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A sneak peek inside
global trends by @juliabanana
When gaming invades real life
TREND
Not everybody likes games,
but everybody likes playing.”
Kudo Tsunoda, Creative Director Microsoft Kinect
“
One/Games create urgent
optimism.
Two/Games create tight
social groups.
Three/Games create
blissful productivity.
Four/Games create
meaning.
WHY EVERYBODY LIKES GAMES?
Jane MacGonigal,
game designer & TED Talk speaker
FUN
REWARDING
MOTIVATING
SOCIAL
By age 21,
the average
American will
have spent more
than 10,000 hours
playing video
games.
53% of Facebook
users play games
500+ MILLION USERS
50% of Facebook log-ins
are specifically to play
games & 69% of gamers
are women.
GAMES NO LONGER
EXCLUSIVELY
BELONG TO GEEKS
OUR DAILY LIFE HAS BEEN
HACKED AND AMPLIFIED
LEVEL UP YOUR LIFE WITH:
WE ARE ENTERING
THE WORLD OF
GAMIFICATIONS
IT IS MORE THAN JUST
ECO-FRIENDLY DRIVING
WITH FIAT ECO:DRIVE
NIKE+ MAKES
RUNNING FUN
PICK YOUR SIDE &
START PLAYING
GET YOUR GAGA-VILLE AND BING-VILLE
Gamification of life
Be entertaining & rewarding
or you will be ignored.
IMPLICATIONS
1.
2.
Always on digital eco-system
TREND
2 BILLION PEOPLE
ONLINE AND
COUNTING…
One family. One room. Four screens. Four realities.
MERGING TOGETHER
OFFLINES-ONLINES ARE
3 in 5 gay couples meet online
1 in 5 couples meet online
1 in 5 divorces are blamed on
What happens in Vegas stays on…
ONLINE & OFFLINE ARE INFLUENCING EACH OTHER
YOUR VIP TREATMENT
YOUR ‘KLOUT’ DETERMINES
GETTING YOUR OWN
FACEBOOK FRIENDS TATTOO
DOESN’T SOUND THAT CRAZY
It’s a hoax
but...
...OR YOU CAN JUST GET
A SOCIAL MEMORIES BOOK
CHASE AND WIN
YOUR MINI
IN AN A.R. GAME
HEINEKEN STAR PLAYER ALLOWS YOU
TO INTERACT IN REAL TIME WITH
YOUR FAVOURITE TEAM DURING UEFA
CHAMPION’S LEAGUE MATCH
DECODE JAY-Z STORY THROUGH
PHYSICAL AND DIGITAL WORLD
PHYSICAL
FACEBOOK CHECK-IN
FOR COCA-COLA FANS
WE ARE DEVELOPING INTO
AN ‘UBIQUITOUS NETWORK SOCIETY’
Connected tissues across
offline and online life.
How can we mix and influence
the two behaviours?
IMPLICATIONS
1.
2.
Crowd-sourcing your life
TREND
It’s not information overload,
it’s filter failure.” Clay Shirky, writer & consultant“
GOOGLE MIGHT BE
THE BRAIN OF THE
WORLD BUT…
WE ARE EXPERIENCING
INFORMATION OVERLOAD.
People are connected
up to 12 hours a day.
People see more than 34 billion
bits information per day (that’s 2
books per day).
Human absorption rate is
126 bits per second.
And we have limited time for
information intake: 24 hours a day
= 1.441 minutes a day.
PEOPLE ARE
CROWDSOURCING
THEIR LIFE THROUGH
THEIR SOCIAL NETWORKS
My decisions are being made over here.
A sneak peek inside global trend part 1
WELCOME TO #SMARTERWEB
90% of consumers trust peers recommendation & only 14% trust advertisements.
DORITOS ‘CRASH THE SUPERBOWL’
PIONEERED THE POWER OF
CONSUMER-CREATED CONTENT
BY AIRING FAN-MADE
COMMERCIALS
GOOGLE RED BULL STREET ART VIEW
CLAIMS TO BUILD THE WORLD’S LARGEST
STREET ART COLLECTION THROUGH THE
POWER OF COMMUNITY
NIKE TRUE CITY
TO MAKE THE CITY YOURS
INSPIRES & EMPOWERS YOU
LEGO ENABLES YOU TO
DESIGN YOUR OWN
DREAM LEGO SET
Social curation is the organic
default.
Be useful, help people to filter
out the white noise.
Your ‘otaku’ is one of your
biggest asset. Acknowledge
them. Appreciate them.
IMPLICATIONS
1.
2.
3.
Looking to the East
TREND
The marketing world is
global but the consumer is
local and needs to be
engaged & activated
locally.” Paul Bulcke, CEO Nestlé
“
INTRODUCING CHINA,
THE WORLD’S NEW CONSUMERS
Today, China is the world’s second largest economy. By 2050,
it is predicted that China will be approximately twice the size
of the United States in purchasing power parity terms.
457 million internet users.
Chinese spend 70% of their leisure time online.
62% of Chinese internet user are mobile online.
30% of Chinese access social media via their mobile phone.
If Facebook were a
country, it’d be the
world’s 3rd largest
country. Yet Twitter,
Facebook, YouTube
and Google are not
welcomed in China.
THEGREATFIREWALLOF2.0
CAN YOU GUESS THE BRAND’S LOGOS?
A sneak peek inside global trend part 1
PROUD TO BE
‘MADE IN CHINA’山寨
SHAN ZAI
Chinese people are extremely
aspirational and also extremely
ethnocentric.They want to see
an idealised future, and they
view their future as Chinese.
They want to engage with the
world on their terms.” Tom Doctorrof
“
EMMA WATSON & TOM CRUISE
JOINED SINA WEIBO IN ORDER
TO REACH THEIR CHINESE FANS
50,000 followers
within 2 days
UNIQLO LUCKY LINE CONNECTS
CHINA, JAPAN, AND TAIWAN
VW CHINA IS THE GLORIOUS PEOPLE’S CAR
GONG LI, SHU QI, AND JOAN CHEN WILL
WHISK YOU THROUGH THREE CHINA’S
MOST WELL KNOWN CITIES
THROUGH
GONG LI, SHU QI, AND JOAN CHEN WILL
MOST WELL KNOWN CITIES
JOHNIE WALKER TAPS
HAN-HAN TO
REPRESENT CHINA
YOUTH’S DREAM
MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)
Don’t be oblivious to the
narratives of others.
Be prepared to face tough
competition from local brands.
The rise of the East doesn’t
mean the end of the West.
IMPLICATIONS
1.
2.
3.
fin.by @juliabanana

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A sneak peek inside global trend part 1