How CISCO was able to completely dominate search engine results in 2015. Is your website capturing leads and selling them? Or is it nothing but a deadweight, taking valuable time and resources with nothing to show for it? Turn your website into a strong marketing platform that will convert leads and sell your brand for you. More at www.belkinmarketing.com

1. How CISCO Was
Able to Completely
Dominate Search
Engine Results

2. CASE STUDY | 01
CISCO had a strong platform and a solid company, but they were lacking one thing: rankings. With poor
rankings on major search engines, CISCO was missing out on a lot of coverage and losing leads to
competitors.
CISCO is a Fortune 500 company and the largest networking company in the world. They came to us with one
simple request: they wanted us to create a soft launch and internet presence for their wireless products
division. In other words, they needed a strong search and social presence for new products being released,
which meant branding and reach were the primary objectives.
Lack of content across the web
Poorly optimized website
Little presence or attempt to optimize on many major “search engines”
(Youtube, Slideshare, Pinterest etc)
THE PROBLEM

3. CASE STUDY | 02
OUR PROCESS
Our goal was to take CISCO to not just #1 on all of the major search engines, but to completely
dominate search results with their brand. We took some startup content that they’d already developed
and began our ‘flood the internet’ process.
We took 3 sales brochures (content assets) from the client
Sometimes they are a few past articles, a white paper or ebook, a couple of
PowerPoints from their past conferences, a few audio interviews, a video
how-to, or just a link to their social media posts.
Our team then repurposed these into 113+ high-quality content pieces (all
matching branding guidelines) Including audios, videos, infographics, image
quotes, slides, etc.
Built 50 tier-1 distribution accounts
We determine the correct strategic and quality places online to distribute the
content assets where they will be found and will support the search engine
goals as well.
Created 2,525+ new traffic generating live links
CISCO got in front of more and more of the searches performed online (not just
on Google).

4. CASE STUDY | 03
With our process, we managed to bring CISCO to the front page of search engines across the web,
‘flooding the internet’ with their brand and making sure that their competitors were completely pushed
out of the picture.
Google. CISCO completely dominated the first page of Google, with all search results for a
generic keyword search term (wireless product positioning) returning entirely CISCO-related
results. Google Videos and Images search tabs also produced CISCO results.
Pinterest. We flooded Pinterest with CISCO content and ranked for all relevant search terms.
Youtube. We brought CISCO up on YouTube rankings as the first results for their targeted
keywords.
Slideshare. CISCO slideshows took the first page of Slideshare.
THE RESULTS

5. CASE STUDY | 04
We were able to produce all of these results - worth thousands in revenue and even more in product
exposure - with a package that cost CISCO only $4,000/mo for this highly profitable wireless product
launch.
CISCO has continued to produce exceptional product launch results by coming back for similar content
marketing packages.
What were the results of taking CISCO to the front page of every major platform?
54% increase in website traffic
Over 217 unique leads
Product sales double CISCO’s typical results
70% increase in engagement and shares
Thousands in revenue directly from the new traffic generated

6. Turn Your Website into
a Lead-Converting Machine!
Connect Today
Is your website capturing leads and selling them? Or
is it nothing but a deadweight, taking valuable time
and resources with nothing to show for it?
Turn your website into a strong marketing platform
that will convert leads and sell your brand for you.