One of the trend deck that I created this summer for workshop with a global FMCG client. Cleaned it up so it is more public friendly. And now I need to finish the part 2. Topic includes: Life Gamification, Always On Digital System, Crowdsourcing Your Life, Looking to the East.
3. Not everybody likes games,
but everybody likes playing.”
Kudo Tsunoda, Creative Director Microsoft Kinect
“
4. One/Games create urgent
optimism.
Two/Games create tight
social groups.
Three/Games create
blissful productivity.
Four/Games create
meaning.
WHY EVERYBODY LIKES GAMES?
Jane MacGonigal,
game designer & TED Talk speaker
FUN
REWARDING
MOTIVATING
SOCIAL
5. By age 21,
the average
American will
have spent more
than 10,000 hours
playing video
games.
53% of Facebook
users play games
500+ MILLION USERS
50% of Facebook log-ins
are specifically to play
games & 69% of gamers
are women.
GAMES NO LONGER
EXCLUSIVELY
BELONG TO GEEKS
16. One family. One room. Four screens. Four realities.
MERGING TOGETHER
OFFLINES-ONLINES ARE
17. 3 in 5 gay couples meet online
1 in 5 couples meet online
1 in 5 divorces are blamed on
What happens in Vegas stays on…
ONLINE & OFFLINE ARE INFLUENCING EACH OTHER
28. It’s not information overload,
it’s filter failure.” Clay Shirky, writer & consultant“
29. GOOGLE MIGHT BE
THE BRAIN OF THE
WORLD BUT…
WE ARE EXPERIENCING
INFORMATION OVERLOAD.
People are connected
up to 12 hours a day.
People see more than 34 billion
bits information per day (that’s 2
books per day).
Human absorption rate is
126 bits per second.
And we have limited time for
information intake: 24 hours a day
= 1.441 minutes a day.
37. Social curation is the organic
default.
Be useful, help people to filter
out the white noise.
Your ‘otaku’ is one of your
biggest asset. Acknowledge
them. Appreciate them.
IMPLICATIONS
1.
2.
3.
41. Today, China is the world’s second largest economy. By 2050,
it is predicted that China will be approximately twice the size
of the United States in purchasing power parity terms.
42. 457 million internet users.
Chinese spend 70% of their leisure time online.
62% of Chinese internet user are mobile online.
30% of Chinese access social media via their mobile phone.
43. If Facebook were a
country, it’d be the
world’s 3rd largest
country. Yet Twitter,
Facebook, YouTube
and Google are not
welcomed in China.
THEGREATFIREWALLOF2.0
47. Chinese people are extremely
aspirational and also extremely
ethnocentric.They want to see
an idealised future, and they
view their future as Chinese.
They want to engage with the
world on their terms.” Tom Doctorrof
“
48. EMMA WATSON & TOM CRUISE
JOINED SINA WEIBO IN ORDER
TO REACH THEIR CHINESE FANS
50,000 followers
within 2 days
51. GONG LI, SHU QI, AND JOAN CHEN WILL
WHISK YOU THROUGH THREE CHINA’S
MOST WELL KNOWN CITIES
THROUGH
GONG LI, SHU QI, AND JOAN CHEN WILL
MOST WELL KNOWN CITIES
54. Don’t be oblivious to the
narratives of others.
Be prepared to face tough
competition from local brands.
The rise of the East doesn’t
mean the end of the West.
IMPLICATIONS
1.
2.
3.