SlideShare a Scribd company logo
1 of 27
Promotion




 Date: 23-06-2012
 Chennai




                    Consulting Services
“Most organizations
spend their time
marketing to the crowd.
Smart organizations
assemble the tribe”
       •   Seth Godin
Is it a number game?




Consulting Services
A 1000 True Fans




             Consulting Services
Over five million…but true fans?
Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
•   36% Ciphers: They are not home
“Nearly 50% of social network users could be fake or empty user
accounts” When?
When you outsource your handshake!
How many is 1000 for you?
Sense Worldwide
10 years
2000 members




               Consulting Services
VISA
Motivators




             Consulting Services
VISA Power
Visibility
Incentive
Socializing Opportunities
Altruism




                    Consulting Services
Mobile Industry
Factsheet




            Consulting Services
Visibility




             Consulting Services
Incentive
Cash, Discount,
Premium information




                 Consulting Services
Socializing




                   Idea Frames features interesting photographs shared by its fans and followers,
                   who “can grab your day of fame by uploading interesting photographs”




              Consulting Services
Altruism




           Idea’s Citizen Journalists project promotes video content posted by general
           public on serious civic, social issues




           Consulting Services
Four Types of Participants


                 They know and
                 also let others
They know what   know what         They add value to   They do what you
you do           you do            what you do         do on your behalf


 Followers       Evangelists        Disciples          Co-creators
•   Life Edited Contest
To build 420 sq ft Apartment
•   Launched Idea contest
•   Followers: follow the news
•   Evangelists: promote the project by liking, retweeting
•  Disciples: Value add, rate ideas
•   And Jovoto says that there were close to 70,000 votes
•   Co-creators: Submitters of Ideas
        •  300 submissions
,




Worksheet
Participation
Opportunities and
Motivators




For more help, write to
sankar@younomy.com




                      Consulting Services

More Related Content

Viewers also liked

10 Housing Markets That May Collapse This Year
10 Housing Markets That May Collapse This Year10 Housing Markets That May Collapse This Year
10 Housing Markets That May Collapse This YearTommy Toy
 
Nuevos eventos3
Nuevos eventos3Nuevos eventos3
Nuevos eventos3To Whisper
 
Social Media/Business Team
Social Media/Business TeamSocial Media/Business Team
Social Media/Business TeamYounomy
 
The Ultimate Social Business Process
The Ultimate Social Business ProcessThe Ultimate Social Business Process
The Ultimate Social Business ProcessYounomy
 
How to Conceive and Launch Social Co-creation Projects
How to Conceive and Launch Social Co-creation ProjectsHow to Conceive and Launch Social Co-creation Projects
How to Conceive and Launch Social Co-creation ProjectsYounomy
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business DashboardYounomy
 
Overview of Younomy's Social Business Workshop
Overview of Younomy's Social Business Workshop Overview of Younomy's Social Business Workshop
Overview of Younomy's Social Business Workshop Younomy
 
Who to Engage with?
Who to Engage with?Who to Engage with?
Who to Engage with?Younomy
 
You are what you post
You are what you postYou are what you post
You are what you postYounomy
 
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne Małopolski Instytut Kultury
 

Viewers also liked (11)

10 Housing Markets That May Collapse This Year
10 Housing Markets That May Collapse This Year10 Housing Markets That May Collapse This Year
10 Housing Markets That May Collapse This Year
 
Nuevos eventos3
Nuevos eventos3Nuevos eventos3
Nuevos eventos3
 
Ram
RamRam
Ram
 
Social Media/Business Team
Social Media/Business TeamSocial Media/Business Team
Social Media/Business Team
 
The Ultimate Social Business Process
The Ultimate Social Business ProcessThe Ultimate Social Business Process
The Ultimate Social Business Process
 
How to Conceive and Launch Social Co-creation Projects
How to Conceive and Launch Social Co-creation ProjectsHow to Conceive and Launch Social Co-creation Projects
How to Conceive and Launch Social Co-creation Projects
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business Dashboard
 
Overview of Younomy's Social Business Workshop
Overview of Younomy's Social Business Workshop Overview of Younomy's Social Business Workshop
Overview of Younomy's Social Business Workshop
 
Who to Engage with?
Who to Engage with?Who to Engage with?
Who to Engage with?
 
