Boosting Engagement Rate

•Download as PPTX, PDF•

0 likes•302 views

The document discusses strategies for engaging communities and building a base of true fans. It defines the different types of participants from followers to co-creators. It also addresses challenges in measuring online communities, noting that a large percentage of social media users and accounts may be fake. The document proposes using visibility, social opportunities, and altruism as motivators to engage more people in participation and co-creation. It provides the example of how Idea Cellular provides visibility to users.

Technology Business

Promoting the Engagement
P6 Framework
Social Business Strategies

Community Building: Is it a
number game?
P6 Framework

1000 True Fans
A 1000 True
Fans-
Kevin says that if
an artist has
about 1000 true
fans, “people who
are willing to
spend one day’s
salary a year for
the artist”, it is
success
P6 Framework

Kevin’s fans
There were
over 5 million
people who
had Kevin in
their cricles on
Google Plus!
But True Fans?
P6 Framework

Ciphers
36% of the followers turned out to be
“ciphers”- meaning, they abandoned their
account
P6 Framework

Outsourcing
When you outsource your
handshake!
P6 Framework

Overkill
“Nearly 50% of social network users could be
fake or empty user accounts” Why?
P6 Framework

Pet profiles!
“Nearly 10% of Facebook Accounts are
owned by pets, spammers.
P6 Framework

How many is
1000 for you? It
took Sense
Worldwide 10
years to build a
community base
of 2000 people!
Numbers
P6 Framework

Tribe
“Most organizations
spend their time
marketing to the
crowd. Smart
organizations
assemble the tribe”
P6 Framework

Types of Participants
Followers Evangelists Disciples Co-creators
They know what
you do
They know and
also let others
know what
you do
They add value
to what you do
They do what
you do on your
behalf
P6 Framework

Life Edited - Idea Contest
Motivating more people to take part in
the Life Edited project
P6 Framework

Motivators
The V.I.S.A Power
P6 Framework

Visibility is the primary motivator
P6 Framework

Know/comment what your friends are reading,
eating, shopping, liking, sharing, what not?
P6 Framework

How Idea Cellular
provides “visibility”
P6 Framework

Socialising opportunities
Idea Frames
P6 Framework

Opportunities to exhibit altruism
Citizen Journalist
P6 Framework

P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
Like: www.facebook.com/younomy
Follow: @younomy
Newsletter: www.tinyletter.com/younomy

Viewers also liked

How to Conceive and Launch Social Co-creation Projects

Younomy

Deus te escolheu

Fer Nanda

Designing Your Social Platform

Younomy

Social Business Saturday

Younomy

Social Media/Business Team

Younomy

The Social Funnel

Younomy

Customer Identities: What They Mean for Social Engagement?

Younomy

Why social media is a problem broadcast medium

Younomy

Viewers also liked (8)

How to Conceive and Launch Social Co-creation Projects

Deus te escolheu

Designing Your Social Platform

Social Business Saturday

Social Media/Business Team

The Social Funnel

Customer Identities: What They Mean for Social Engagement?

Why social media is a problem broadcast medium

Similar to Boosting Engagement Rate

Online Fundraising Workshop - Belmopan 2016

GlobalGiving

Where do you start with a social media strategy? The answer to this question might appear obvious: you’d probably say that you begin by creating your profile on Facebook, on Google+, on Twitter, and other channels; but the truth is that before you even enter the first line of your bio or upload the first profile photo, you have to spend some time contemplating your identity. You shouldn’t even go near the profile-building pages of those social media channels until you’ve developed a vision of who you are and found your online “voice”. We’ve developed a great tool to help our clients do this: Seven Archetypes for Social Media Engagement. These seven brand personalities make use of different strengths to engage audiences, and as you read through you’ll probably begin to feel some familiarity with one or more of them.

7 Archtypes for Social Media Engagement

Bryan Merica

Social Media Guide for Churches

Cynthia Oliver

Social Media Strategies to Engage Older Audiences #SocialSeniors

Carve

How well is your nonprofit telling its story? Social media marketing is one of the best ways for nonprofits to engage their members, tell their story, cultivate their donors and engage members, yet research shows that so many are not making this platform a priority. Why? After working as a nonprofit CEO and development for over 25 years I can tell you social media should, in fact must, become a priority. It's where your members are engaging in significant conversations every day. Social media is no longer a fad, its a fundamental shift in how we communicate.

