1.
Bringing light into life

2.
Let the numbers talk
W E D I D O U R H O M E W O R K
of human resource executives
agree that contributing to a
nonprofit can improve an
employees leadership
skills.
92% 96%
of volunteers reported
the action enriched their sense
of purpose in life.
2,2%
The share of volunteers on
employment is 2,2 % in
Czech Republic.
Volunteers are as healthy as
5 years younger non-volunteers.
Volunteerism improves health by
strengthening the body, improving
mood, and lessening stress
in all participants.
5
One out of 4 people say they
don’t volunteer because no
one asked them to.
4
Individuals between the ages
of 35 and 54 are the most likely to
volunteer their time according
to The Bureau of Labor
Statistics.
35–54
S H A R E J O Y , L I F E A N D L I G H T

3.
Where is the problem, Houston?
O H W O W, V O L U N T E E R I N G S O U N D S AM AZ I N G !
S O . . . W H Y D O N ' T I D O I T ?
I don't have
that much
time.
I am not
time-flexible.
There are
many steps
to undertake.
Nobody
asked me to.
I have my
own job.
I don't know my
options - where,
how to
volunteer.
I feel
uneasy about
heartbreaking
stories.
I have my
issues.
S H A R E J O Y , L I F E A N D L I G H T

4.
Where are you, good fairy?
W H O I S O U R TAR G E T G R O U P
Looking for
perfect
person...
Who has time, opportunity,
is searching for new life purpose,
is time flexible, has desire to help
and is financially secured .
...or
creating one?
What if we, as Preciosa, can create
an environment, where everyone can be
a good fairy? We create a brand-new TG by
reducing barriers and creating
a supportive internal
programme Crystal Hearts.
S H A R E J O Y , L I F E A N D L I G H T

5.
Internal Strategy
C H AN G E F R O M T H E I N S I D E O U T | U N L O C K I N G P O T E N T I AL
ELIMINATE
BARRIERS
CREATE PERSONAL
EXPERIENCE
ENGAGE
EMPLOYEES
EVALUATE
EFFECT
CHALLENGE
BRANDS
CREATE RIGHT
ENVIRONMENT
INCENTIVES
AND SUPPORT
POSITIVE IMPACT
ON ALL
INSPIRE OTHERS
TO
CREATE CHANGE
KEY MOTIVATION
TO VOLUNTEER
INTERNALVOLUNTEER
PROGRAMME
DAY OF
CRYSTAL HEARTS
CASE STUDY
& RESULTS
OTHER COMPANIES
JOINING INITIATIVE
EMPLOYEES'
REGULAR VISITS
S H A R E J O Y , L I F E A N D L I G H T

6.
Crystal hearts
I N T E R N AL V O L U N T E E R P R O G R AM M E
We are Lightkeepers. Crystal is at the
heart of everything we do. It brings spark
and light and changes optics how we see
the world. We bring light into life.
First impressions last. An Open Door Day gives employees a
chance to see that kids from orphanages are happy kids living
their lives the best way they can. To create a connection with
them. And for kids to see the glass foundry and fascinating
process of glass-making.
Crystal heart – a symbol of kindness and connection. A small
gift to every participant of the regular once-in-a-year gathering
Fairies x Preciosa. A reminder that you have someone who
cares about you.
On regular basis. We understand the benefits of week-to-week
visits. PCL gives us a chance to shorten our workday (paid
leave) and enables us to give kids the ultimate gift – pure
attention.
S H A R E J O Y , L I F E A N D L I G H T

7.
Crystal hearts
I N T E R N AL V O L U N T E E R P R O G R AM M E
We are Lightkeepers. Crystal is at the
heart of everything we do. It brings spark
and light and changes optics how we see
the world. We bring light into life.
With colleagues, we come up with different games and
activities for kids. We meet and talk outside regular
working duties. We communicate and build the team.
Coordination between Preciosa Lighting and Good
Fairies
to make the process as natural as possible. Organization
and communication within Preciosa. Website to quickly
sign up
for particular days.
Come and play– do not worry about anything, just come
and give your time to the kids. Enjoy sharing joy. Rest is
on Preciosa and Fairies.
S H A R E J O Y , L I F E A N D L I G H T

8.
Why we want to do it?
Together and only together, we grow. Volunteering is a two-way street.
No giver and taker. Volunteering is beneficial for both sides. So let's make a employee benefit
from it and show we have the heart of the crystal.
S H AR E J O Y, L I F E AN D L I G H T
Volunteer
PURPOSE
OF PROJECT
SUPPORT
Company Kids
Satisfied
employees, more
effective
communication,
coherence,
strengthening of
company values,
strengthening of
interpersonal
relations
Purpose,
good feeling,
friendship,
improved physical and
mental health
S H A R E J O Y , L I F E A N D L I G H T

9.
External Strategy
T H AT ' S J U S T A T R I G G E R O F A B E AU T I F U L
C U LT U R E S H I F T
SYSTEMATIC PROGRAMME
CRYSTAL HEARTS
CASE STUDY
& MEDIA COVERAGE
1/3
SNOWBALL EFFECT
PRECIOSA GROUP
AND OTHERS
REDEFINING VOLUNTEERING EXPERIENCE AND ATTITUDE.
2/3 3/3
S H A R E J O Y , L I F E A N D L I G H T

10.
Summary
W E C R E AT E S U S TAI N AB L E C H AN G E F R O M I N S I D E O U T
CREATE
INTERNAL POLICY
AND PROGRAMME
CRYSTAL HEARTS
ELIMINATE
BARRIERS FOR
VOLUNTEERING
ENGAGE
EMPLOYEES
ENRICHMENT
OF COMPANY
CULTURE
CASE STUDY
AND INSPIRATION
FOR OTHER
BRANDS
SNOWBALL
EFFECT
S H A R E J O Y , L I F E A N D L I G H T
Relationships are what matters the most in life. We want to give people tools, recourses ,
and opportunities to share joy, life and light with kids from orphanages. Creating systematic
change is beneficial for each side.