMizen
 
mindyourmind Evaluation 2010
mindyourmind Evaluation 2010mindyourmind Evaluation 2010
mindyourmind Evaluation 2010mindyourmind,ca
 
Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016GlobalGiving
 
The Gatorade Sports Drink Company
The Gatorade Sports Drink CompanyThe Gatorade Sports Drink Company
The Gatorade Sports Drink CompanyJennifer Ontiveros
 
Task One // Research Re-Draft
Task One // Research Re-DraftTask One // Research Re-Draft
Task One // Research Re-DraftRichardBurnn
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides Neo
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016GlobalGiving
 

Similaire à My ppt for drinkaware (20)

Plansbook mary kay 2014
Plansbook mary kay 2014Plansbook mary kay 2014
Plansbook mary kay 2014
 
Copy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdfCopy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdf
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.
 
'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign
 
Introducing See Change
Introducing See ChangeIntroducing See Change
Introducing See Change
 
Introducing See Change
Introducing See ChangeIntroducing See Change
Introducing See Change
 
The Public Relations Show - Stream Two - Government, communities and society
The Public Relations Show - Stream Two - Government, communities and societyThe Public Relations Show - Stream Two - Government, communities and society
The Public Relations Show - Stream Two - Government, communities and society
 
Chegg Magazine Marketing Strategy
Chegg Magazine Marketing StrategyChegg Magazine Marketing Strategy
Chegg Magazine Marketing Strategy
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Social action case studies
Social action case studiesSocial action case studies
Social action case studies
 
mindyourmind Evaluation 2010
mindyourmind Evaluation 2010mindyourmind Evaluation 2010
mindyourmind Evaluation 2010
 
Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016
 
The Gatorade Sports Drink Company
The Gatorade Sports Drink CompanyThe Gatorade Sports Drink Company
The Gatorade Sports Drink Company
 
Task One // Research Re-Draft
Task One // Research Re-DraftTask One // Research Re-Draft
Task One // Research Re-Draft
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides
 
Facebook Engagement Strategies for Healthcare Organizations
Facebook Engagement Strategies for Healthcare OrganizationsFacebook Engagement Strategies for Healthcare Organizations
Facebook Engagement Strategies for Healthcare Organizations
 
A&F-2
A&F-2A&F-2
A&F-2
 
Social Media for Nonprofit Leaders
Social Media for Nonprofit LeadersSocial Media for Nonprofit Leaders
Social Media for Nonprofit Leaders
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016
 

Dernier

Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 

Dernier (20)

Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 

My ppt for drinkaware