TL5 Digital tým 1 Matouš Hutník Marieta Kajabová

1. 1.
SUMMARY
A
local
partnership
is
brought
to
Shu9erstock
by
Isifa.
This
means
Czech
creaBve
professionals
using
the
Shuterstock’s
pool
of
content
will
now
receive
the
full
support
in
their
language
provided
by
Isifa.
This
benefit
will
be
communicated
through
the
social
media
networks
to
a9ract
the
relevant
target
group.
Our
audience
will
then
be
led
to
a
website
to
subscribe
for
the
email
newsle9er
provided
by
Isifa.
The
e-­‐mail
newsle9er
subscripBon
is
to
be
rewarded.
SUMMARY
PICTURE
INTEGRATED
SOCIAL
MEDIA
CAMPAIGN
SUMMARY
(Max
150
words)
YL2015_cyber_team
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1

2. 2.
WRITTEN
SUBMISSION
OF
THE
CAMPAIGN
We`ve
decided
to
explain
the
key
message
–
„work
with
photos,
videos
and
sounds
from
all
over
the
world
witch
Czech
support“
–
at
the
social
plaYorms
which
are
of
a
highly
affinity
to
our
target
group,
allow
precise
targeBng
and
where
the
organic
content
allows
us
to
demonstrate
the
key
benefit
in
a
clear,
self-­‐explanatory
way.
On
these
three
networks
we
will
give
Czech
users
the
support
in
Czech,
when
they
consume
global
content
-­‐
literally.
In
the
next
step
we
lead
our
target
group
onto
a
simple
microsite.
The
advantages
he
or
she
gaines
from
the
cooperaBon
between
Shu9erstock
and
Isifa
are
introduced
here.
In
the
second
step
we
turn
the
visitors
into
newsle9er
subscribers
for
a
small
reward
(for
example
discount).
On
LinkedIn
we
create
and
build
a
community
of
professionals
for
further
communicaBon.
WHAT
IS
YOUR
SOLUTION?
(Max
150
words)
We
are
going
to
use
paid
formats
of
ads
on
YouTube,
SpoBfy
and
LinkedIn.
These
ads
explain
the
key
benefit
of
the
support
of
Shu9erstock
users
by
ISIFA
in
an
extreme
-­‐
literal
way.
Czech
translaBons
of
iconic
music
videos
on
YouTube
and
recordings
of
translated
world-­‐wide
music
on
SpoBfy
lead
users
to
a
microsite.
Sponsored
posts
on
LinkedIn
show
the
benefit
through
visuals
in
a
way
similiar
to
the
previous
channels
and
lead
to
the
microsite.
We
will
also
promote
group
that
has
ambiBon
to
be
the
base
of
a
community
of
relevant
professionals.
These
users
can
use
real
Isifa
support
or
advices
in
the
field
of
law
and
other
issues
directly
in
the
created
group.
HOW
DOES
IT
WORK?
(Max
150
words)
There
are
no
borders
on
the
Internet,
nor
in
the
sphere
of
creaBve
content.
Our
target
group
works
online
in
a
creaBve
and
highly
globalised
environment.
They
are
highly
experienced
and
educated
in
the
field
of
social
media.
It
is
not
easy
to
reach
them
as
this
group
is
fragmented
across
the
Internet.
In
our
concept
we
follow
the
key
message:
Local
support
for
Shu9erstock
users
is
now
available
–
Photos,
videos
and
sounds
from
all
over
the
world
at
Shu9erstock
are
now
available
with
Czech
support
by
Isifa.
CREATIVE
INSIGHT
(Max
150
words)
YL2015_cyber_team
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3. 3.
THE
USE
OF
3
SOCIAL
MEDIA
PLATFORMS
YouTube
LinkedIn
SpoJfy
YL2015_cyber_team
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Pre-­‐rolls
using
the
translated
cover
versions
of
music
hits.
Leading
to
microsite.
Audio
ads
using
the
literally
translated
cover
versions
of
music
hits.
Leading
to
microsite.
Promoted
updates
explaining
the
key
benefit
through
visuals
communicaBng
“Czech
support”
in
foreign
context.
Leading
to
microsite.
CreaBon
and
promoBon
of
a
group
of
profesionals.

4. 4.
THE
USE
OF
YOUTUBE
YL2015_cyber_team
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• Paid
pre-­‐roll
ads.
• Czech
translated
and
all
vocal
cover
versions
of
well-­‐known
music
hits.
• To
audience
relevant
to
our
message
–
according
to
their
socio-­‐demography
and
interests.
• Message
“Work
with
videos,
sounds
and
pictures
from
all
over
the
world
by
Shu9erstock
with
Czech
support
by
Isifa.
www.nameofmicrosite.cz.”
• Click
on
the
video
leads
viewer
to
the
microsite.

5. 5.
THE
USE
OF
SPOTIFY
YL2015_cyber_team
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• Audio
spots
–
all
vocal
and
literally
translated
well-­‐known
music
hits
• Playlist
targeBng
–
to
listeners
of
playlists
that
are
connected
to
work
and
creaBve
acBviBes.
• Message
“Work
with
sounds,
movies
and
pictures
from
all
over
the
world
by
Shu9erstock
with
Czech
support
by
Isifa.
www.nameofmicrosite.cz.”
is
played.

6. 6.
THE
USE
OF
LINKEDIN
• PromoBng
our
campaign
visuals
that
communicate
key
message:
“Work
with
pictures,
videos
and
sounds
from
all
over
the
world
by
Shu9erstock
with
Czech
support
by
Isifa.
www.nameofmicrosite.cz.”
• Promoted
posts
leading
to
microsite
to
users
according
to
age
and
profession.
• CreaBon
and
promoBon
of
a
group
that
connects
relevant
profesionals
all
over
Czech
republic.
• These
users
can
use
real
user
support
or
advises
in
the
field
of
law
and
other
issues
directly
in
the
created
group.
YL2015_cyber_team
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18
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7. YL2015_cyber_team
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18
7