You are what you post
You are what you postYou are what you post
You are what you post
 
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne
XIII Małopolskie Dni Dziedzictwa Kulturowego (2011). Sprawozdanie merytoryczne
 

Similar to Promoting Co-creation/Crowd Sourcing Projects

World Editors Forum 11: Session Community, Jim Brady
World Editors Forum 11: Session Community,  Jim BradyWorld Editors Forum 11: Session Community,  Jim Brady
World Editors Forum 11: Session Community, Jim BradyWAN-IFRA
 
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social MediaAndrea Vahl
 
Be a Public Image Representative in your Club
Be a Public Image Representative in your ClubBe a Public Image Representative in your Club
Be a Public Image Representative in your ClubRotary International
 
A Peek At What You Missed[1]
A Peek At What You Missed[1]A Peek At What You Missed[1]
A Peek At What You Missed[1]Vanessa_Augustus
 
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...CanadaHelps / MyCharityConnects
 
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...CanadaHelps / MyCharityConnects
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...CanadaHelps / MyCharityConnects
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...CanadaHelps / MyCharityConnects
 
Tips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyTips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyDomenick Casuccio
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
 
Social Media Brian Johnson Program, 07.14.10
Social Media Brian Johnson Program, 07.14.10Social Media Brian Johnson Program, 07.14.10
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
 
Social media for DCLG digital champions
Social media for DCLG digital championsSocial media for DCLG digital champions
Social media for DCLG digital championsAlexis Bailey
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentationGlobalGiving
 

Similar to Promoting Co-creation/Crowd Sourcing Projects (20)

World Editors Forum 11: Session Community, Jim Brady
World Editors Forum 11: Session Community,  Jim BradyWorld Editors Forum 11: Session Community,  Jim Brady
World Editors Forum 11: Session Community, Jim Brady
 
Social Media 101 For Nonprofits
Social Media 101 For NonprofitsSocial Media 101 For Nonprofits
Social Media 101 For Nonprofits
 
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
 
Be a Public Image Representative in your Club
Be a Public Image Representative in your ClubBe a Public Image Representative in your Club
Be a Public Image Representative in your Club
 
Social media
Social mediaSocial media
Social media
 
People of action campaign presentation
People of action campaign presentationPeople of action campaign presentation
People of action campaign presentation
 
A Peek At What You Missed[1]
A Peek At What You Missed[1]A Peek At What You Missed[1]
A Peek At What You Missed[1]
 
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
 
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving Circles
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
 
Tips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyTips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing Strategy
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
Campfire Convention
Campfire ConventionCampfire Convention
Campfire Convention
 
Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012
 
Social Media Brian Johnson Program, 07.14.10
Social Media Brian Johnson Program, 07.14.10Social Media Brian Johnson Program, 07.14.10
Social Media Brian Johnson Program, 07.14.10
 
Social media for DCLG digital champions
Social media for DCLG digital championsSocial media for DCLG digital champions
Social media for DCLG digital champions
 
Sustainable Market Network
Sustainable Market NetworkSustainable Market Network
Sustainable Market Network
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentation
 

More from Younomy

How Not to Kill a Medical Press Release
How Not to Kill a Medical Press ReleaseHow Not to Kill a Medical Press Release
How Not to Kill a Medical Press ReleaseYounomy
 
The Content Bucket Challenge
The Content Bucket ChallengeThe Content Bucket Challenge
The Content Bucket ChallengeYounomy
 
Innovating for the Future
Innovating for the FutureInnovating for the Future
Innovating for the FutureYounomy
 
Social Media Checklist
Social Media ChecklistSocial Media Checklist
Social Media ChecklistYounomy
 
Psychology Behind Social Networking
Psychology Behind Social NetworkingPsychology Behind Social Networking
Psychology Behind Social NetworkingYounomy
 
Humannovation and Marketing in the Social Age
Humannovation and Marketing in the Social AgeHumannovation and Marketing in the Social Age
Humannovation and Marketing in the Social AgeYounomy
 
Just Right Design: for Innovation with Systems Thinking
Just Right Design: for Innovation with Systems ThinkingJust Right Design: for Innovation with Systems Thinking
Just Right Design: for Innovation with Systems ThinkingYounomy
 
Management 2.0
Management 2.0Management 2.0
Management 2.0Younomy
 
Pitch Fest - The Next Facebook
Pitch Fest - The Next FacebookPitch Fest - The Next Facebook
Pitch Fest - The Next FacebookYounomy
 
Theme address - World Cocreation Day 2014
Theme address - World Cocreation Day 2014Theme address - World Cocreation Day 2014
Theme address - World Cocreation Day 2014Younomy
 
Pitch Fest - The Next Facebook
Pitch Fest - The Next FacebookPitch Fest - The Next Facebook
Pitch Fest - The Next FacebookYounomy
 
The Social Funnel
The Social FunnelThe Social Funnel
The Social FunnelYounomy
 
Engagement Marketing
Engagement MarketingEngagement Marketing
Engagement MarketingYounomy
 
Customer Identities: What They Mean for Social Engagement?
Customer Identities: What They Mean for Social Engagement?Customer Identities: What They Mean for Social Engagement?
Customer Identities: What They Mean for Social Engagement?Younomy
 
Value Matrix and Value Co-creation
Value Matrix and Value Co-creationValue Matrix and Value Co-creation
Value Matrix and Value Co-creationYounomy
 
