SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
Key  Facts  –  Tv,  it’s  so  over  ?  
  

Hugues  Rey  
CEO  Havas  Belgium	
12  Novembre  2013
 Hugues rey version 12112013 def
So  over  ?  Not  at  all  !	
•  TV is more than ever a strong and powerful media in its ‘traditional’ way.
(the most important and major consumption patern)
•  Digital & Connected TV, Portablity of Content, Social TV will empower its
role in a “Fire Starter” of consumer engagement.
•  Communications opportunities in a new content form, thinner & smarter
targeting, interactivity & sharing will grow in the near future
TV  AUDIENCE  EVOLUTION  IN  BELGIUM	
Daily  average  viewing  time  (min.)  4+  Guests	
231

240
221

220
200
180

206
193

199

199

190
197

176
183

160

180

170
162

140

161

Total TV South

149

150

Total TV North
TSU South

120

TSU North

100
1997

Source: CIM TV Sud – LD – All Day

2002

2007

2012
TV  AUDIENCE  EVOLUTION  IN  BELGIUM	
Daily  reach  (%)  4+  Guests	
80
78

77

76
74
72

76
73
72
70
72

74
71

73

76
73
72

70

70

68

68

Total TV South

66

67

Total TV North

70

64

TSU South

62

TSU North

60
1997

Source: CIM TV Sud – LD – All Day

2002

2007

2012
‘Traditional’  TV:  More  Time  –  (A  very  liNle  less)  Reach  
(Source:  CIM  Audimétrie  3/2005  vs  3/2013)  	

