SlideShare a Scribd company logo
1 of 17
ONLINE MARKETING
CAN GROW YOUR LOCAL BUSINESS?
STILL WONDERING IF
HERE ARE
SOME FACTS
YOU SHOULD KNOW…
91% of Internet Users Own a
PC/Laptop
80% of Internet Users Own a
Smartphone
47% of Internet Users Own a
Tablet
Internet Usage Is Everywhere
User-Friendly
It must load quickly and be
easy to navigate to keep
visitors longer
Calls-to-Action
Call-to-action should be on
every page and your contact
information should be
clearly visible
Optimized for
Search Engines
It should be SEO-friendly
with all of the key SEO
components built-in
Valuable Content
It should contain engaging,
helpful content for your
customers and website
visitors
Your Website Is A Top Priority
46% of people say they determine the credibility of a company based on their website
80% 20%
20% of Consumers
Use Other Sources to Find Local
Products, Services, and Businesses
80% of Consumers
Use Search Engines to Find Local Products,
Services, and Businesses
Local Consumers Are Going
Online
Local Directory
Listings
Claim & Optimize for
Higher Rankings
Content
Valuable Targeted, SEO
Content to Generate
More Traffic
Social Media
Engage & Post
Consistently
On-Site & Off-Site SEO
Generate More Traffic
Organically
Keywords
Research & Implement
Important Keyword Terms
Local SEO Is KEY
86% of people skip
TV commercials
44% of direct mail
is never opened
BUT There Are..
11 BILLION
Here’s Something To Think About…
Google searches each month
The World Is
SOCIAL
• 72% of all internet users are
now active on social media
• 71% of users access social
media from a mobile device
• 51% say social opinions
influence their purchase
decisions
• 3 in 5 small businesses say
they’ve gained new customers
by using social media
Especially On Facebook…
 Over 1.39 billion monthly active users
worldwide
 890 million people log onto Facebook
daily
 Facebook accounts for 15.8% of total
time spent on the Internet
 70% of small businesses have acquired
customers through Facebook
Your Online Reputation MATTERS
9 out of 10 mobile searches
lead to action such as a phone
call or store visit;
70% of them lead to action
within one hour
On average, people have 26
apps installed on their
phones;
40% of them interact with the
app immediately after a
notification
Text coupons are redeemed 10
times MORE than traditional
coupon offers;
64% of consumers have made
a purchase as a result of
receiving a text message
Mobile-Ready
Website
Mobile
Apps
Text
Marketing
Mobile Usage Is HOT
86%
Conversions
Videos on landing
pages increase
conversions by 86%
75%
Traffic Boost
75% Of Users Visit The
Marketer’s Website
After Viewing A Video
88%
Retention
The average user spends
88% more time on a
website with video
50%
Popular
50% of users watch
business related videos
on YouTube once a week
It is predicted that 79% of all internet traffic will be video by 2018
Videos Are Taking Over The Web
• YouTube has more than 1 billion users
• Users spend more than 4 billion hours
watching videos each month
• 300 hours of video are uploaded to
YouTube every minute
• Half of YouTube views are on mobile
devices
As A Matter Of Fact…
Converts
66% of consumers have
made a purchase online
as a result of an e-mail
marketing message
Profitable
67% of marketers say
email is key for attracting
prospects and increasing
their marketing ROI
Versatile
Top 3 uses of email are
newsletters, promotional
content, and welcome
series emails
Great ROI
Email Marketing typically
returns $44 for every $1
spent
Popular
72% of US Online adults
send or receive personal
emails via smartphone at
least weekly
Follow-Up With Email
Social
You need to be “social” with
your existing and potential
customers online
Website
You need a professional,
up-to-date website to attract and
convert more customers
Content
You need top-quality, valuable
content posted on various online
platforms to capture leads
Digital
Digital Marketing is Here to Stay
Mobile-Ready
You need to utilize the power of
mobile marketing to reach more of
your target audience
Every Company’s Situation Is Unique
But Don’t Delay…
TAKE ACTION And Started Building A Profitable Online Strategy!
DESIGN
PLAN BUILD
REVIEW
DRIVE
EVALUATE
Where Do You Start?
TEST
READY TO GROW YOU ONLINE PRESENCE?
Contact Us Today!
Thank You For Viewing!
Emmanuel Yankson
+44 (0) 7598 818 480
http://yanksonsocial.ga
emmanuel.yankson@yanksonsocial.ga

More Related Content

What's hot

Join The Digital Marketing Evolution
Join The Digital Marketing EvolutionJoin The Digital Marketing Evolution
Join The Digital Marketing EvolutionTony Zayas
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile appPaperlit
 
