The Unilever Effective Leadership The How 2012

Dr Yvonne Sum, CSP
Dr Yvonne Sum, CSPKeynote Speaker. Growth Strategist. Hyperdrive Coach. Author. Co-founder Executive Director 5Echo. à Outthinker
the HOW? of leadership
Making a world of difference in challenging times

                Colombo     29 August 2012




  Asia
  Nutrition
  Team
“There’s no learning
 in the comfort zone
   and no comfort in
  the learning zone”
Being                                         Being
Influential                               Intentional

     effective leadership & communications
 Making a world of difference in challenging times




Being                                        Being
Inspirational                            Insightful
being insightful




Present Situation   Desired State
gap analysis




Pathway to Desired State   What stops you?
my leadership challenges 2012




  Key challenges      What’s worked    What needs help
... stretching the comfort zone ....
review key concepts
  Singapore 2011
the What? of leadership




   Standards of Leadership
          Consumer &              Accountability   Building
Growth                 Bias for
           Customer                    &           Talent &
mindset                Action
             Focus                Responsibility    Teams
leadership concepts
    Why
   Should
  Anyone
   Be Led
  By YOU?
What it takes to be an authentic leader
concept #1



            Be an
         authentic
        chameleon
Be YOURSELF more…   “Be Me”

      WITH SKILL
Engage your strengths and
Express your Best   partner to your weaknesses
concept #1



            Be an
         authentic
        chameleon
concept #2
     Effective leadership
      EXCITES people to
          EXCEPTIONAL
         PERFORMANCE
The Golden Circle




     WHY?

     HOW?

    WHAT?
Why do I want to lead?
PassIon
1. What do I lag in?
  2. How can I lead it?
   3. Why do I want to lead it?
     4. What if I do not lead it?
concept #2
     Effective leadership
      EXCITES people to
          EXCEPTIONAL
         PERFORMANCE
concept #3
               authentic leadership is ...



Non-hierarchical               Contextual             Relational
 Position / title does not     Situational sensing
     make a leader              Action consistent    Constant cultivation
                                   across roles       Develop networks
come in early as a partner
LEARNING TO LEAD   ...not late as a judge
learning & leadership styles
What if?   How?    What?     Why?
concept #4
                       the followers’ needs



                                                            Excitement
                       Authenticity                         The need for passion

Community              The need to be real   Significance
The need to build it                         The need for
                                             meaning
review key tools
Singapore 2011
Tool #1


  Making Your…
  Community
  Authenticity
  Significance
  Excitement
Tool #2




            RAPPORT

   pace, pace, pace ....... and lead
Tool #3



               Common Ground
                   Clarify Benefits
              Pace Out Objections

                  Link to Message



          framing
Tool #5


     Excellent

     Develop

     Ideas

     Time Frame
review key tools
application @ work
Tool #4




  stoRy selling   Inspire with full technicolour,

                  soundtrack, emotions......
adding to the tool kit
 application @ work
time management
confrontation




            how to handle
                strong
             personalities
coaching skills
Marshmallow Challenge TED 2010
“Go to the people. Live with them. Learn from them. Love them.
Start    with      what     they    know.     Build     with     what     they    have.
But with the best leaders, when the work is done, the task accomplished, the people will
say "We have done this ourselves".”
                                     Lao Tzu, Chinese Taoist Philosopher, 600 BC-531 BC
Tool #5


     Excellent

     Develop

     Ideas

     Time Frame
START         CONTINUE         STOP

peRsonal leaRning jouRnal   key insights
my next steps   What do I commit to?
Somebody That I Used to Know - Walk off the Earth
yvonne@thehumanenterprise.com.au
http://www.dryvonnesum.com/shopping/index.php?main_page=product_info&cPath=5&products_id=42
           If you sell for a living, you
          manage a sales team, or are
                                                         Here’s what’s inside:
                                                         Paul Sparks. The evolution of professional selling:
                                                                                                                           1


                                                                                                                                                                        EMERGING
                                                         understanding the past to inform our future sales
         responsible for the growth of




                                                                                                                   EMERGING TRENDS IN PROFESSIONAL SELLING
                                                         performance.
          your business and you want                     Michael Schiffner. Building high performance sales
          the best outcomes for your                     teams: going beyond a training mindset to achieve
         sales efforts – this book is for                sustained sales success.
                        you.                             Julia Palmer. Strategic networks: the key to
                                                         sustainable sales success.




