3. Which universities (excl. Oxbridge) have a great reputation
Q. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UK
universities can you think of that have a great reputation?
Base: Youth omnibus – All respondents (1,000)
4. Reputation in the eyes of students
Q. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?
Base: Student omnibus – All mentions (2,732)
6. Attributes that feature in these universities’ brands
Stimulating and
Elite inspiring
High graduate Global outlook
employability
Strong heritage European outlook
Great student
Business-focused
experience
Innovative Accessible
7. % who didn’t know ANYTHING about the uni’s brand positioning
Modern university
Old university
Q. Which, if any, of the following characteristics do you think apply to [University x]?
Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)