Unata Mobile ROI Case Study
Unata Mobile ROI Case StudyUnata Mobile ROI Case Study
Unata Mobile ROI Case StudyUnataInc
 
Restaurants & Mobile Apps
Restaurants & Mobile AppsRestaurants & Mobile Apps
Restaurants & Mobile AppsClarkonline
 
Mobile apps for restaurants
Mobile apps for restaurantsMobile apps for restaurants
Mobile apps for restaurantsEarly Motion
 
Four Critical Concepts You Must Embrace for App Success in 2015
Four Critical Concepts  You Must Embrace for App Success in 2015Four Critical Concepts  You Must Embrace for App Success in 2015
Four Critical Concepts You Must Embrace for App Success in 2015Mobtimizers
 
Longo's & Unata ROI Case Study 1
Longo's & Unata ROI Case Study 1Longo's & Unata ROI Case Study 1
Longo's & Unata ROI Case Study 1UnataInc
 
Apps vs Mobile Websites
Apps vs Mobile WebsitesApps vs Mobile Websites
Apps vs Mobile Websitestomvick777
 
2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology 2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology Judd Wheeler
 
Restaurants & Mobile
Restaurants & MobileRestaurants & Mobile
Restaurants & MobileTariq Hussain
 
Mobile apps for Restaurants
Mobile apps for RestaurantsMobile apps for Restaurants
Mobile apps for Restaurantshelemarketing
 
Online marketing strategy of Food Panda
Online marketing strategy of Food PandaOnline marketing strategy of Food Panda
Online marketing strategy of Food PandaRohit Kumar
 
Restaurants and Mobile
Restaurants and MobileRestaurants and Mobile
Restaurants and Mobilegetsapps
 
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformSocial Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformHKAIM
 
Apps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingApps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingMicah Gaudio
 

What's hot (20)

Join The Digital Marketing Evolution
Join The Digital Marketing EvolutionJoin The Digital Marketing Evolution
Join The Digital Marketing Evolution
 
For Restaurants
 For Restaurants For Restaurants
For Restaurants
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile app
 
Unata Mobile ROI Case Study
Unata Mobile ROI Case StudyUnata Mobile ROI Case Study
Unata Mobile ROI Case Study
 
Restaurants & Mobile Apps
Restaurants & Mobile AppsRestaurants & Mobile Apps
Restaurants & Mobile Apps
 
Mobile apps for restaurants
Mobile apps for restaurantsMobile apps for restaurants
Mobile apps for restaurants
 
Four Critical Concepts You Must Embrace for App Success in 2015
Four Critical Concepts  You Must Embrace for App Success in 2015Four Critical Concepts  You Must Embrace for App Success in 2015
Four Critical Concepts You Must Embrace for App Success in 2015
 
Longo's & Unata ROI Case Study 1
Longo's & Unata ROI Case Study 1Longo's & Unata ROI Case Study 1
Longo's & Unata ROI Case Study 1
 
Appsvswebsitenew
AppsvswebsitenewAppsvswebsitenew
Appsvswebsitenew
 
Restaurants
RestaurantsRestaurants
Restaurants
 
Apps vs Mobile Websites
Apps vs Mobile WebsitesApps vs Mobile Websites
Apps vs Mobile Websites
 
2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology 2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology
 
Restaurants & Mobile
Restaurants & MobileRestaurants & Mobile
Restaurants & Mobile
 
Mobile apps for Restaurants
Mobile apps for RestaurantsMobile apps for Restaurants
Mobile apps for Restaurants
 
Tips for Marketing Food Products Online
Tips for Marketing Food Products OnlineTips for Marketing Food Products Online
Tips for Marketing Food Products Online
 
Online marketing strategy of Food Panda
Online marketing strategy of Food PandaOnline marketing strategy of Food Panda
Online marketing strategy of Food Panda
 
Restaurants and Mobile
Restaurants and MobileRestaurants and Mobile
Restaurants and Mobile
 
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformSocial Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
 
Apps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingApps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile Marketing
 
Restaurants & Mobile
Restaurants & MobileRestaurants & Mobile
Restaurants & Mobile
 

Similar to Instant local consultant (slideshow)

Commerce Optimization_OSF Global Services
Commerce Optimization_OSF Global ServicesCommerce Optimization_OSF Global Services
Commerce Optimization_OSF Global ServicesAdela Szatvanyi
 
Commerce Optimization
Commerce OptimizationCommerce Optimization
Commerce OptimizationOSF Commerce
 
Marketing Trends
Marketing TrendsMarketing Trends
Marketing TrendsChris Doane
 
Restaurants Increase Sales With Mobile Apps
Restaurants Increase Sales With Mobile AppsRestaurants Increase Sales With Mobile Apps
Restaurants Increase Sales With Mobile AppsLone Bird Studio
 
