saving
the
future

It’s easy to identify kids’ physical
needs and issues: hunger,
tiredness, cold and etc.
However, children's emotional and
mental conditions are not so
obvious

Insufficient prestige
Social stigma
Low salary
Lack of knowledge
Social condemnation of
the problem
Lack of specialists
Downplaying the importance

180 child psychiatrists
150 000 children in age 12-19 years experienced psychological problems in
2022
8 000 called the crisis hotline Linka bezpečí
896 kids ended up in hospital in 2021 due to the attempted sucide
On avarage 60 suicide attempts
are succesfull every year
Source: MML-TGI, H2/2022, Linka bezpečí, ÚZIS

INSIGHT: we can’t work with these problems
separately – we need to solve them at the same time
It’s a f@cking
serious
problem!
Child psychiatrists
are new heroes
SPREAD AWARENESS
HIGHLIGHT THE MEANING

Jana (27)
invented the
wind
turbine that
helps
generate
60% more
energy
Honza (37)
saved
another
life after
heart
surgery
This could
have
happened
BUT…
This could
have
happened
BUT…

• EVERY YEAR 60 KIDS TAKE THEIR OWN
LIVES
• THERE WASN‘T ENOUGH CHILD
PSYCHIATRISTS TO HELP THEM
• BUT YOU CAN CHANGE IT
#SaveTheFuture
#BecomePsychiatristToday
• EVERY YEAR 60 KIDS TAKE THEIR OWN
LIVES
• THERE WASN‘T ENOUGH CHILD
PSYCHIATRISTS TO HELP THEM
• BUT YOU CAN CHANGE IT
#SaveTheFuture
#SpeakAboutThat

Shift the narrative via mass media
Integration in podcasts about
psychology and well-being:
• Balance
• Psychologický podcast
• Moje terapie
• Zdravé zprávy
Integration into one of the most
famous TV shows as a story plot,
creating organic content that
highlights the issue of mental
health among children and
teenagers
Extra media coverage
High reach in general public
Covering adult TA
#challenge on social media
Cooperation with influencers on TikTok,
Instagram a Facebook: parents,
sportsmens
Cooperation with celebreties that survived
suicide (Igor Bareš, Mahulena Bočanová,
Jana Švandová, Marek Vašut)
Social buzz
Organic promotion
Covering younger TA
Connecting with public with
high affinity towards the topic
Spark proffessional discussion

Build up the narrative by
connecting to „Hero Events“ –
student festivals, hockey plays
& other sport events
Expose students to the field:
create the bridge between
faculties of medicine and
psychiatric Clinics
Offer support - scholarships
for students granted from
corporate CSR funds and
brand partners
Attract new talents and help them succeede

Summary
MEDIA
SoMe
Podcast
cooperation
TV show
integration
• Child psychologist = hero
• Wipe out the stigma
RISKS
High level of
children’s suicide
PROBLEM
• Lack of specialists
• Importance
incomprehension
IDEA
ADDITIONAL SUPPORT
• “Hero events”
• Experience
• Scholarship
INSIGHT
Synergy = problem solving
RISKS
PROBLEM
#SaveTheFuture