Daily Reach %
85%

35+
2005

80%
Men
2005
2:52:48

3:21:36

75%
70%
3:50:24

SG 1-4
2005

65%
SG 1-4
2012

60%
55%

15-34
2005
15-34
2012

50%
45%

Women
2005

35+
2012
Women
2012

4:19:12
Men
2012

4:48:00

5:16:48
TIME  SHIFTED  VIEWING  IN  BELGIUM	
TSV  %  4+  Guests	
100%

3,6

4,4

90%

5,1

5,9

TSV

80%

Live

70%
60%
50%

96,4

95,6

94,9

94,1

2012

Jan-Oct. 2013

2012

Jan-Oct. 2013

40%
30%
20%
10%
0%

South
Source: CIM TV Sud – LD – All Day

North
AD  MARKET  SHARE	
Market  Share  (%)  Belgium  South	
100%

10%

9%

9%

10%

9%

10%

10%

Outdoor

70% 41%

40%

39%

37%

35%

33%

32%

Press

50% 2%

5%

5%

Internet

3%

4%

6%

3%

40% 14%

15%

14%

14%

15%

16%

17%

Radio

1%

1%

1%

1%

1%

1%

1%

Cinema

33%

33%

33%

34%

36%

34%

34%

TV

2007

2008

2009

2010

2011

2012

90%
80%

60%

30%
20%
10%

0%
2006

Source: MediaXim
AD  MARKET  SHARE	
Market  Share  (%)  Belgium  North	
100%

7%

7%

7%

7%

6%

7%

8%

Outdoor

41%

38%

37%

36%

35%

32%

32%

Press

3%

4%

4%

5%

5%

5%

50% 2%
10%
40% 1%

11%
1%

10%
1%

9%
1%

9%
1%

10%
1%

10%
1%

Internet
Radio
Cinema

41%

42%

42%

44%

44%

44%

TV

2007

2008

2009

2010

2011

2012

90%
80%
70%
60%

30%
20% 40%
10%
0%
2006

Source: MediaXim
TOP  AUDIENCES	
Belgium  South	
Programme

Channel

Date

Rating

Market Share

1

Le journal de 19h

RTL TVI

03/01/12

915.800

50,3

2

Edition Spéciale

RTL TVI

30/01/12

897.600

46,8

3

Football : Spain vs Italy

La Une

01/07/12

836.900

45,4

4

Football : Germany vs Italy

La Une

28/06/12

808.400

46,8

5

Pirette - Les Gens d’en Bas sont déjà Belges

RTL TVI

30/09/12

805.800

43,4

6

Pirette - Les Gens d’en Bas

RTL TVI

11/03/12

759.800

37,6

7

Belgium’s Got Talent

RTL TVI

19/11/12

759.100

37,6

8

Football : Belgium vs Croatia

Club RTL

11/09/12

753.100

39,9

9

Football : Portugal vs Spain

La Une

27/06/12

747.000

47,2

10

Les orages de la vie

RTL TVI

04/11/12

744.700

39,5

Source: CIM TV – 4+ Guests
TOP  AUDIENCES	
Belgium  North	
Programme

Channel

Date

Rating

Market Share

1

De Pappenheimers

Een

05/02/12

2.055.600

66,6

2

Witse

Een

12/02/12

2.004.700

64,5

3

Tomtesterom

Een

19/02/12

1.741.000

57,9

4

Geert Hoste kookt

Een

01/01/12

1.585.900

60,8

5

Salamander

Een

30/12/12

1.538.600

48,4

6

Quiz me quick

Een

09/12/12

1.535.600

47,9

7

Cycling : Koksijde

Canvas

29/01/12

1.512.300

76,8

8

Twee tot de zesde macht

Een

21/10/12

1.463.400

49,3

9

God en klein pierke – Piet Huysentruyt

Een

02/01/12

1.419.300

43,4

10

Thuis

Een

28/12/12

1.404.100

49,9

Source: CIM TV – 4+ Guests
Challenging  the  “new  normal”  …
60%  of  the  Belgian  owned  a  ‘Digital  TV’    

(Source:  Multiscreen  &  Mobile  Survey  (MMS)  –  Havas  Media  Belgium  12/2012)  	

Despite the penetration of
the new devices, alternative
consumption of linear TV is
mainly watch from a
‘traditional TV set’.
But, opportunities of ‘media
meshing’ are multiplied by
the abundance of devices
Belgium  is  in  the  top  ‘Tablet  European  League’
Live  TV  on  other  less  than  1%  of  the  Volume  in  2012	

Cette étude a été réalisée par GfK Audimetrie, en collaboration avec Significant GfK qui était responsable du terrain – une
enquête en ligne de 10.665 répondants de 18 ans et plus, entre le 1 et le 10 octobre 2012.
TV  
Empowered  by  
Social  Media  
&    
Second  Screen  

(Match  Study  9/9  –  22/9/2013    
by  Havas  Media  &  Tevizz)
Next  Steps  &  Challenges	
•  TV Audience Measurement Evolution
–  Other Screen Audience
–  Other Screen Campaign (Traditional Metrics)

•  Social TV & Second Screen
–  New Metrics

•  CIM TV Challenge
www.huguesrey.com
Merci – Thank you !

www.facebook.com/havasmediabelgium
18

Contenu connexe

Plus de Hugues Rey

UMA Day 31 08 23 PDF.pdf
UMA Day 31 08 23 PDF.pdfUMA Day 31 08 23 PDF.pdf
UMA Day 31 08 23 PDF.pdfHugues Rey
 
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptx
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxPub & Clip 9 6 2023 - Hugues Rey - VKRS .pptx
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
 
Meaningful Media Experience and communities - HR - 28 2 2023.pdf
Meaningful Media Experience and communities - HR - 28 2 2023.pdfMeaningful Media Experience and communities - HR - 28 2 2023.pdf
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
 
14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdf14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdfHugues Rey
 
22 3 2022 - AI & Marketing - Commpass - Hugues Rey
22 3 2022 - AI & Marketing - Commpass - Hugues Rey 22 3 2022 - AI & Marketing - Commpass - Hugues Rey
22 3 2022 - AI & Marketing - Commpass - Hugues Rey Hugues Rey
 