Abhishek shah digital success summit
Abhishek shah  digital success summitAbhishek shah  digital success summit
Abhishek shah digital success summitconversionx
 
Apps vs. Mobile
Apps vs. MobileApps vs. Mobile
Apps vs. Mobileronrowan
 
Appro fs3
Appro fs3Appro fs3
Appro fs3emsemg
 
Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Micah Gaudio
 
Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Alan
 
Vbs restaurant powerpoint
Vbs restaurant powerpointVbs restaurant powerpoint
Vbs restaurant powerpointDFjelsted
 
Easy Apps Restaurant Info
Easy Apps Restaurant InfoEasy Apps Restaurant Info
Easy Apps Restaurant InfoBrandon Lambert
 
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...Benady New Media
 
Digital marketing at the pre-purchase stage.pptx
Digital marketing at the pre-purchase stage.pptxDigital marketing at the pre-purchase stage.pptx
Digital marketing at the pre-purchase stage.pptxAcademicTeam1
 
SEOzone 2015 - Andraz Stalec - Lean Digital Marketing
SEOzone 2015 - Andraz Stalec - Lean Digital MarketingSEOzone 2015 - Andraz Stalec - Lean Digital Marketing
SEOzone 2015 - Andraz Stalec - Lean Digital MarketingSEOzeo
 
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013Belfasttelegraphdigital
 

Similar to Instant local consultant (slideshow) (20)

Commerce Optimization_OSF Global Services
Commerce Optimization_OSF Global ServicesCommerce Optimization_OSF Global Services
Commerce Optimization_OSF Global Services
 
Commerce Optimization
Commerce OptimizationCommerce Optimization
Commerce Optimization
 
Marketing Trends
Marketing TrendsMarketing Trends
Marketing Trends
 
Restaurant app presentation
Restaurant app presentationRestaurant app presentation
Restaurant app presentation
 
Restaurants
RestaurantsRestaurants
Restaurants
 
Restaurants Increase Sales With Mobile Apps
Restaurants Increase Sales With Mobile AppsRestaurants Increase Sales With Mobile Apps
Restaurants Increase Sales With Mobile Apps
 
Abhishek shah digital success summit
Abhishek shah  digital success summitAbhishek shah  digital success summit
Abhishek shah digital success summit
 
Apps vs. Mobile
Apps vs. MobileApps vs. Mobile
Apps vs. Mobile
 
Apps vs-mobile
Apps vs-mobileApps vs-mobile
Apps vs-mobile
 
Appro fs3
Appro fs3Appro fs3
Appro fs3
 
Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?
 
Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?
 
Vbs restaurant powerpoint
Vbs restaurant powerpointVbs restaurant powerpoint
Vbs restaurant powerpoint
 
Restaurants - Mobile Marketing
Restaurants - Mobile MarketingRestaurants - Mobile Marketing
Restaurants - Mobile Marketing
 
Easy Apps Restaurant Info
Easy Apps Restaurant InfoEasy Apps Restaurant Info
Easy Apps Restaurant Info
 
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
 
Digital marketing at the pre-purchase stage.pptx
Digital marketing at the pre-purchase stage.pptxDigital marketing at the pre-purchase stage.pptx
Digital marketing at the pre-purchase stage.pptx
 
SEOzone 2015 - Andraz Stalec - Lean Digital Marketing
SEOzone 2015 - Andraz Stalec - Lean Digital MarketingSEOzone 2015 - Andraz Stalec - Lean Digital Marketing
SEOzone 2015 - Andraz Stalec - Lean Digital Marketing
 
SEOzone 2015: Lean digital marketing
SEOzone 2015: Lean digital marketingSEOzone 2015: Lean digital marketing
SEOzone 2015: Lean digital marketing
 
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
 

Recently uploaded

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...ssusereaa7d9
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfAutus Digital
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPR Wires
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 

Instant local consultant (slideshow)

