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TEAM MELIORAExpanding Product Segments and a Microfinance Credit Rating System
Story
Story
Team
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Mike
Alcazaren
Zaccarie
Peone
Shah
Choudhury
Ehsan
Chowdhury
Meghan
Butt
Agenda
Problem Facing M-KOPA
Recommendation 1
Recommendation 2
Financials
Implementation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
M-KOPA Operations
Kenya
Introduction Recommendation 1 Recommendation 2 Financials Implementation
48,000,000
Population of Kenya
20%
Will not have access to electricity by 2018
11Mhouseholds
Mostly rural
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
~500,000 households
M-KOPA households in Kenya
4.5% market penetration
How does M-KOPA:
Expand off-grid solar
operations in Kenya?
Remain financially
viable?
Add value to Kenya?
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Problem
Statement:
Executive Summary
1. Expand Product Segments
2. Establish Microfinance Credit Rating System
5 year timeline
$4.6M – Net Present Value
Introduction Recommendation 1 Recommendation 2 Financials Implementation
1
2
Expanding Product
Segments
Recommendation 1
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
By 2018 M-KOPA’s primary
market will be connected to
grid energy
Result of Kenyan Gov’t Last
Mile Connectivity Program
(LMCP)
80% of population
Current Situation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
$150 million
World Bank Initiative
14 counties with immediate
need of an alternative energy
solution
Only 35% of region has
access to energy
Current Situation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
7 counties –
10% of total population
Represents smallest presence
of mini-grid sites
Accessible cluster with Nairobi
and Mombasa as central hubs
Target Market
Introduction Recommendation 1 Recommendation 2 Financials Implementation
1 of 7 identified
counties
Willingness to
pay of $5 per
month for 3
years
Nomadic and
rural
communities
where grid
solutions are low
risk
Customer Profile
225,000 households
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Customer Profile
Political instability in designated regions
Risks
Sparsely populated customer base
Solution: Local salesforce
Microfinance Credit Rating
System for Financial
Institutions
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Recommendation 2
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Data is the new oil
Monetization of data
Introduction Recommendation 1 Recommendation 2 Financials Implementation
What data can be sold?
Microfinance
Customer Database
Introduction Recommendation 1 Recommendation 2 Financials Implementation
What data can be sold?
“
“If you boil it down,
what we are is a
financecompany”
- Nick Hughes, M-KOPA
Strategy Director & Founder
Introduction Recommendation 1 Recommendation 2 Financials Implementation
25% of
customer base
returns for new loans
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Monetization of Microfinance
Customer Data
Initial M-KOPA repayment rate 93%
Returning M-KOPA repayment rate 98%
Average repayment rate in Kenya 52%
$10 per report
Selling Credit Rating to Microfinance Institutions
Develop Credit Rating
Algorithm
UTILIZE EXISTING DATA
Build Partnerships
SELL TO EXISTING LENDERS
Create Customer
Awareness
TRAIN SALES FORCE
Success Factors:
- Customer behavior
- Technology introduction
- Stronger returns
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Implementation Strategy
Colombia:
35% to 15% reduction in operational cost
Doubled the amount of loans per loan officer
20% increase in likelihood of employment
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Success Stories
TALA – Different customer segment
Connects 10,000+ data points per customer to build a
credit score by utilizing smartphone inputs
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Risks: Competition & Regulation
Strict lending regulations – Non-Performing Loans of 11.66% in 2016
Credit ratings - Tangible solution without present regulations
2 Market share over the period of 5 years
25%
