Yl17 media 11_proximity

1. INSIGHT
of target audience: public
and sponsors too
When we get in touch with things,
which are not visible and which we
cannot point at, it could be difficult
to identify, express, describe and
talk about them.
Therefore, it is hard to fight them
anyway.

2. IDEA We want to materialize and
personificate Spiritual Emergency.

3. REASON
WHY
KNOWLEDGE: It is much easier to know, describe,
talk about and solve something, when it is
tangible. When we know, how it looks like. What
we can „point at“.
SPONSORSHIP: It is better to support fighting
against something visible.
VISUALISATION/MASCOT

4. IDEA
MESSAGE
„Let me introduce myself...“

5. STRATEGY
t
Build awareness
Introduction/
attention:
Facebook profile
Seminars
Engagement
Activation
Facebook profile, sharing
Messenger BOT
Social events partnership
Seminars, workshops
Gathering support
Expansion
Non-traditional media
formats
PR activities
Sharing of stories
Social events
organization

6. STRATEGY
Facebook social platform:
High reach among target audience with relatively low
cost. Linking element through social media:
#alreadyknowher
Social events focused primary on physical health:
First step for getting money in short time, potential for
long term partnership/sponsorhip
Seminars a workshops
Ongoing

7. IDEA
IN USE
Introduction
Spiritual Emergency
introduces itself in
understandable and
„user-friendly“ way,
describing its symtoms.

8. IDEA
IN USE
Activation
Spiritual
Emergency
engages people
in events, sharing
their posts,
chatting with
„her“.

9. IDEA
IN USE
Expansion
Spiritual
Emergency built
the basic
awareness, so she
extends the
marketing
activities.
It is easy to see herpes on your
lips, because it‘s visible, isn´t
it? I‘m not visible.
Learn more about me on
www.diabasis.cz