The presentation of Ashley Vinson, Head of Brand Strategy at Twitter, on Social Affairs 2014: the eWeek kick-off, November 3rd in The Harbour Club, Amsterdam.

1. CRASH THE PARTY
#SocialAffairs2014
ASHLEY VINSON
@ASHLEYBOHUNK
HEAD OF BRAND STRATEGY|BENELUX

2. Our world has changed

3. Mobile
is the new normal

4. Cameron Power
@cap0w
Wtf is wrong with this dude? What is he
looking at? The world?
pic.twitter.com/ITpCF5Y5QW

7. Advertising works best
when it’s great content

9. #=essential

10. Twitter creates
a bridge

11. Pulse of
your planet
Things that
interest you

13. 500 million
Tweets composed everyday

14. So how do you
get into the
Twitter Party?

15. RELEVANCY

16. BUT HOW CAN
A BRAND BE
RELEVANT?

17. IMAGINE
YOU WANT
TO ATTEND
A PARTY
Jij Twitter
Vandaag Nu!
Twitter
RT

20. But you aren’t invited…
This is
your
brand >
And
< this

21. Crash th e party!

22. How do I crash
the party?
How do I know
what to say???
Um.

23. Know what people like (cats, for example)
@Tw@iTttweirtAtedrsAUdKs | Confififidential 23
@TwitterAdsUK | Confidential

24. INFORMATION HELP ENTERTAINMENT

25. HELP

26. ENTERTAINMENT

27. @Tw@iTttweirtAtedrsAUdKs | Confififidential 27
@TwitterAdsUK | Confidential
Be real.

28. #responsiveness

29. #personalization

30. #humor

31. #thoughtfulness

32. Show up at the right time

35. Slide title
Subtitle
Body copy
Animal Day

36. #Bendgate

37. Early Morning
@TwitterAd@sT w | it CteornAfiddse n t|ia l Confidential
@twitteradsuk | Confidential
Highlighting

38. Slide title
Subtitle
Body copy
Halloween

39. How To Crash the (Social) Party
(this is also good dating advice)
Be Relevant:
• @TwitterAd@sT w | it CteornAfiddse n t|ia l Confidential
@twitteradsuk | Confidential
Highlighting Know what people like
• Be real
• Show up at the right time

40. #DankJeWel
FOLLOW MY PARTY
@ASHLEYBOHUNK