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Inbound Marketing 101

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Defining Inbound Marketing and discussing the Inbound Marketing Methodology.

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Inbound Marketing 101

  1. 1. Kelly Smith Ossaga Inbound Marketing Manager at ZASocial Media
  2. 2. Inbound Marketing
  3. 3. Table Of Content  What is Inbound Marketing?  Why is it important?  How does it work?  What are some of the careers available in the field?
  4. 4. What is Inbound Marketing? Inbound marketing is advertising a brand through blogs, podcasts, emails, videos, eBooks, newsletters, whitepapers, SEO and social media sites.
  5. 5. Noémie Lenoir
  6. 6. Outbound Marketing Radio Ad TV ad Telemarketing
  7. 7. Why is Inbound Marketing Important?  Advertise your products to a large audience, at a relatively cheap price.  Engage with your customers or potential customers.  Drive traffic to your other marketing assets
  8. 8. How does Inbound marketing work?
  9. 9. Inbound Marketing Methodology
  10. 10. IM Methodology: Attract  Blog  Social Media  Keywords  Pages  Make-up  Hair  Lipstick  Eye-brows
  11. 11. IM Methodology: Convert  CTAs  Landing Pages  Forms  Contacts One Step Closer! Someone she knows Friend
  12. 12. IM Methodology: Close  Email  Workflows  Lead Scoring  CRM Integration  Rap  Dinner  Movie  Close the deal
  13. 13. IM Methodology: Delight  Social Media  Smart CTA  Email  Workflows  Put a ring on it  Buy her a car  Holiday to Paris  Massages 
  14. 14. IM Methodology
  15. 15. Example 1 "Keywords"
  16. 16. Example 1: Keywords
  17. 17. Example 1: Keywords
  18. 18. Example 1: Keywords
  19. 19. Landing Page
  20. 20. Example 2 “Social Media"
  21. 21. Nokia SA Facebook Page
  22. 22. Nokia SA Facebook Post
  23. 23. Nokia SA Facebook Post
  24. 24. Landing Page
  25. 25.  Online community manager  Blogger  Copywriter  Content strategist Jobs In IM
  26. 26.  Web designer  Graphics designer  Analytics guys More IM jobs!!!
  27. 27. Thank you!!!

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