Social Media Marketing Strategies for Nonprofits

Cynthia Oliver

Online fundraising workshop Lilongwe 2016

GlobalGiving

Lusaka Online Fundraising workshop 2016

GlobalGiving

GlobalGiving Online Fundraising Workshop, 2016

GlobalGiving

If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels. In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space. Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers. Takeaways: - The characteristics of successful fundraisers involving social media - The digital literacy skills necessary to make wise choices about investment in social media - An introduction to the latest tools charities are experimenting with this to raise money this year

Claire Kerr - Oops! You Raised Awareness Without Raising Money (Whatcha gonna...

CanadaHelps / MyCharityConnects

The Future is Social: What's Your Strategy?

Kim Pittaway

Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.

Bringing the Audience - Integrated Marketing Communications 101 and Beyond

West Muse

Southeast Asia - GlobalGiving Online Fundraising workshop 2016

GlobalGiving

Facebook For Business

TwoCents Group

Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.

The New Rules of Marketing: Paid, Owned and Earned

Good Grains

Rob wellman navagating social media tsunami - social5 - prsa

prsanpd

Nov 29, 2013 stevie presentation on pr tips and tricks

Stevie Vu

Social Media 101: Beyond the Hype

Epiphanies, Inc.

Harare - Online Fundraising Workshop 2016

GlobalGiving

As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old. We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube) We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting. Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!

Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...

RotaryValpo

This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).

The Media Consortium 2014 Conference: Revenue Panel

Lisa Skube

Similar to Boosting Engagement Rate (20)

Online Fundraising Workshop - Belmopan 2016

7 Archtypes for Social Media Engagement

Social Media Guide for Churches

Social Media Strategies to Engage Older Audiences #SocialSeniors

Social Media Marketing Strategies for Nonprofits

Online fundraising workshop Lilongwe 2016

Lusaka Online Fundraising workshop 2016

GlobalGiving Online Fundraising Workshop, 2016

Claire Kerr - Oops! You Raised Awareness Without Raising Money (Whatcha gonna...

The Future is Social: What's Your Strategy?

Bringing the Audience - Integrated Marketing Communications 101 and Beyond

Southeast Asia - GlobalGiving Online Fundraising workshop 2016

Facebook For Business

The New Rules of Marketing: Paid, Owned and Earned

Rob wellman navagating social media tsunami - social5 - prsa

Nov 29, 2013 stevie presentation on pr tips and tricks

Social Media 101: Beyond the Hype

Harare - Online Fundraising Workshop 2016

Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...

The Media Consortium 2014 Conference: Revenue Panel

Recently uploaded

Screen flow is a powerful automation tool that is commonly designed for internal and external users. However, what about the guest users? We will dive into various methods of launching screen flows and understand how to make them publicly accessible, extending their usability to a broader audience. The presentation will also cover the implementation of security layers and highlight best practices for a smooth and protected user experience. Discover the potential of screen flows beyond conventional use and learn how to leverage them effectively.

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade

CzechDreamin

Discover the top Symfony development companies that excel in creating robust and scalable web applications. Our latest blog highlights the best firms specializing in Symfony, known for their expertise in delivering high-performance solutions. Whether you’re looking to start a new project or enhance an existing one, these companies offer the skills and experience needed to bring your vision to life. Read more to find your perfect Symfony development partner.

Top 10 Symfony Development Companies 2024

TopCSSGallery

Speed Wins: From Kafka to APIs in Minutes

confluent

PLAI - Acceleration Program for Generative A.I. Startups

Stefano

Automation is transforming industries by streamlining operations and reducing costs. However, the success of automated systems hinges not only on their functionality but also on the user experience (UX). This talk, "The UX of Automated Processes," delves into the intricate relationship between automation and UX, providing a comprehensive guide to designing intuitive and effective automated systems. Key Topics Covered: 1. Introduction to Automated UX: * Understanding the importance of UX in automated systems * Real-world example: Robotic beer dispensers at a music festival 2. Step-by-Step Process for Enhancing Automated UX: * Step 0: Identifying main workflows and happy paths * Step 1: Conducting contextual inquiries to understand current user practices and edge cases * Step 2: Prioritizing issues and solutions through collaborative ideation sessions * Step 3: Prototyping and usability testing for both software and hardware 3. Prototyping and Testing: * Methods for simulating automated processes * Importance of user feedback in refining automated systems 4. Designing for Support Users: * Crafting the experience for support personnel who manage edge cases * Ensuring effective communication and issue prioritization for support users

