TEAM 25

47%
180 Child psychiatrists in Czechia
Of which are over 65 years old
8+ Months of average waiting time
Data Gathered

Being HAPPY is not
always our choice
Medical treatement is often inevitable.

Charity Foundation
Dům Ronalda
McDonalda
Ronald McDonald is a friend of all
children. He supports families with
children suffering by serious long-term
diseases thanks to his connection in Dům
Ronalda McDonalda.
Charity Foundation
Kapka Naděje
Established by Vendula Pizingerová
(Svobodová) after her loss of child. She
decided to help ill children by raising
money for better equipment to
hospitals.
Collaboration

The Happy Meal is associated only with happy.
But sometimes you can't choose to be happy.
Getting an UnHappy Meal is not your choice.

Key Points:
Being Happy is not always our
choice
October is the world mental
health awareness month
Czech Republic has a shortage of
child psychiatrists. The demand
grows rapidly while the supply is
falling significantly
Scannable QR code to learn more

This OCTOBER.
UN World Mental
Health Month

2,1 M
Based on 2021 sales, assuimg 60% of revenue coming
from menus at an average price of 160 czk, the total
number of monthly UnHappy Meal boxes can reach:
# Of Boxes
Estimate:

Insight/Message
The Problem
Summary
Why UnHappy Meal?
Learning more
Better problem perception
The Czech Republic is facing an
upcoming crisis of child psychiatrist
defficiency. The numbers speak loud
and clear. Taking action is needed.
Being happy is not always our choice.
In some instances, medical help is
inevitable.
A fun medium which can be achieved
only by swapping packages.
Large PR potential and social media
potential for reach - even for people
that don´t eat fastfood regularly
By raising awareness about the issue,
we will spike curiosity, get people to
learn more about the problem.
Understanding the problem will make it
easier to solve. Not only med students will
become more aware of the situation.
Employers, government, pharmaceutical
companies, etc. will be more likely to help.
TEAM 25