French. Entreprendre (n) – “Risk taker”
“Innovator or inventor who can see opportunities and have creative ideas in form of business.”
“Orang gila” “Orang nekat”
“Bosen idup” “Berani mati”
Every bloody living person that create a company (or theory, in nod to
Richard Cantillon,) nurture it and develop it into ‘something’ that we all
It is wrong to think that entrepreneurship is different
Many corporations and big companies are started with a
person, with an idea, with a goal.
Mindset is entity from belief that we have, the criteria are
expectations, attitudes, habits, decisions, and opinions that we
spend in looking at ourselves, others or life... Blah blah blah.
In short, mindset is your faith. Your
A person who is “moving forward” to the
courage, persistence, optimism, perseverance,
and hard-working so their business can grow.
“Around here, however, we don’t look backwards for very long. We
keep moving forward, opening up new doors and doing new things…
And curiosity keeps leading us down new paths.”
What makes entrepreneur, entrepreneur?
Knowing and understanding opportunity. Resourceful.
Creative. Visionary. Independent thinking. Hard working.
Optimism. Innovator. Risk taker. A Leader.
-- Entrepreneur of The Year Magazine
Action oriented. Think simple. Always searching for new
opportunity. Chasing opportunity with high discipline. Only
taking the best opportunity. Focus on executions. Energy
focus on running a business.
-- McGraith & McMillan
Opportunity and “make it happen”
Don’t wait for opportunity. Create it!
Entrepeneurship in millennium Web 2.0 era
Creative, innovative, and able to arise facing
challenges of e-commerce
Development strategy on the Internet
3-P Growth Model by Ernst & Young
Presence. You HAVE TO BE THERE.
People should be able to see you.
People should know you.
Penetration. Your knowledge in the
Internet world (social media) is crucial.
Profitability. How did you get the
“The road to wisdom, my friend, is filled with thorns and rocks.”
Why some online business failed?
A high profile marketing campaign gave it a widely recognized public presence,
including an appearance in the 1999 Macy's Thanksgiving Day Parade and an
advertisement in the 2000 Super Bowl. Its popular sock puppet advertising
spokespersonality was interviewed by People magazine and appeared on Good
Although sales rose dramatically due to the attention, the company was weak on
fundamentals and actually lost money on most of its sales. Its high public profile
during its brief existence made it one of the more noteworthy failures of the dot-
com bubble of the early 2000s. US$300 million of investment capital vanished
with the company's failure. The company was headquartered
in Emeryville, California, U.S.
Started: 1998. Dead: 2000.
Risks of being entrepreneur
Financial risk with the entrepreneur's advantage to motivate the desire to
Be smart and aware with your financial situation. Now you can get credits and
loans from banks and financial institutions. Keep your papers updated and ready.
Do NOT mix up your personal allowance with your business’ money.
Career risks - loss of employment security
Ready or not, you have to be ready. The question now is, “are you ready to get out
from your comfort zone?”
Risks of being entrepreneur
Risk of social life and family environment - the competition between work
and family commitments
BULLSHITS. Entrepreneur or not, you will always have to balance your personal life
and your professional life.
Psychological risk - the psychological impact of failure on the
Always, always aware with situation. Be alert. You can pray to God, have somebody
you can trust and “keep moving forward”
What makes you a real businessperson or a stupid
Speculative business Real Business
Wealth = Money Wealth = Well Being
Illusionary wealth, magic. (life can achieve through
Intrinsic wealth (artistic life, spiritual, intelligence,
The assets continue to increase value, the appearance of
excessive (over valued asset, handsome performance)
Long-term economic contribution to human and nature /
The rich getting richer, the poor getting poorer
Keeping mutual maintain. (Reduce dependence on
money.) Giving priority values.
"Do not work for money, make money work for you."
Working today for this day.
The wealth gained from hard work, innovation,
Wall Street traditions No illusions, Work hard, live frugally, enjoying his time.
"Work now, enjoy old age, and reserving for future
Sources: Kasali, R. (2009) “Keluar dari krisis: Membangun Kekuatan Baru Melalui Core Believe dan Tata Nilai.” Depok:
Inaugural speech profesor UI
Quite contrary with general
assumption about business plan,
there are success stories in
entrepreneurship coming up from
“just do it”-attitude with no initial
The point in this part is:
Understand your market. Be clear
with your objectives.
Most of the times, business plans are
only fancy texts and numbers on
papers. It’s all come back to you.
“Make it happen.”
The importance of business plan
(because sooner or later you will need it anyway)
Business plan created to be the path for new or existing business to gain
Business plan also a document required by lenders or investors, if you
need external funding.
The main reason to write a business plan is for guidance to run business
Business plan =
5 W 1 H How many? Is it unique?
What’s the benefit? Outcome
Vision Mission Goal
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