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WHY ADVOCACY PLANNING IS IMPORTANT?• Use your resources wisely• A lot of thought into what strategy you will use• Adaptable to changing circumstances and capitalising on new opportunities• People opposed to what you are trying to do if its not controversial you would not need to do advocacy
Planning is important because....Head in the right directionBreak down your goals into manageable pieces or steppingstonesUse the right toolsUse scarce resources wisely by making strategic choicesMake sure activities reinforce rather than undermine eachotherGet the timing right and start preparing early enoughBe prepared to counter opposition
Some common problems Unclear aims and objectives Undertaking activities without working out a strategy or plan Asking decision makers to do something which is not in their power Not having a clearly defined ‘ask’ Getting the timing wrong and trying to influence a process when key decisions have already been made Using poor messages which are confusing, don’t motivate or fail to include a call to action
The Advocacy Planning Cycle Advocacy planning is like planning any project / program you have to work with many external actors, and you usually have very little power or control over what they do
Exercise • Find the correct order Action for the different stages of the advocacy Goal Issue planning cycle • Guess the mystery circlePlanning Analysis ?
Phases of the planning cycle 1. Identify the 12. problem Monitoring 2. Set the and aim Evaluation 11. Write 3. your action Understand plan the Context Implementation 10. Develop 4. Decide of core objectives messages 9. Identify 5. Identify outcomes targets 8. Decide 6. Identify strategy to allies and influence 7. Assess opponents targets strengths and weaknesses
Series of logical questions• What is our vision of where we want to be?• What is the particular problem facing us?• What are its root causes?• Is there a viable solution?• What are the stepping stones needed to get to this solution?• Who could make that solution happen?• What will persuade and enable them to do this?