1. Role of firms in Competitive
Market
By:
Anil Kamani
Manish Bahl
Nisarg Trivedi
Tarun Behal
Yogesh Garg.

3. Market share
17.30%
40.30% Ghari
16.90% Wheel
Tide
Ariel
13.50% Nirma
6%
6% Others

4.  Parent Company: Kanpur based Rohit
surfactants pvt.ltd
 Founded in 1987
 Market Share – 17.3%
 Annual Volume growth rate:- 10%

5.  Strategies:
 Selection of specific geography initial to succeed
 Geographical expansion (recently covered 8 more
states)
 Innovative way of advertising

6.  Product of HUL
 Market Share:- 16.9%
 Strategies:
 Excessive advertising and marketing.
 Investment in Innovation and product quality
 Resist change in price.

7.  Product of P & G
 Launched in India in 2000
 Market share :- 13.5%
 Maximum variants

8.  Strategies:
 Initially Price leader strategy.
 Later reduced priced strategy.

9.  Product of P&G
 Launched in 1991
 Market share:- nearly 6%

10.  Strategies:
 Premium priced product
 Different variants
 Positioning

11.  http://articles.economictimes.indiatimes.com/
 http://www.indiamart.com/
 http://www.forbes.com/2010/04/12/forbes-india-pg-unilever-soap-
opera.html
 http://articles.economictimes.indiatimes.com/2011-05-
06/news/29517095_1_ghari-detergent-brand-nirma

12. Thank you