5 5 2022 - AI & Marketing - FULL - reviewed 2 5 5.pptx
5 5 2022 - AI & Marketing -  FULL - reviewed 2 5 5.pptx5 5 2022 - AI & Marketing -  FULL - reviewed 2 5 5.pptx
5 5 2022 - AI & Marketing - FULL - reviewed 2 5 5.pptxHugues Rey
 
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
 
Interview Hugues Rey dans MM 12/2021
Interview Hugues Rey dans MM 12/2021 Interview Hugues Rey dans MM 12/2021
Interview Hugues Rey dans MM 12/2021 Hugues Rey
 
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
 
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...Hugues Rey
 
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB
 meaningful brands meaningful companies -  9122020 - Hugues Rey - SBS - ULB  meaningful brands meaningful companies -  9122020 - Hugues Rey - SBS - ULB
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
 
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...Hugues Rey
 
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Hugues Rey
 
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Hugues Rey
 
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Hugues Rey
 
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Hugues Rey
 
Havas Village Brussels covid19 (Week 5): living in the new normal
Havas Village Brussels covid19 (Week 5): living in the new normalHavas Village Brussels covid19 (Week 5): living in the new normal
Havas Village Brussels covid19 (Week 5): living in the new normalHugues Rey
 
Havas village Brussels covid19 (Week 4): living in the new normal
Havas village Brussels covid19 (Week 4): living in the new normalHavas village Brussels covid19 (Week 4): living in the new normal
Havas village Brussels covid19 (Week 4): living in the new normalHugues Rey
 
Havas village living in the new normal week 3 covid19_ 2020040
Havas village living in the new normal week 3 covid19_ 2020040Havas village living in the new normal week 3 covid19_ 2020040
Havas village living in the new normal week 3 covid19_ 2020040Hugues Rey
 
Belgian Audience analysis during covid19 - TV / Digital + Communication Opp...
Belgian  Audience analysis during covid19 -  TV / Digital + Communication Opp...Belgian  Audience analysis during covid19 -  TV / Digital + Communication Opp...
Belgian Audience analysis during covid19 - TV / Digital + Communication Opp...Hugues Rey
 

Plus de Hugues Rey (20)

UMA Day 31 08 23 PDF.pdf
UMA Day 31 08 23 PDF.pdfUMA Day 31 08 23 PDF.pdf
UMA Day 31 08 23 PDF.pdf
 
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptx
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxPub & Clip 9 6 2023 - Hugues Rey - VKRS .pptx
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptx
 
Meaningful Media Experience and communities - HR - 28 2 2023.pdf
Meaningful Media Experience and communities - HR - 28 2 2023.pdfMeaningful Media Experience and communities - HR - 28 2 2023.pdf
Meaningful Media Experience and communities - HR - 28 2 2023.pdf
 
14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdf14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdf
 
22 3 2022 - AI & Marketing - Commpass - Hugues Rey
22 3 2022 - AI & Marketing - Commpass - Hugues Rey 22 3 2022 - AI & Marketing - Commpass - Hugues Rey
22 3 2022 - AI & Marketing - Commpass - Hugues Rey
 
5 5 2022 - AI & Marketing - FULL - reviewed 2 5 5.pptx
5 5 2022 - AI & Marketing -  FULL - reviewed 2 5 5.pptx5 5 2022 - AI & Marketing -  FULL - reviewed 2 5 5.pptx
5 5 2022 - AI & Marketing - FULL - reviewed 2 5 5.pptx
 
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...
 
Interview Hugues Rey dans MM 12/2021
Interview Hugues Rey dans MM 12/2021 Interview Hugues Rey dans MM 12/2021
Interview Hugues Rey dans MM 12/2021
 
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
 
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
 
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB
 meaningful brands meaningful companies -  9122020 - Hugues Rey - SBS - ULB  meaningful brands meaningful companies -  9122020 - Hugues Rey - SBS - ULB
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB
 
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...
Meaningful marketing and covid19 - Solvay Brussels School of Economics Alumni...
 
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
 
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
 
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
Belgian Consumer Sentiment during Covid-19 Crisis - H commerce Havas Village ...
 