1 Opportunity Cost of Capital
12.77%
3 Operating margins:
50% for regular business
80% for credit report sales
Assumptions
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Overall Impact
7.4% CAGR of Sales
NPV of
$4.6M
Inclusion of 94K customers
Introduction Recommendation 1 Recommendation 2 Financials Implementation
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2019E 2020E 2021E 2022E 2023E
REVENUEINUSD
Revenue & Net Income Impact
Estimated Sales Net Income
2 Market share over 5 year period
10%
1 No aid from World Bank
4 year repayment structure
Sensitivity Analysis
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Sensitivity Analysis
3.0% CAGR of Sales
Introduction Recommendation 1 Recommendation 2 Financials Implementation
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2019E 2020E 2021E 2022E 2023E
REVENUEINUSD
Sensitivity Analysis
Estimated Sales Net Income
NPV of
$2.2M
Key Performance Indicators
KPI Criteria
Organic growth in existing market 5%
Market share captured through expansion 7%
Number of credit reports sold 4% of existing customers
Accuracy in collected data 90%
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Final Recommendations
1. Expand Product Segments
2. Establish Microfinance Credit Rating System
5 year timeline
$4.6M – Net Present Value
1
2
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Year 1 Year 2 Year 3 Year 4 Year 5
Request World
Bank Funds
Launch sales in Tana
River & Taita-Taveta
counties
Incorporate best practices
and launch full scale sales
operation
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Expanding Product Segments
25% market share
in target market
Year 1 Year 2 Year 3 Year 4 Year 5
Develop algorithm for
credit rating system
Train sales team &
develop partnerships with
lending institutions (84%)
Monetization other data
sources for additional
revenue stream
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Microfinance Credit Rating System
Year 1 Year 2 Year 3 Year 4 Year 5
Request World
Bank Funds
Develop algorithm for
credit rating system
Launch sales in Tana
River & Taita-Taveta
counties
Incorporate best practices
and launch full scale sales
operation
Train sales team &
develop partnerships with
lending institutions (84%)
Monetization other data
sources for additional
revenue stream
Introduction Recommendation 1 Recommendation 2 Financials Implementation
Full Implementation
25% Market share
in target market
Story
Questions?
6.
Appendices
Data.
Sources.
Sources
1. The World Bank, (July 5, 2017) Off-Grid Solar Access Project for Underserved Countries,
The World Bank (Report PAD2008, 2017) Retrieved from http://documents.worldbank.org
2. The World Bank (October 2003) Credit Scoring in Microfinance, The World Bank – Women’s
World Banking (Volume 1 No 2) Retrieved from https://www.microfinancegateway.org
3. Karlan, D. & Zinman, J. (November 2009) Expanding Credit Access: Using Randomized
Supply Decisions to Estimate the Impacts The Review of Financial Studies (Volume 23, Issue1)
Retrieved from https://academic.oup.com
4. Wikipedia (Oct. 2017) Microfinance in Kenya, Wikipedia Retrieved from:
https://en.wikipedia.org
5. Snyder D. (October 2008) The Potential for Credit Scoring for SME Lending in Kenya, FSD
Kenya Retrieved from https://www.agrifinfacility.org
6. Safety, Health, and Environmental Department- Kenya Power and Lighting Company.
(August 2014). Environmental and Social Management Framework for Kenya Power’s Last
Mile Connectivity Programme. Retrieved From http://kplc.co.ke
7. Bawakyillenuo, S., Osiolo, H., and Pueyo, A. (April 2016). Cost and Returns of Renewable
Energy in Sub-Saharan Africa: Comparison of Kenya & Ghana. Retrieved From
https://www.researchgate.net
8. Ghanbariamin, R. (February 2015). Estimating the Economic Opportunity Cost of Capital for
Kenya. Retrieved From http://i-rep.emu.edu
Tables
Tables
*Additional investment is negligible and we have prepared projected Income statement only for
the targeted region based on the above assumptions.
Considering economic opportunity cost of capital to be 12.77% [7] [8], NPV stands at $4.06Mn.
