PLAN OF A
BUSINESS

Sanwal Pasha 5065
Muhammad Abu Bakar 5076
M Ahmad 5085
Hafiz M Ahmed Anees 5091
Muhammad Akbar 5062
Muhammad Izhar 5072
Awais Anayat 5069
Zaiena Naeem 5075
Shifa Jabeen 5082
Group Members

CROISSANT
Bakery and Cafe

Company Summary.
Executive Summary
Marketing Plan
Financial Plan
SWOT
Contents

EXECUTIVE SUMMARY
INTRODUCTION
THE COMPANY
Croissant Bakery and Cafe (CBC) is a bakery shop that will be located in Gateway Mall
Okara Bypass, Okara. The plan of CBC is to attain and maintain the interest of our
customers with the broad variety of bakery, pastries products, coffee, and soft drinks.
We have 10 shareholders. Our shop will equally own and manage by our 10 partners.
These partners represent sales/management and finance/administration areas
respectively. The partners will provide funding from their own savings, which will
cover start-up expenses and provide a financial support for the first three months of
operation.

THE MARKET
The retail bakery and cafe industry in the Okara has recently
experienced rapid growth. CBC wants to establish a large
regular customer base, and will therefore concentrate its
business and marketing on local residents which will be the
dominant target market. This will establish a healthy, consistent
revenue base to ensure stability of the business. High visibility
and competitive products and services are critical to capture this
segment of the market.

VISION
MISSION
To be Okara’s best Bakery creating an exceptional
product and customer service experience to new and loyal
customers everywhere.
Croissant Bakery and Cafe will provide a product of the
greatest possible value for our customers, thereby
achieving sufficient profit to finance our company. We
feel a deep responsibility to our employees creating an
environment to provide the opportunity to develop their
potential. We are committed to further growth and
excellence using various measures available to carry our
company into the future.

Keys to Success
Good Location
Providing the highest quality products
Competative Pricing

COMPANY SUMMARY
Location
• Our shop is located in Gateway Mall
Okara Bypass, Okara.
• Size: 4.5m x 20m= 90 square meters

The median income for
• household in the city was Rs 46,301.
• family was Rs 52,232
• male Rs 34,772
• female Rs 27,962 –
The per capita income for the city was Rs 20,329.
• About 8.2% of families
• 11.6% of the population were below the poverty line
including:
• 16.25 of those under age 18
• 5.7% of those ages 65 or over

Financial Plan (Startup Cost)
Content Here
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CBC is a start-up company. Financing will come from the partners' capital. The following chart illustrate the
company's projected initial start-up costs.
Rent Deposit Rs 3, 84,000
Renovations Rs 2, 40,000
Decorations Rs 1, 60,000
Equipments 12, 00,000
Permits, licenses and Business certificates Rs 48,000
Startup packaging Rs 1, 20,000
Startup supplies Rs 3.20,000
Startup Advertising Rs 2, 40,000
Miscellaneous Rs 1, 60,000
Total Rs 28, 72,000

Financial Plan (Monthly Overhead)
Rent Rs 2, 40,000
Utility Rs 48,000
60 hours a week counter employee Rs 800
30 hours a week baking employee Rs 1,120
Insurance Rs 48,000
New equipment Rs 48,000
Monthly supplies Rs 2, 40, 000
Monthly Advertising Rs 48,000
Monthly miscellaneous Rs 48,000
Total Rs 7, 21, 920

Break-even Points
 Let's be generous and give us 2 full years to earn back our Rs 28, 80,000 in
startup costs.
 That's Rs 28, 80,000 / 24 = Rs 1, 20, 000 a month. Add 10% for debt
interest and we are at Rs 1, 32, 000 a month.

People and Action Plan
.
.
People Involved
Muhammad Ahmad
• financial manager
• controls organisational issues
Muhammad Abu Bakar
• operational manager
• controls organisational issues
Cooking staff (4-5 people)
• for cooking, baking and cleaning the kitchen
Cashiers (only one)
• receive and return cash
Bakery workers
• To provide desired products to customers and
also for home delivery of bakery products

Our Strategy
Gain some profit and start expansion
Starting Delivery
Break-even point
Start the bakery business

MARKETING PLAN
Products
Production of freshly backed puff pastry
• Large & Medium Croissants
• Various flavours: plain, chocolate, apple, berries,
cheese, chicken and mushrooms

Americano
Espresso
Iced Coffee
Mocha
Black Coffee
Hot Chocolate
Coffee Machine
Availability of Different Types of Coffee
Latte
Cappuccino

ssociated Bewerages
Outsourcing
A
• Fizzy Drinks (Coca-Cola, Pepsi,
Fanta, Sprite)
• Juices (Apple, orange, lemonade,
grapefruit, pineapple, carrot)
• Milk shakes (mango, banana, apple,
strawberry, chocolate)
• Mineral Water

Cakes and Pastries
Pound
cake
Red
Velvet
Cake
Fresh
cream
cake
Chocolate
Cake
Sponge
cake

• Sandwiches
• Cheese and chicken muffins
• Freshly Baked Bread
• Chicken and vegetable Samosa
• Chicken and vegetable rolls
Fresh Bakery Items

Brand Image
Promotion and Selling Strategies
• Family bakery - unique possibility to seat
neatly with your friends and discuss
latest news enjoying your croissant with
a hot cappuccino
• Student life – appealing

Promotion Strategy
• Student offers in the first month
• Tempt Your Customers
• Offer Up Free Samples
• Be Smart on Social Media
• Website with Online Ordering Functionality
• Sell Custom Merchandise
• Entice People through the Door

• Design business cards, flyers and signs
• Always be Friendly
BAKERY

S
W
O
T
Strengths
• Good Location
• Good Decoration and Atmosphere
• Provide high quality of product with good services
• Lower employment cost
Weaknesses
• Many Competitors in Okara
• Competitors can offer similar products like us
Opportunities
• Stable politic and good economy
• Continued expansion for online sales
Threats
• Changes in regulations can impact the business
• Products are already sole by major competitors

T h a n k Y o u