  • 1. ONLINE MARKETING CAN GROW YOUR LOCAL BUSINESS? STILL WONDERING IF
  • 2. HERE ARE SOME FACTS YOU SHOULD KNOW…
  • 3. 91% of Internet Users Own a PC/Laptop 80% of Internet Users Own a Smartphone 47% of Internet Users Own a Tablet Internet Usage Is Everywhere
  • 4. User-Friendly It must load quickly and be easy to navigate to keep visitors longer Calls-to-Action Call-to-action should be on every page and your contact information should be clearly visible Optimized for Search Engines It should be SEO-friendly with all of the key SEO components built-in Valuable Content It should contain engaging, helpful content for your customers and website visitors Your Website Is A Top Priority 46% of people say they determine the credibility of a company based on their website
  • 5. 80% 20% 20% of Consumers Use Other Sources to Find Local Products, Services, and Businesses 80% of Consumers Use Search Engines to Find Local Products, Services, and Businesses Local Consumers Are Going Online
  • 6. Local Directory Listings Claim & Optimize for Higher Rankings Content Valuable Targeted, SEO Content to Generate More Traffic Social Media Engage & Post Consistently On-Site & Off-Site SEO Generate More Traffic Organically Keywords Research & Implement Important Keyword Terms Local SEO Is KEY
  • 7. 86% of people skip TV commercials 44% of direct mail is never opened BUT There Are.. 11 BILLION Here’s Something To Think About… Google searches each month
  • 8. The World Is SOCIAL • 72% of all internet users are now active on social media • 71% of users access social media from a mobile device • 51% say social opinions influence their purchase decisions • 3 in 5 small businesses say they’ve gained new customers by using social media
  • 9. Especially On Facebook…  Over 1.39 billion monthly active users worldwide  890 million people log onto Facebook daily  Facebook accounts for 15.8% of total time spent on the Internet  70% of small businesses have acquired customers through Facebook
  • 11. 9 out of 10 mobile searches lead to action such as a phone call or store visit; 70% of them lead to action within one hour On average, people have 26 apps installed on their phones; 40% of them interact with the app immediately after a notification Text coupons are redeemed 10 times MORE than traditional coupon offers; 64% of consumers have made a purchase as a result of receiving a text message Mobile-Ready Website Mobile Apps Text Marketing Mobile Usage Is HOT
  • 12. 86% Conversions Videos on landing pages increase conversions by 86% 75% Traffic Boost 75% Of Users Visit The Marketer’s Website After Viewing A Video 88% Retention The average user spends 88% more time on a website with video 50% Popular 50% of users watch business related videos on YouTube once a week It is predicted that 79% of all internet traffic will be video by 2018 Videos Are Taking Over The Web
  • 13. • YouTube has more than 1 billion users • Users spend more than 4 billion hours watching videos each month • 300 hours of video are uploaded to YouTube every minute • Half of YouTube views are on mobile devices As A Matter Of Fact…
  • 14. Converts 66% of consumers have made a purchase online as a result of an e-mail marketing message Profitable 67% of marketers say email is key for attracting prospects and increasing their marketing ROI Versatile Top 3 uses of email are newsletters, promotional content, and welcome series emails Great ROI Email Marketing typically returns $44 for every $1 spent Popular 72% of US Online adults send or receive personal emails via smartphone at least weekly Follow-Up With Email
  • 15. Social You need to be “social” with your existing and potential customers online Website You need a professional, up-to-date website to attract and convert more customers Content You need top-quality, valuable content posted on various online platforms to capture leads Digital Digital Marketing is Here to Stay Mobile-Ready You need to utilize the power of mobile marketing to reach more of your target audience
  • 16. Every Company’s Situation Is Unique But Don’t Delay… TAKE ACTION And Started Building A Profitable Online Strategy! DESIGN PLAN BUILD REVIEW DRIVE EVALUATE Where Do You Start? TEST
  • 17. READY TO GROW YOU ONLINE PRESENCE? Contact Us Today! Thank You For Viewing! Emmanuel Yankson +44 (0) 7598 818 480 http://yanksonsocial.ga emmanuel.yankson@yanksonsocial.ga

Editor's Notes

  1. http://www.globalwebindex.net/blog/80-of-internet-users-own-a-smartphone
  2. http://webbiquity.com/business-blogging/104-fascinating-social-media-and-marketing-statistics-for-2014-and-2015/
  3. http://www.brafton.com/news/80-use-search-engines-find-local-product-service-information
  4. http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935 http://expandedramblings.com/index.php/by-the-numbers-a-gigantic-list-of-google-stats-and-facts/
  5. http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ http://webbiquity.com/business-blogging/104-fascinating-social-media-and-marketing-statistics-for-2014-and-2015/ http://blog.hubspot.com/marketing/stats-smb-social-media-list
  6. http://newsroom.fb.com/company-info/ http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935 http://newsroom.fb.com/company-info/
  7. http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803 http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 http://harvardmagazine.com/2011/10/hbs-study-finds-positive- yelp-reviews-lead-to-increased-business http://madisonmain.com/study-says-80-percent-of-consumers- change-their-mind-after-reading-negative-reviews/ http://madisonmain.com/study-says-80-percent-of-consumers-change-their-mind-after-reading-negative-reviews/ http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business
  8. http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935
  9. http://expandedramblings.com/index.php/youtube-statistics/
  10. http://webbiquity.com/business-blogging/104-fascinating-social-media-and-marketing-statistics-for-2014-and-2015/