Tables
Targeted mini-grid sites in Kenya
Sensitivity Analysis
With Aid from World Bank (In million USD)
Market Share 5% 10% 15% 20% 25%
NPV $1.45 $2.23 $2.89 $3.91 $4.66
Expanding Product Segments $0.76 $1.52 $2.18 $3.18 $3.92
Credit Report Sales $0.69 $0.71 $0.72 $0.73 $0.74
Without Aid from World Bank (In million USD)
Market Share 5% 10% 15% 20% 25%
NPV $1.34 $2.18 $2.58 $3.44 $4.05
Expanding Product Segments $0.65 $1.48 $1.86 $2.71 $3.31
Credit Report Sales $0.69 $0.71 $0.72 $0.73 $0.74

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Duke Energy Week - Case Competition

  • 1. TEAM MELIORAExpanding Product Segments and a Microfinance Credit Rating System
  • 4. Team Introduction Recommendation 1 Recommendation 2 Financials Implementation Mike Alcazaren Zaccarie Peone Shah Choudhury Ehsan Chowdhury Meghan Butt
  • 5. Agenda Problem Facing M-KOPA Recommendation 1 Recommendation 2 Financials Implementation Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 6. M-KOPA Operations Kenya Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 7. 48,000,000 Population of Kenya 20% Will not have access to electricity by 2018 11Mhouseholds Mostly rural Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 8. Introduction Recommendation 1 Recommendation 2 Financials Implementation ~500,000 households M-KOPA households in Kenya 4.5% market penetration
  • 9. How does M-KOPA: Expand off-grid solar operations in Kenya? Remain financially viable? Add value to Kenya? Introduction Recommendation 1 Recommendation 2 Financials Implementation Problem Statement:
  • 10. Executive Summary 1. Expand Product Segments 2. Establish Microfinance Credit Rating System 5 year timeline $4.6M – Net Present Value Introduction Recommendation 1 Recommendation 2 Financials Implementation 1 2
  • 11. Expanding Product Segments Recommendation 1 Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 12. Introduction Recommendation 1 Recommendation 2 Financials Implementation By 2018 M-KOPA’s primary market will be connected to grid energy Result of Kenyan Gov’t Last Mile Connectivity Program (LMCP) 80% of population Current Situation
  • 13. Introduction Recommendation 1 Recommendation 2 Financials Implementation $150 million World Bank Initiative 14 counties with immediate need of an alternative energy solution Only 35% of region has access to energy Current Situation
  • 14. Introduction Recommendation 1 Recommendation 2 Financials Implementation 7 counties – 10% of total population Represents smallest presence of mini-grid sites Accessible cluster with Nairobi and Mombasa as central hubs Target Market
  • 15. Introduction Recommendation 1 Recommendation 2 Financials Implementation 1 of 7 identified counties Willingness to pay of $5 per month for 3 years Nomadic and rural communities where grid solutions are low risk Customer Profile 225,000 households
  • 16. Introduction Recommendation 1 Recommendation 2 Financials Implementation Customer Profile Political instability in designated regions Risks Sparsely populated customer base Solution: Local salesforce
  • 17. Microfinance Credit Rating System for Financial Institutions Introduction Recommendation 1 Recommendation 2 Financials Implementation Recommendation 2
  • 18. Introduction Recommendation 1 Recommendation 2 Financials Implementation Data is the new oil Monetization of data
  • 19. Introduction Recommendation 1 Recommendation 2 Financials Implementation What data can be sold?
  • 20. Microfinance Customer Database Introduction Recommendation 1 Recommendation 2 Financials Implementation What data can be sold?
  • 21. “ “If you boil it down, what we are is a financecompany” - Nick Hughes, M-KOPA Strategy Director & Founder Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 22. 25% of customer base returns for new loans Introduction Recommendation 1 Recommendation 2 Financials Implementation Monetization of Microfinance Customer Data Initial M-KOPA repayment rate 93% Returning M-KOPA repayment rate 98% Average repayment rate in Kenya 52%
  • 23. $10 per report Selling Credit Rating to Microfinance Institutions
  • 24. Develop Credit Rating Algorithm UTILIZE EXISTING DATA Build Partnerships SELL TO EXISTING LENDERS Create Customer Awareness TRAIN SALES FORCE Success Factors: - Customer behavior - Technology introduction - Stronger returns Introduction Recommendation 1 Recommendation 2 Financials Implementation Implementation Strategy
  • 25. Colombia: 35% to 15% reduction in operational cost Doubled the amount of loans per loan officer 20% increase in likelihood of employment Introduction Recommendation 1 Recommendation 2 Financials Implementation Success Stories
  • 26. TALA – Different customer segment Connects 10,000+ data points per customer to build a credit score by utilizing smartphone inputs Introduction Recommendation 1 Recommendation 2 Financials Implementation Risks: Competition & Regulation Strict lending regulations – Non-Performing Loans of 11.66% in 2016 Credit ratings - Tangible solution without present regulations