                                                                                                                                                                        TRENDS IN
            Some of the world’s leading                  Mo Fox. See before you sell: how changing your
         sales trainers, consultants and                 perception is the key to better sales results.
                                                         Michael Foulds. The sale is the negotiation:
        coaches bring you detailed ideas                 reframing the sales process for better sales and
          on how you can improve your                    stronger customer relationships.
         personal performance, and the                   Malcolm Dawes. Sales leadership or sales
        performance of your sales team.                  management? It does make a difference for high




                                                                                                                                                                     PROFESSIONAL
                                                         performing sales teams.
           Inside this volume you’ll find
                                                         Suzanne Mercier. Are your sales people sales
          12 chapters to ensure you are                  imposters? How to overcome fear to create great
        informed about the latest trends,                sales results.
          research and best practice in                  John Barraclough & Warwick Burgess. Gaining
                                                         the last yard in sales: the value of persuasive
          professional selling and sales                 communication.




                                                                                                                                                                          SELLING
                   management.                           Mark Purbrick. Simply the best: how to attract,
                                                         select and retain high performing salespeople.
            Each chapter is a book in
                                                         Jason White & Giles Rhodes. Rewarding the sales
          itself – with more up-to-date                  force: a taxonomy of sales roles to inform reward
         information on personal selling                 and incentive programs.
        and sales management than any                    Sally-Anne Cotton. The alchemy of 21st century
                                                         selling: transmuting balance, alignment and intent
        single book published in the last
                      decade.
                                                         into golden sales results.                                                                                                            VOLUME 1
                                                         Dr Yvonne Sum. Tribal insights for sales leaders: the
                                                         power of learning partnerships.

        “The best book on modern selling and sales management I’ve seen in years with a great range of
        relevant content. I can’t wait for Volume 2.” – Bob Bentley, 25 year sales veteran, ICT industry.
                                                                                                                 PAUL SPARKS
                                                                                                                                            COMPILED AND EDITED BY


        See inside for details on the 6 DVD companion set which contains over 12 hours of presentations,
        discussions and interviews featuring the authors as they take a deeper and wider look at the
                                                                                                                                                                             The latest innovation,
        chapter topics. This professionally produced DVD set is an invaluable tool for sales training and
                                        development and is also great for using in sales meetings to begin
                                                                                                                                                                          research and best practice
                                        discussion on critical topics in professional selling.                                                                        in selling and sales management
                                                                                                                                                                             Compiled and edited by
                                                                                                                                                                              Paul Sparks
                                      Australia $66.00 RRP Inc GST



14217 EM_Trends Cvr 21mm.indd 1                                                                                                                                                                         9/5/11 12:51:43 PM
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The Unilever Effective Leadership The How 2012