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...
 
Havas Village Brussels covid19 (Week 5): living in the new normal
Havas Village Brussels covid19 (Week 5): living in the new normalHavas Village Brussels covid19 (Week 5): living in the new normal
Havas Village Brussels covid19 (Week 5): living in the new normal
 
Havas village Brussels covid19 (Week 4): living in the new normal
Havas village Brussels covid19 (Week 4): living in the new normalHavas village Brussels covid19 (Week 4): living in the new normal
Havas village Brussels covid19 (Week 4): living in the new normal
 
Havas village living in the new normal week 3 covid19_ 2020040
Havas village living in the new normal week 3 covid19_ 2020040Havas village living in the new normal week 3 covid19_ 2020040
Havas village living in the new normal week 3 covid19_ 2020040
 
Belgian Audience analysis during covid19 - TV / Digital + Communication Opp...
Belgian  Audience analysis during covid19 -  TV / Digital + Communication Opp...Belgian  Audience analysis during covid19 -  TV / Digital + Communication Opp...
Belgian Audience analysis during covid19 - TV / Digital + Communication Opp...
 

Dernier

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 

Dernier (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

Hugues rey version 12112013 def

  • 1. Key  Facts  –  Tv,  it’s  so  over  ?     Hugues  Rey   CEO  Havas  Belgium 12  Novembre  2013
  • 3. So  over  ?  Not  at  all  ! •  TV is more than ever a strong and powerful media in its ‘traditional’ way. (the most important and major consumption patern) •  Digital & Connected TV, Portablity of Content, Social TV will empower its role in a “Fire Starter” of consumer engagement. •  Communications opportunities in a new content form, thinner & smarter targeting, interactivity & sharing will grow in the near future
  • 4. TV  AUDIENCE  EVOLUTION  IN  BELGIUM Daily  average  viewing  time  (min.)  4+  Guests 231 240 221 220 200 180 206 193 199 199 190 197 176 183 160 180 170 162 140 161 Total TV South 149 150 Total TV North TSU South 120 TSU North 100 1997 Source: CIM TV Sud – LD – All Day 2002 2007 2012
  • 5. TV  AUDIENCE  EVOLUTION  IN  BELGIUM Daily  reach  (%)  4+  Guests 80 78 77 76 74 72 76 73 72 70 72 74 71 73 76 73 72 70 70 68 68 Total TV South 66 67 Total TV North 70 64 TSU South 62 TSU North 60 1997 Source: CIM TV Sud – LD – All Day 2002 2007 2012
  • 6. ‘Traditional’  TV:  More  Time  –  (A  very  liNle  less)  Reach   (Source:  CIM  Audimétrie  3/2005  vs  3/2013)   Daily Reach % 85% 35+ 2005 80% Men 2005 2:52:48 3:21:36 75% 70% 3:50:24 SG 1-4 2005 65% SG 1-4 2012 60% 55% 15-34 2005 15-34 2012 50% 45% Women 2005 35+ 2012 Women 2012 4:19:12 Men 2012 4:48:00 5:16:48
  • 7. TIME  SHIFTED  VIEWING  IN  BELGIUM TSV  %  4+  Guests 100% 3,6 4,4 90% 5,1 5,9 TSV 80% Live 70% 60% 50% 96,4 95,6 94,9 94,1 2012 Jan-Oct. 2013 2012 Jan-Oct. 2013 40% 30% 20% 10% 0% South Source: CIM TV Sud – LD – All Day North