  • 27. 2 Market share over the period of 5 years 25% 1 Opportunity Cost of Capital 12.77% 3 Operating margins: 50% for regular business 80% for credit report sales Assumptions Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 28. Overall Impact 7.4% CAGR of Sales NPV of $4.6M Inclusion of 94K customers Introduction Recommendation 1 Recommendation 2 Financials Implementation - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 2019E 2020E 2021E 2022E 2023E REVENUEINUSD Revenue & Net Income Impact Estimated Sales Net Income
  • 29. 2 Market share over 5 year period 10% 1 No aid from World Bank 4 year repayment structure Sensitivity Analysis Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 30. Sensitivity Analysis 3.0% CAGR of Sales Introduction Recommendation 1 Recommendation 2 Financials Implementation - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 2019E 2020E 2021E 2022E 2023E REVENUEINUSD Sensitivity Analysis Estimated Sales Net Income NPV of $2.2M
  • 31. Key Performance Indicators KPI Criteria Organic growth in existing market 5% Market share captured through expansion 7% Number of credit reports sold 4% of existing customers Accuracy in collected data 90% Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 32. Final Recommendations 1. Expand Product Segments 2. Establish Microfinance Credit Rating System 5 year timeline $4.6M – Net Present Value 1 2 Introduction Recommendation 1 Recommendation 2 Financials Implementation
  • 33. Year 1 Year 2 Year 3 Year 4 Year 5 Request World Bank Funds Launch sales in Tana River & Taita-Taveta counties Incorporate best practices and launch full scale sales operation Introduction Recommendation 1 Recommendation 2 Financials Implementation Expanding Product Segments 25% market share in target market
  • 34. Year 1 Year 2 Year 3 Year 4 Year 5 Develop algorithm for credit rating system Train sales team & develop partnerships with lending institutions (84%) Monetization other data sources for additional revenue stream Introduction Recommendation 1 Recommendation 2 Financials Implementation Microfinance Credit Rating System
  • 35. Year 1 Year 2 Year 3 Year 4 Year 5 Request World Bank Funds Develop algorithm for credit rating system Launch sales in Tana River & Taita-Taveta counties Incorporate best practices and launch full scale sales operation Train sales team & develop partnerships with lending institutions (84%) Monetization other data sources for additional revenue stream Introduction Recommendation 1 Recommendation 2 Financials Implementation Full Implementation 25% Market share in target market
  • 36. Story
  • 39. Sources 1. The World Bank, (July 5, 2017) Off-Grid Solar Access Project for Underserved Countries, The World Bank (Report PAD2008, 2017) Retrieved from http://documents.worldbank.org 2. The World Bank (October 2003) Credit Scoring in Microfinance, The World Bank – Women’s World Banking (Volume 1 No 2) Retrieved from https://www.microfinancegateway.org 3. Karlan, D. & Zinman, J. (November 2009) Expanding Credit Access: Using Randomized Supply Decisions to Estimate the Impacts The Review of Financial Studies (Volume 23, Issue1) Retrieved from https://academic.oup.com 4. Wikipedia (Oct. 2017) Microfinance in Kenya, Wikipedia Retrieved from: https://en.wikipedia.org 5. Snyder D. (October 2008) The Potential for Credit Scoring for SME Lending in Kenya, FSD Kenya Retrieved from https://www.agrifinfacility.org 6. Safety, Health, and Environmental Department- Kenya Power and Lighting Company. (August 2014). Environmental and Social Management Framework for Kenya Power’s Last Mile Connectivity Programme. Retrieved From http://kplc.co.ke 7. Bawakyillenuo, S., Osiolo, H., and Pueyo, A. (April 2016). Cost and Returns of Renewable Energy in Sub-Saharan Africa: Comparison of Kenya & Ghana. Retrieved From https://www.researchgate.net 8. Ghanbariamin, R. (February 2015). Estimating the Economic Opportunity Cost of Capital for Kenya. Retrieved From http://i-rep.emu.edu
  • 42. *Additional investment is negligible and we have prepared projected Income statement only for the targeted region based on the above assumptions. Considering economic opportunity cost of capital to be 12.77% [7] [8], NPV stands at $4.06Mn. Tables
  • 44. Sensitivity Analysis With Aid from World Bank (In million USD) Market Share 5% 10% 15% 20% 25% NPV $1.45 $2.23 $2.89 $3.91 $4.66 Expanding Product Segments $0.76 $1.52 $2.18 $3.18 $3.92 Credit Report Sales $0.69 $0.71 $0.72 $0.73 $0.74 Without Aid from World Bank (In million USD) Market Share 5% 10% 15% 20% 25% NPV $1.34 $2.18 $2.58 $3.44 $4.05 Expanding Product Segments $0.65 $1.48 $1.86 $2.71 $3.31 Credit Report Sales $0.69 $0.71 $0.72 $0.73 $0.74