The UX of Automation by AJ King, Senior UX Researcher, Ocado

UXDXConf

WebAssembly is Key to Better LLM Performance

Samy Fodil

Already know how to write a basic SOQL query? Great! But what about an *aggregate* SOQL query? You know, the kind that uses aggregate functions like COUNT & MAX along with GROUP BY and HAVING clauses? No? Well, get ready to learn how to slice & dice your org’s data right inside your own dev console. From finding duplicate records to prototyping summary & matrix reports, learn the ins and outs of aggregate queries during this fast-paced but admin-friendly session on advanced SOQL concepts.

SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...

CzechDreamin

This talk offers actionable insights at an executive level for enhancing productivity and refining your portfolio management approach to propel your organization to greater heights. Key Points Covered: 1. Experience Transformation: - The core challenge remains consistent across organizations: converting budget into user-centric designs. - Strategies for deploying design resources effectively in both startups and large enterprises. 2. Strategic Frameworks: - Introduction to the "Ziggurat of Impact" model, detailing layers from basic system interactions to comprehensive customer experiences. - Practical insights on creating frameworks that scale with organizational complexity. 3. Organizational Impact: - Real-world examples of navigating design in large settings, focusing on the synthesis of consumer products and customer experiences. - Emphasis on the importance of designing systems that directly influence customer interactions. 4. Design Execution: - Detailed walkthrough of organizational layers affecting design execution, from touchpoints and customer activities to shared capabilities. - How to ensure design influences both the micro and macro aspects of customer interactions. 5. Measurement and Adaptation: - Techniques for measuring the impact of design decisions and adapting strategies based on data-driven insights. - The critical role of continuous improvement and feedback in refining customer experiences.

Structuring Teams and Portfolios for Success

UXDXConf

Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf

FIDO Alliance

Where to Learn More About FDO _ Richard at FIDO Alliance.pdf

FIDO Alliance

What's New in Teams Calling, Meetings and Devices April 2024

Stephanie Beckett

IoT Analytics Company Presentation May 2024

IoTAnalytics

This presentation focuses on the challenges and strategies of connecting problem definitions within product development. Key Points Covered: - Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions. - Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences. - Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes. - An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies. - Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development. - Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.

Connecting the Dots in Product Design at KAYAK

UXDXConf

This talk focuses on the practical aspects of integrating various telephony systems with Salesforce, drawing on examples from implementations in the Czech scene. It aims to inform attendees about the spectrum of telephony solutions available, from small to large scale, and their compatibility with Salesforce. The presentation will highlight key considerations for selecting a telephony provider that integrates smoothly with Salesforce, including important questions to support the decision-making process. It will also discuss methods for integrating existing telephony systems with Salesforce, aimed at companies contemplating or in the process of adopting this CRM platform. The discussion is designed to provide a straightforward overview of the steps and considerations involved in telephony and Salesforce integration, with an emphasis on functionality, compatibility, and the practical experiences of Czech companies.

Integrating Telephony Systems with Salesforce: Insights and Considerations, B...

CzechDreamin

ScyllaDB has the potential to deliver impressive performance and scalability. The better you understand how it works, the more you can squeeze out of it. But before you squeeze, make sure you know what to monitor! Watch our experienced Postgres developer work through monitoring and performance strategies that help him understand what mistakes he’s made moving to NoSQL. And learn with him as our database performance expert offers friendly guidance on how to use monitoring and performance tuning to get his sample Rust application on the right track. This webinar focuses on using monitoring and performance tuning to discover and correct mistakes that commonly occur when developers move from SQL to NoSQL. For example: - Common issues getting up and running with the monitoring stack - Using the CQL optimizations dashboard - Common issues causing high latency in a node - Common issues causing replica imbalance - What a healthy system looks like in terms of memory - Key metrics to keep an eye on This isn’t “Death-by-Powerpoint.” We’ll walk through problems encountered while migrating a real application from Postgres to ScyllaDB – and try to fix them live as well.

Optimizing NoSQL Performance Through Observability

ScyllaDB

ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...

