YL18 media 21_mindshare
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Young Lions Czech Republic 2018 Media category - Team 21
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YL18 media 21_mindshare
- 1. Let's bring marketing back to people TEAM 21
- 2. „Distribution of fear“ CONTEXT Marketing PR Agency Media Agency CEO Sales Finance Creative Agency 79% Source: Česká marketingová společnost 2018
- 3. VISION „Let's have guts to change it“ Media Agency PR Agency Creative Agency Marketing CEO Sales Finance
- 4. „Turn perspective upside down and ask the people.“ CREATIVE IDEA
- 5. EXECUTION „Let's raise together public interest in advertising.“ ! i
- 6. „Join us and make it happen.“ EXECUTION KPI for 2018: 200 000 supporters
- 7. CREATIVE CONCEPT „Show the worst examples…“ #chcemelepsireklamu #chcemelepsireklamu
- 8. MEDIA STRATEGY „and convince publishers that creative and high- quality ads are prestigious and profitable effort.“ Expected launch – June 2018 Expected budget – 200 000 CZK
- 9. OUTCOMES „The change will come“ BUZZ
- 10. RATIONALE „And the best thing is that winner is everyone.“