YL18 media 08_mc_cann

1. Insight The closest subject for advertisers are their agencies

2. Idea Motivate creative agencies to interact more with their clients, built a relationship and grow with them

3. Explanation With strong partners (agencies) advertisers will be more confident, take higher risks and accept extraordinary ideas

4. Target group Officials in brand communication

5. Strategy Spreading #BuiltLoyalty message through agencies

6. Online Webpage E-book Offline Brochure Workshop for agencies

7. Workshop for agencies Speeches Interactive activities Statistics reports

8. Weekly meetings Agencies arrange periodic meetings and they bring influential people to clients

9. Building the relationship AGENCY CLIENT CLIENT CUSTOMER $ $

10. Success of the campaign Advertising becomes a strategic driving force in a business for advertisers

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