Marketing
Plan
Social Media - Instagram
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#GRIPMARCH23
Created By:
Yukta Singh
The Sparks Foundation
...Inspiring, Innovating, Integrating

What it does: The Sparks Foundation (India) aids students through a
‘knowledge sharing concept' for equivalent learning opportunities.
Vision: A world of enabled and connected little minds, building a future.
Mission: To inspire students, help them innovate and let them integrate
to build the next generation humankind.
Inspire
Innovate
Integrate
To inspire, motivate and encourage students to learn, create and help
build a better society.
To teach new ways of thinking, to innovate and solve the problems on
their own.
To let the students integrate, and help each other, learn from each
other and do well together.
Values: Resilience, Respect, Excellence, Commitment, People, Quality,
Integrity, Training, Professionalism
About
The Sparks Foundation

Why Social
Media ?
Promoting awareness.
Building a robust community.
Inspiring others to take concrete
actions.
Sharing your impact to attract more
support from distinct audiences.
A good social media profile helps in

Build greater awareness about TSF's mission, values and
goals.
Raise funds from new and existing donors.
Engage existing followers.
Boost our reach by attracting fresh audiences.
Encourage others to take part in TSF's myriad of programs
such as GRIP, Scholarships, and Workshops.
Overall, our objective is to
An
Overview
S
H
O
R
T
BRIE
F

INACTIVE ACCOUNT?
Before going further, we need to understand some
essential points to be considered for a successful
Instagram page.
Things to keep
in mind
Instagram is a highly graphical social network
based on pictures and videos. Aesthetic
visuals of our work can make people more
connected to our projects.
Attractive profile = More public attention!
An inoperative account containing outdated
posts and information will cause more harm to
our cause than any good!
Make ample use of Instagram Tools
Instagram has multifarious tools such as
Q/A, Polls, Stickers etc. which can ensure
more public participation. This is beneficial
for making our profile more interactive.

What is the Plan of
Action?

POSTS:
Increasing the frequency of
the posts
Use the "Scheduled Post"
feature
Scheduling posts will help our organization to be more coordinated.
Preparing a calendar for upcoming workshops and events can be
beneficial for creating a good variety of posts and promoting them
effectively.
A ton of content is shared on Instgram every hour of the day, so if
we want our content to reach properly to our audience, we need to
post new updates frequently. Posting creative and new content 2-3
times a week will keep the audience engaged in our activities.

Use Pinned Posts
Theme-based posts
Our programs include Student Mentorship Program and
Student Scholarship Program. It is vital for the audience to be
aware about the basis of these programs. Creating posts based on
mental-health, educational topics, health and hygiene, inspiration
and motivation will assist in more reach.
Pinning posts on top of our profile grid will help in accentuating
important news or announcements, content that best spotlights our
mission and values, and TSF's programs.
The Graduate Rotational Internship Program (GRIP) can be
circulated among the public more effectively using this feature.

#UseMoreHashtags
Instagram is a hashtag-heavy platform. many users search for
keywords and hashtags to find quality content or the content they are
interested in.
Studies show it's best to keep
hashtags between 5 and 10 per post.
8 hashtags generate the most
engagement. 6-9 can also make
enough reach.
Continuously experiment with hashtags i.e. keeping distinct (but
similar) hashtags on rotation to see how our usage is impacting our
results, can lead to more success of our page.
For instance, for the GRIP Program, following hashtags cane be
useful -
#GRIP2023 #GRIPInternship #TSFGRIP #TheSparksFoundationGRIP
The given hashtags can be rewritten as
#TSFCareerCounselling
#HigherEducationPlan
#CareerCounsellingService
#TowarsABrightFuture

What is best time to post?
According to Sprout,
the best times to post
on Instagram are
weekdays between 10
am to 3 pm.
Posting more videos
can bring out better
results as people are
inclined more towards
visual and creative
content

Quiz Polls
To engage maximum number of
people and check how well is
our reach among them.
Reminders
To remind people about
significant upcoming events
or webinars or sessions.
Q/A Sticker
For important
FAQs/Queries related to
TSF, GRIP, workshops,
and other programs.
storieS:
Stories are an excellent medium to ensure maximum public
participation and make our profile more creative. Instagram
stories have several beneficial tools.

Adding Links
Adding links to the stories
can make the sites
effortlessly accessible for
people.
Weekly polls related to
different topics can make
the instagram page more
engaging and fascinating.

Reels can help in more than ways as
it is one of the most trending features
of Instagram right now.
Interview bytes of people who
have been benefitted by TSF. This
will ensure the credibility of our
programs.
Videos showcasing different
initiatives of TSF.
Animations based on different
topics coveredd in the workshops
organized by TSF.
There are many varieties of reels that
can be posted for great engagement
like-
reelS:

INSTAGRAM ADS:
The most effective of social media
is as an advertising platform.
Instagram Ads can help us
advertise to potential supporters
on Instagram. This gives and extra
option to link users to our site.

Hope this presentation could give an
idea to optimise your Instagram Profile
and invite an immense number of
people to join this wonderful initiative.

Thank you for giving
me this opportunity!