The report is about how to conduct an appropriate user research for your company.

1. USER
RESEARCH

2. How would you choose your Business Model?
Waiting for it to be MATURE? Launch it when it’s still YOUNG?

3. The Startup
Nightmare
Launch
Learn

4. Learn Sooner.
Launch
Learn

5. But How?

6. What you need is...
USER
RESEARCH
Your Learning Activity to Success.

7. # See through users’ eyes
# Understand attitudes, behaviors and pain points
# Not asking users for solutions

8. Two great tastes that taste great together.
User
Research
Usability

9. # See through users’ eyes
# Understand attitudes, behaviors and pain points
# Not asking users for solutions

10. Attitude how people think they behave.
Behavior how people actually behave.
- What they want.
- What they need.

16. # See through users’ eyes
# Understand attitudes, behaviors and pain points
# Not asking users for solutions

17. What User Research ISN’T
It’s just usability validation
It’s done at the end
It’s market research

18. How User Research is Conducted

19. Let’s Get Started.

20. 1 Observe &
Form A Hypothesis.

21. Finding Participants
for Your Learning Activity2
Keyword
Social Communities

22. Dealing With Participants
1. Set Expectations
2. Practice
3. Incentivize
4. Being Recruiting ASAP

23. 3
Questionnaire
Experience Sampling
(1)
(2)
First Touch & Interviews
Interviews(3)

24. First Touch & Interviews3
Questionnaire(1)
Experience Sampling(2)
Interviews(3)

25. 3 First Touch & Interviews
Questionnaire(1)
Experience Sampling(2)
Interviews(3)

26. Criterion
Measurable
Benchmark
Screening Question
3 Questionnaire(1)
Uses Facebook
Posts on Facebook at
least once a week.
Do you post
on Facebook at least
once a week?
Reside in US USA
What is your country of
residency?

27. “Do you post on Facebook at least once a week?”
Or, “How often do you post on Facebook?”
Ask, “How often do you post something
on the following websites?”

28. 3 Experience Sampling(2)
A. It needs PREPARATION.

30. 2 Experience Sampling(2)
- Track responds at Any Time to improve it.
B. It’s a PROCESS.
- After you’ve collected 5% of expected numbers.
- It’s a sampling test, NOT behavior research.

31. Experience sampling is good in what situation?
Can people use the product efficiently?
What do people want?
Why do people sign up but not use the product?
Which product features do people need?

32. What is NOT a good reason to contact a participant
before Experience Sampling ends?
If participants provide unexpected responses.
If participant isn’t responding at all.
If participants provide short, cryptic responses.

33. What is NOT a good reason to contact a participant
before Experience Sampling ends?
If participant isn’t responding at all.
If participants provide short, cryptic responses.
If participants provide unexpected responses.

34. When is a good time to begin analyzing your data?
After you’ve collected about 5% of expected
number of responses.
After the first day.
When the study is done.
After you’ve collected about 5% of expected
number of responses.

35. 3 Interviews(3)

36. 3 Interviews(3)

42. Other Things Don’t Do.

43. 4 Analyzing Stage
User Research is a TEAM WORK.

48. 4 Analyzing Stage
User Research is a TEAM WORK.
- Involve as many team members as possible.
- Involve specifically in the process of coming to
conclusions after data collection as ended.