1.
Name : Zaiena Naeem
Roll no : F20-BBA-5075
Marketing Management
Submitted to : Sir Mannan
BBA 5th Semester
Evening Section A
University of Okara
3rd February, 2023

2.
Author: Jin Zhao, Rehan Sohail Butt, Majid Murad, Farhan Mirza and Mamdouh
AbdulAziz Saleh Al-Faryan
Published: 27th January, 2022

3.
Limitations:
1. Likert-types scale should not be used to
collect this types of data.
2. Researcher should carried out the research
in other sectors like banking, textile and
telecom sector to show cross sector
investigation of consumer buying behavior.
3. To carry out this type of research sample
size should be increased and different
promotional tools can be considered to
evalute consumer behavior.