  • 8. AD  MARKET  SHARE Market  Share  (%)  Belgium  South 100% 10% 9% 9% 10% 9% 10% 10% Outdoor 70% 41% 40% 39% 37% 35% 33% 32% Press 50% 2% 5% 5% Internet 3% 4% 6% 3% 40% 14% 15% 14% 14% 15% 16% 17% Radio 1% 1% 1% 1% 1% 1% 1% Cinema 33% 33% 33% 34% 36% 34% 34% TV 2007 2008 2009 2010 2011 2012 90% 80% 60% 30% 20% 10% 0% 2006 Source: MediaXim
  • 9. AD  MARKET  SHARE Market  Share  (%)  Belgium  North 100% 7% 7% 7% 7% 6% 7% 8% Outdoor 41% 38% 37% 36% 35% 32% 32% Press 3% 4% 4% 5% 5% 5% 50% 2% 10% 40% 1% 11% 1% 10% 1% 9% 1% 9% 1% 10% 1% 10% 1% Internet Radio Cinema 41% 42% 42% 44% 44% 44% TV 2007 2008 2009 2010 2011 2012 90% 80% 70% 60% 30% 20% 40% 10% 0% 2006 Source: MediaXim
  • 10. TOP  AUDIENCES Belgium  South Programme Channel Date Rating Market Share 1 Le journal de 19h RTL TVI 03/01/12 915.800 50,3 2 Edition Spéciale RTL TVI 30/01/12 897.600 46,8 3 Football : Spain vs Italy La Une 01/07/12 836.900 45,4 4 Football : Germany vs Italy La Une 28/06/12 808.400 46,8 5 Pirette - Les Gens d’en Bas sont déjà Belges RTL TVI 30/09/12 805.800 43,4 6 Pirette - Les Gens d’en Bas RTL TVI 11/03/12 759.800 37,6 7 Belgium’s Got Talent RTL TVI 19/11/12 759.100 37,6 8 Football : Belgium vs Croatia Club RTL 11/09/12 753.100 39,9 9 Football : Portugal vs Spain La Une 27/06/12 747.000 47,2 10 Les orages de la vie RTL TVI 04/11/12 744.700 39,5 Source: CIM TV – 4+ Guests
  • 11. TOP  AUDIENCES Belgium  North Programme Channel Date Rating Market Share 1 De Pappenheimers Een 05/02/12 2.055.600 66,6 2 Witse Een 12/02/12 2.004.700 64,5 3 Tomtesterom Een 19/02/12 1.741.000 57,9 4 Geert Hoste kookt Een 01/01/12 1.585.900 60,8 5 Salamander Een 30/12/12 1.538.600 48,4 6 Quiz me quick Een 09/12/12 1.535.600 47,9 7 Cycling : Koksijde Canvas 29/01/12 1.512.300 76,8 8 Twee tot de zesde macht Een 21/10/12 1.463.400 49,3 9 God en klein pierke – Piet Huysentruyt Een 02/01/12 1.419.300 43,4 10 Thuis Een 28/12/12 1.404.100 49,9 Source: CIM TV – 4+ Guests
  • 12. Challenging  the  “new  normal”  …
  • 13. 60%  of  the  Belgian  owned  a  ‘Digital  TV’     (Source:  Multiscreen  &  Mobile  Survey  (MMS)  –  Havas  Media  Belgium  12/2012)   Despite the penetration of the new devices, alternative consumption of linear TV is mainly watch from a ‘traditional TV set’. But, opportunities of ‘media meshing’ are multiplied by the abundance of devices
  • 14. Belgium  is  in  the  top  ‘Tablet  European  League’
  • 15. Live  TV  on  other  less  than  1%  of  the  Volume  in  2012 Cette étude a été réalisée par GfK Audimetrie, en collaboration avec Significant GfK qui était responsable du terrain – une enquête en ligne de 10.665 répondants de 18 ans et plus, entre le 1 et le 10 octobre 2012.
  • 16. TV   Empowered  by   Social  Media   &     Second  Screen   (Match  Study  9/9  –  22/9/2013     by  Havas  Media  &  Tevizz)
  • 17. Next  Steps  &  Challenges •  TV Audience Measurement Evolution –  Other Screen Audience –  Other Screen Campaign (Traditional Metrics) •  Social TV & Second Screen –  New Metrics •  CIM TV Challenge
  • 18. www.huguesrey.com Merci – Thank you ! www.facebook.com/havasmediabelgium 18