FIDO Alliance

Intro in Product Management - Коротко про професію продакт менеджера

Mark Opanasiuk

I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors. Why this matters: The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions. Highlights: ▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain ▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing ▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond ▪ Future of Work: How automation will redefine jobs and economic structures by 2040 With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Peter Udo Diehl

Explore the core of Salesforce success in 'Salesforce Adoption – Metrics, Methods, and Motivation.' We will discuss essential metrics, effective methods to drive adoption, and the driving force behind user engagement and explore strategies for onboarding, training, and continuous support that empower users to navigate the platform seamlessly. By leveraging these tools, you can effectively measure adoption against your company’s goals and create an environment where users not only adopt Salesforce but actively contribute to its ongoing success.

Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom

CzechDreamin

When you think of a highly secure meeting environment, do you instantly think 'Microsoft Teams'!? Or do you think about some unknown application, troublesome UI and daunting login process...? If you think the latter - let's change that! In this session Femke will show you how using Teams Premium features can create secure, but also good looking meetings! PRETTY. Make sure your company's brand is represented before, during and after the meeting with Customization policies in place. SECURE. Lets utilize Meeting templates and Sensitivity Labels to protect your meeting and data to prevent sensitive information from being leaked. After this session, you will have a clear understanding of the capabilities of Teams Premium features and how to set up the perfect meeting that suits your organizational requirements!

ECS 2024 Teams Premium - Pretty Secure

Femke de Vroome

Recently uploaded (20)

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade

Top 10 Symfony Development Companies 2024

Speed Wins: From Kafka to APIs in Minutes

PLAI - Acceleration Program for Generative A.I. Startups

The UX of Automation by AJ King, Senior UX Researcher, Ocado

WebAssembly is Key to Better LLM Performance

SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...

Structuring Teams and Portfolios for Success

Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf

Where to Learn More About FDO _ Richard at FIDO Alliance.pdf

What's New in Teams Calling, Meetings and Devices April 2024

IoT Analytics Company Presentation May 2024

Connecting the Dots in Product Design at KAYAK

Integrating Telephony Systems with Salesforce: Insights and Considerations, B...

Optimizing NoSQL Performance Through Observability

ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...

Intro in Product Management - Коротко про професію продакт менеджера

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom

ECS 2024 Teams Premium - Pretty Secure

Boosting Engagement Rate

1. Promoting the Engagement P6 Framework Social Business Strategies

2. Community Building: Is it a number game? P6 Framework

3. 1000 True Fans A 1000 True Fans- Kevin says that if an artist has about 1000 true fans, “people who are willing to spend one day’s salary a year for the artist”, it is success P6 Framework

4. Kevin’s fans There were over 5 million people who had Kevin in their cricles on Google Plus! But True Fans? P6 Framework

5. Ciphers 36% of the followers turned out to be “ciphers”- meaning, they abandoned their account P6 Framework

6. Outsourcing When you outsource your handshake! P6 Framework

7. Overkill “Nearly 50% of social network users could be fake or empty user accounts” Why? P6 Framework

8. Pet profiles! “Nearly 10% of Facebook Accounts are owned by pets, spammers. P6 Framework

9. P6 Framework

10. How many is 1000 for you? It took Sense Worldwide 10 years to build a community base of 2000 people! Numbers P6 Framework

11. Tribe “Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe” P6 Framework

12. Types of Participants Followers Evangelists Disciples Co-creators They know what you do They know and also let others know what you do They add value to what you do They do what you do on your behalf P6 Framework

13. Life Edited - Idea Contest Motivating more people to take part in the Life Edited project P6 Framework

14. Prize award P6 Framework

15. Followers P6 Framework

16. Evangelists P6 Framework

17. Disciples P6 Framework

18. Co-creators P6 Framework

19. Motivators The V.I.S.A Power P6 Framework

20. Visibility is the primary motivator P6 Framework

21. Know/comment what your friends are reading, eating, shopping, liking, sharing, what not? P6 Framework

22. What an Idea Sirji! P6 Framework

23. How Idea Cellular provides “visibility” P6 Framework

24. Socialising opportunities Idea Frames P6 Framework

25. Opportunities to exhibit altruism Citizen Journalist P6 Framework

26. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

Boosting Engagement Rate

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to Boosting Engagement Rate

Similar to Boosting Engagement Rate (20)

More from Younomy

More from Younomy (20)

Recently uploaded

Recently uploaded (20)

Boosting Engagement Rate