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SOCIAL MEDIA @ CHINA 
14.05.2013, Ying HU
WHAT IS SOCIAL MEDIA ?
Media for 
Messages Distribution, Sharing and Exchange 
SOCIAL MEDIA 
24/7 Active Venues for 
Social Interaction and Netwo...
SOCIAL MEDIA @ CHINA
SOCIAL MEDIA LANDSCAPE IN CHINA
Social media penetration in China: 
44% 
88% 
of Chinese social media users are active. 
Netizensin China spend an average...
SOCIAL MEDIA LANDSCAPE IN CHINA
SINAWEIBO 
TheleadingsocialmediaplatforminChinawithover400,000,000registeredusers,amongwhichover230,000arecompaniesand60,0...
WEIBOis a multimedia channel, as well as a tool for enterprises to distribute information, engage with brand fans, and bui...
WEIBO= TWITTER + FACEBOOK
WHY INVEST IN WEIBO?
WHY WEIBO? 
VISIBILITY 
OPPORTUNITY 
COMMITMENT 
RELATIONSHIP
WHY WEIBO? 
VISIBILITY 
OPPORTUNITY 
COMMITMENT 
RELATIONSHIP
KIITOS. 
TACK. 
THANK YOU.
China's Social Media
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China's Social Media

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Introduction of Social Media in China and Weibo

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China's Social Media

  1. 1. SOCIAL MEDIA @ CHINA 14.05.2013, Ying HU
  2. 2. WHAT IS SOCIAL MEDIA ?
  3. 3. Media for Messages Distribution, Sharing and Exchange SOCIAL MEDIA 24/7 Active Venues for Social Interaction and Networking •Publicity •Credibility •Branding •PR •Corporate Social Capital •Business Opportunity
  4. 4. SOCIAL MEDIA @ CHINA
  5. 5. SOCIAL MEDIA LANDSCAPE IN CHINA
  6. 6. Social media penetration in China: 44% 88% of Chinese social media users are active. Netizensin China spend an average of 46 minseach day visiting social media sites. On average, each of Chinese social media users followers 8 brands. KEY FACTS 597,600,000 The number of social media users in China source: www.wearesocial.sg
  7. 7. SOCIAL MEDIA LANDSCAPE IN CHINA
  8. 8. SINAWEIBO TheleadingsocialmediaplatforminChinawithover400,000,000registeredusers,amongwhichover230,000arecompaniesand60,000aregovernmentaccounts. Morethan1/4ofFortune500companieshaveSinaWeibopresence. Source: Sina Q3 FinacialReport2012; DCCI, Sept2012; Sina Weibo Report, Dec 2012
  9. 9. WEIBOis a multimedia channel, as well as a tool for enterprises to distribute information, engage with brand fans, and build relationships with stakeholders.
  10. 10. WEIBO= TWITTER + FACEBOOK
  11. 11. WHY INVEST IN WEIBO?
  12. 12. WHY WEIBO? VISIBILITY OPPORTUNITY COMMITMENT RELATIONSHIP
  13. 13. WHY WEIBO? VISIBILITY OPPORTUNITY COMMITMENT RELATIONSHIP
  14. 14. KIITOS. TACK. THANK YOU.

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