This was Zachary Cohn's talk from Geeks on a Beach: 2013.

1. Corporate Innovation:
What Corporations Can
Learn from Startups
(and what startups SHOULD already know)
Zachary Cohn
Partner at LIFFFT

6. So… how do you compete?

7. “To know your Enemy,
you must become your
Enemy.” – Sun Tzu

8. Lesson #1:
Be Problem Focused,
not Solution Focused

10. Stuff people don’t care about:
Corporate initiatives
Internal Politics
Industry Trends
Features
Technology

11. Stuff people do care about:
Having their problems solved

13. Build What People
Want To Build.
VS.
Build What People
Want.

14. Lesson #2:
What Eric Reis Got Wrong

17. Invalidate assumptions
by talking to people…
Not by building MVPs.

18. Step 1: Talk to people,
learn about their problems.
Step 2: ???
Step 3: Profit!

19. Just kidding.
Step 2 is build a product
that solves their problems.

20. Arguing about whether
to include Feature X or
not?
Stop with the conjecture.
Instead…

22. Lesson #3:
100 Startups Tackle a
Problem. 99 Fail.

25. Big companies have a
big advantage.

27. Why be a cockroach,
when you can be a swarm?

28. You can try 100 things
YOURSELF!

29. Lots of false starts.

31. Recap time
How can big companies
stay innovative?

32. Recap time
Focus on the Problem

33. Recap time
Focus on the Problem
Don’t jump to Lean Startup

34. Recap time
Focus on the Problem.
Don’t jump to Lean Startup
Experiment. A lot.

37. Corporate Innovation:
What Corporations Can
Learn from Startups
(And what startups SHOULD already know)
Zachary Cohn
Partner at LIFFFT