  • 1. the HOW? of leadership Making a world of difference in challenging times Colombo 29 August 2012 Asia Nutrition Team
  • 2. “There’s no learning in the comfort zone and no comfort in the learning zone”
  • 3. Being Being Influential Intentional effective leadership & communications Making a world of difference in challenging times Being Being Inspirational Insightful
  • 5. gap analysis Pathway to Desired State What stops you?
  • 6. my leadership challenges 2012 Key challenges What’s worked What needs help ... stretching the comfort zone ....
  • 7. review key concepts Singapore 2011
  • 8. the What? of leadership Standards of Leadership Consumer & Accountability Building Growth Bias for Customer & Talent & mindset Action Focus Responsibility Teams
  • 9. leadership concepts Why Should Anyone Be Led By YOU? What it takes to be an authentic leader
  • 10. concept #1 Be an authentic chameleon
  • 11. Be YOURSELF more… “Be Me” WITH SKILL
  • 12. Engage your strengths and Express your Best partner to your weaknesses
  • 13. concept #1 Be an authentic chameleon
  • 14. concept #2 Effective leadership EXCITES people to EXCEPTIONAL PERFORMANCE
  • 15. The Golden Circle WHY? HOW? WHAT?
  • 16. Why do I want to lead?
  • 17. PassIon 1. What do I lag in? 2. How can I lead it? 3. Why do I want to lead it? 4. What if I do not lead it?
  • 18. concept #2 Effective leadership EXCITES people to EXCEPTIONAL PERFORMANCE
  • 19. concept #3 authentic leadership is ... Non-hierarchical Contextual Relational Position / title does not Situational sensing make a leader Action consistent Constant cultivation across roles Develop networks
  • 20. come in early as a partner LEARNING TO LEAD ...not late as a judge
  • 21. learning & leadership styles What if? How? What? Why?
  • 22. concept #4 the followers’ needs Excitement Authenticity The need for passion Community The need to be real Significance The need to build it The need for meaning
  • 24. Tool #1 Making Your… Community Authenticity Significance Excitement
  • 25. Tool #2 RAPPORT pace, pace, pace ....... and lead
  • 26. Tool #3 Common Ground Clarify Benefits Pace Out Objections Link to Message framing
  • 27. Tool #5 Excellent Develop Ideas Time Frame
  • 29. Tool #4 stoRy selling Inspire with full technicolour, soundtrack, emotions......
  • 30. adding to the tool kit application @ work
  • 32. confrontation how to handle strong personalities
  • 35. “Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say "We have done this ourselves".” Lao Tzu, Chinese Taoist Philosopher, 600 BC-531 BC
  • 36. Tool #5 Excellent Develop Ideas Time Frame
  • 37. START CONTINUE STOP peRsonal leaRning jouRnal key insights
  • 38. my next steps What do I commit to?
  • 39. Somebody That I Used to Know - Walk off the Earth
  • 41. http://www.dryvonnesum.com/shopping/index.php?main_page=product_info&cPath=5&products_id=42 If you sell for a living, you manage a sales team, or are Here’s what’s inside: Paul Sparks. The evolution of professional selling: 1 EMERGING understanding the past to inform our future sales responsible for the growth of EMERGING TRENDS IN PROFESSIONAL SELLING performance. your business and you want Michael Schiffner. Building high performance sales the best outcomes for your teams: going beyond a training mindset to achieve sales efforts – this book is for sustained sales success. you. Julia Palmer. Strategic networks: the key to sustainable sales success. TRENDS IN Some of the world’s leading Mo Fox. See before you sell: how changing your sales trainers, consultants and perception is the key to better sales results. Michael Foulds. The sale is the negotiation: coaches bring you detailed ideas reframing the sales process for better sales and on how you can improve your stronger customer relationships. personal performance, and the Malcolm Dawes. Sales leadership or sales performance of your sales team. management? It does make a difference for high PROFESSIONAL performing sales teams. Inside this volume you’ll find Suzanne Mercier. Are your sales people sales 12 chapters to ensure you are imposters? How to overcome fear to create great informed about the latest trends, sales results. research and best practice in John Barraclough & Warwick Burgess. Gaining the last yard in sales: the value of persuasive professional selling and sales communication. SELLING management. Mark Purbrick. Simply the best: how to attract, select and retain high performing salespeople. Each chapter is a book in Jason White & Giles Rhodes. Rewarding the sales itself – with more up-to-date force: a taxonomy of sales roles to inform reward information on personal selling and incentive programs. and sales management than any Sally-Anne Cotton. The alchemy of 21st century selling: transmuting balance, alignment and intent single book published in the last decade. into golden sales results. VOLUME 1 Dr Yvonne Sum. Tribal insights for sales leaders: the power of learning partnerships. “The best book on modern selling and sales management I’ve seen in years with a great range of relevant content. I can’t wait for Volume 2.” – Bob Bentley, 25 year sales veteran, ICT industry. PAUL SPARKS COMPILED AND EDITED BY See inside for details on the 6 DVD companion set which contains over 12 hours of presentations, discussions and interviews featuring the authors as they take a deeper and wider look at the The latest innovation, chapter topics. This professionally produced DVD set is an invaluable tool for sales training and development and is also great for using in sales meetings to begin research and best practice discussion on critical topics in professional selling. in selling and sales management Compiled and edited by Paul Sparks Australia $66.00 RRP Inc GST 14217 EM_Trends Cvr 21mm.indd 1 9/5/11 12:51:43 PM