8 000
2 Mio.

To find at least 30 regular
volunteers by the end of
Sep 2022
Raise awareness of the topic
Be the role model

CURRENT SITUATION
2
days
3000
employees
600
volunteers

EMPATHY
GENEROSITY
BIG HEART

TIME BANK

Company conference
Orphanage visit
Are you willing to give:
A HUG
A DAY OFF
Questionnaire
APRIL MAY JUNE

Creative idea Strategy Target audience
To find at least 30 regular volunteers by the end of Sep 2022
„Voluntary donation of spare
employee vacation days to
colleagues who want to help
directly and more frequently.“
„Creating the Prazdroj Time bank
& running a successful internal
engaging campaign.“
„ANYBODY with a sense of
empathy, generosity and a big
heart who is ready to help
others.“