Theme address-world cocreation day 2013
Theme address-world cocreation day 2013Theme address-world cocreation day 2013
Theme address-world cocreation day 2013Younomy
 
Creating Business Value Using Social Media
Creating Business Value Using Social MediaCreating Business Value Using Social Media
Creating Business Value Using Social MediaYounomy
 
Designing Your Social Platform
Designing Your Social PlatformDesigning Your Social Platform
Designing Your Social PlatformYounomy
 
Boosting Engagement Rate
Boosting Engagement RateBoosting Engagement Rate
Boosting Engagement RateYounomy
 

More from Younomy (20)

How Not to Kill a Medical Press Release
How Not to Kill a Medical Press ReleaseHow Not to Kill a Medical Press Release
How Not to Kill a Medical Press Release
 
The Content Bucket Challenge
The Content Bucket ChallengeThe Content Bucket Challenge
The Content Bucket Challenge
 
Innovating for the Future
Innovating for the FutureInnovating for the Future
Innovating for the Future
 
Social Media Checklist
Social Media ChecklistSocial Media Checklist
Social Media Checklist
 
Psychology Behind Social Networking
Psychology Behind Social NetworkingPsychology Behind Social Networking
Psychology Behind Social Networking
 
Humannovation and Marketing in the Social Age
Humannovation and Marketing in the Social AgeHumannovation and Marketing in the Social Age
Humannovation and Marketing in the Social Age
 
Just Right Design: for Innovation with Systems Thinking
Just Right Design: for Innovation with Systems ThinkingJust Right Design: for Innovation with Systems Thinking
Just Right Design: for Innovation with Systems Thinking
 
Management 2.0
Management 2.0Management 2.0
Management 2.0
 
Pitch Fest - The Next Facebook
Pitch Fest - The Next FacebookPitch Fest - The Next Facebook
Pitch Fest - The Next Facebook
 
Theme address - World Cocreation Day 2014
Theme address - World Cocreation Day 2014Theme address - World Cocreation Day 2014
Theme address - World Cocreation Day 2014
 
Pitch Fest - The Next Facebook
Pitch Fest - The Next FacebookPitch Fest - The Next Facebook
Pitch Fest - The Next Facebook
 
The Social Funnel
The Social FunnelThe Social Funnel
The Social Funnel
 
N=1
N=1N=1
N=1
 
Engagement Marketing
Engagement MarketingEngagement Marketing
Engagement Marketing
 
Customer Identities: What They Mean for Social Engagement?
Customer Identities: What They Mean for Social Engagement?Customer Identities: What They Mean for Social Engagement?
Customer Identities: What They Mean for Social Engagement?
 
Value Matrix and Value Co-creation
Value Matrix and Value Co-creationValue Matrix and Value Co-creation
Value Matrix and Value Co-creation
 
Theme address-world cocreation day 2013
Theme address-world cocreation day 2013Theme address-world cocreation day 2013
Theme address-world cocreation day 2013
 
Creating Business Value Using Social Media
Creating Business Value Using Social MediaCreating Business Value Using Social Media
Creating Business Value Using Social Media
 
Designing Your Social Platform
Designing Your Social PlatformDesigning Your Social Platform
Designing Your Social Platform
 
Boosting Engagement Rate
Boosting Engagement RateBoosting Engagement Rate
Boosting Engagement Rate
 

Recently uploaded

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 

Recently uploaded (20)

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 

Promoting Co-creation/Crowd Sourcing Projects

Editor's Notes

  1. There is a need for you to focus on building a community with critical base of participants/followers. True fans, as described by Kevin Kelly, former editor, Wired, are those who are willing to spend at least their one-day salary a year on your products or services. Again, there could be many more ways to define who the true fans are.
  2. Creating true fans is really tough!
  3. Kevin Kelly, former editor, Wired, has over 5 million fans, but how many of them are true fans?
  4. Here is how he tried to find the answer…
  5. His study revealed that over 36% of 5 million Google Plus friends are not active. They had created a profile but that’s it. They are not home.
  6. 1000 true fans is just an indicator. You may need only 100 true fans or 1,00,000 true fans, depending on who you are.
  7. It took over ten years for Sense Worldwide, a co-creation consulting firm, to build a 2000 member network of by-invitation based community of co-creators
  8. Table illustratingFacebook fans of India’s leading mobile phone companies.
  9. There are four levels of participants – based on their level of commitment to the project. The category is constant, but the participants do not belong to one category or other for ever. Someone can be a follower today, but can become an evangelist, tomorrow.
  10. Case example: Life Edited contest of Graham Hill
  11. Graham Hill’s contest brief …the incentives of his project
  12. There are followers
  13. Those who retweet, like the project are evangelists
  14. Those who offer comments on the submitted ideas…they are disciples
  15. And those who submit ideas are co-creators.