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Leif Geuder

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Founder Becc Agency

Publié dans : Business
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Leif Geuder

  1. 1. 1 Leif Geuder Founder & Strategic Director becc agency
  2. 2. 2 AR/VR Future of Work Smart Cities New Generation / Digital NativesDigital TransformationCyborgs / AI
  3. 3. 3 AR/VR Future of Work Smart Cities New Generation / Digital NativesDigital TransformationCyborgs / AI brands
  4. 4. 4 brands
  5. 5. 5 IN THE PAST BRAND BRAND BRAND BRANDS SOLD US THEIR DREAMS.
  6. 6. 6 IN THE PAST BRAND BRAND BRAND BRANDS SOLD US THEIR DREAMS.
  7. 7. 7 IN THE PAST BRAND BRAND BRAND BRANDS SOLD US THEIR DREAMS.
  8. 8. 8 IN THE PAST BRAND BRAND BRAND BRANDS SOLD US THEIR DREAMS. JUST DO IT!
  9. 9. 9 Brand Brand Brand mainly focused on VISUAL DIFFERENTIATION from other brands PAST: BRANDS SOLD US THEIR DREAMS.
  10. 10. becc agency Seite 10 TODAY WE ARE PURSUING OUR OWN DREAMS …
  11. 11. becc agency Seite 11 ... IDEAS ...
  12. 12. becc agency Seite 12 ... AND LIFESTYLES.
  13. 13. 13 TODAY BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS.BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND
  14. 14. 14 TODAY BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS.BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND
  15. 15. 15 TODAY BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS.BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND EVERYBODY IS AN ATHLETE.
  16. 16. 16 TODAY BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS.BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND
  17. 17. 17 Brand Brand Brand mainly focused on VISUAL DIFFERENTIATION from other brands PAST: BRANDS SOLD US THEIR DREAMS. TODAY: BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS. BRANDS BRAND BRAND BRAND BRAND BRAND BRAND BRAN D BRAN D BRAN D focused on RELEVANT CONTENT and FUNCTIONALITIES
  18. 18. 18 Brand Brand Brand mainly focused on VISUAL DIFFERENTIATION from other brands PAST: BRANDS SOLD US THEIR DREAMS. TODAY: BRANDS ARE DEGRADED TO FULFILL OUR OWN DREAMS. BRANDS BRAND BRAND BRAND BRAND BRAND BRAND BRAN D BRAN D BRAN D focused on RELEVANT CONTENT and FUNCTIONALITIES customer ecosystem
  19. 19. 19 So, what’s next? “ ”
  20. 20. 20
  21. 21. 21 Now there are 10 statements why the salesman (brand & branding) is going to die … “ ”
  22. 22. 22 1. NOBODYNEEDS THIS MUCH CHOICE.
  23. 23. 23 2. CONSUMERISM IS ON ITS WAY OUT.
  24. 24. 24 3. WE WANT ACCESS OVER OWNERSHIP.
  25. 25. 25 4. OUT OF SIGHT, OUT OF MIND.
  26. 26. 26 5. I AM SPECIAL, JUSTLIKE EVERYONEELSE.
  27. 27. 27 6. GLOBALISATION ENFORCES CONFORMITY.
  28. 28. 28 7. ALL MY FRIENDS ARE SELLOUTS.
  29. 29. 29 8. HUMANS ADAPT MUCH FASTERTHAN COMPANIES CAN.
  30. 30. 30 9. THEMIDDLEMAN WILLBE BURIED WITH THE SALESMAN.
  31. 31. 31 10. THEYARE CANNIBALS.
  32. 32. 32 Brands will die like we’re all going to die. Unless …
  33. 33. 33 I. Provide (really!) relevant products &services that are as convenient as possible for the customer. II. Focus on the experience and build a relationship with your customer. III. Be bold and have some (real!) character – and have an open-minded & flexible company culture.
  34. 34. 34 thank you digital.future@becc-agency.de

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