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Strategy Execution
                          The Discipline of Getting
                                Things Done

visit: www.studyMarketing.org                         1
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visit: www.studyMarketing.org                                              2
Redefining
              Strategy Execution


visit: www.studyMarketing.org   3
Execution is a discipline, and
              integral part to strategy
              No worthwhile strategy can be planned
              without taking it into account the
              organization’s ability to execute it
visit: www.studyMarketing.org                     4
Execution is the major job of the
              business leader
              Execution requires a comprehensive understanding
              of a business, its people and its environment – and
              the leader is only person in a position to achieve that
              understanding

              Only the leader can make execution happen, through
              his/her deep personal involvement in the substance
              and even the details of execution
visit: www.studyMarketing.org                                       5
Execution must be a core element
           of an organization’s culture
   Execution has to be embedded in the reward systems
   and in the norms of behavior that everyone practices.

visit: www.studyMarketing.org                         6
Three
                Building Blocks of
                        Execution


visit: www.studyMarketing.org    7
Building Block One: The Leader’s Seven
Essential Behaviors
Building Block Two: Creating Execution
Culture
Building Block Three: The Job No
Leader Should Delegate – Having the
Right People in the Right Place




visit: www.studyMarketing.org            8
Building Block One:
The Leader’s Seven
Essential Behaviors




1. Know Your People and Business.
    Leaders have to live their business. In companies
    that don’t execute, the leaders are usually out of
    touch with the day-to-day realities


visit: www.studyMarketing.org                            9
Building Block One:
The Leader’s Seven
Essential Behaviors




 2. Insist on Realism
 •   Realism is the heart of execution, but many
     organizations are full of people who are trying to avoid
     or shade reality
 •   Start by being realistic yourself. Then make sure
     realism is the goal of all dialogues in the organization
visit: www.studyMarketing.org                                   10
visit: www.studyMarketing.org
Building Block One:
The Leader’s Seven
Essential Behaviors




 3. Set Clear Goals and Priorities
 • Leaders who execute focus on a very few clear
   priorities that everyone can grasp
 • Focusing on three of four priorities will produce the
   best results for the resources at hand
visit: www.studyMarketing.org                                11
Building Block One:
The Leader’s Seven
Essential Behaviors




 4. Follow Through
    • Clear, simple goals don’t mean much if nobody
      takes them seriously
    • The failure to follow through is widespread in
      business, and a major cause of poor execution
visit: www.studyMarketing.org                          12
Building Block One:
The Leader’s Seven
Essential Behaviors




 5. Reward the Doers
    •   If you want people to produce specific results, you
        reward them accordingly.
    •   This fact seem so obvious, yet many corporation do
        such a poor job of linking rewards to performance
        that there’s little correlation at all
visit: www.studyMarketing.org                                 13
visit: www.studyMarketing.org
Building Block One:
The Leader’s Seven
Essential Behaviors




 6. Expand People’s Capabilities via Coaching

    •   As a leader, you’ve acquired a lot of knowledge and
        experience – even wisdom – along the way. Your job is
        passing it on the next generation of leaders.
    •   This is how you expand the capabilities of everyone else
        in your organization, collectively and individually.
visit: www.studyMarketing.org                                      14
visit: www.studyMarketing.org
Building Block One:
The Leader’s Seven
Essential Behaviors




 7. Know Yourself

    Without emotional fortitude, you can’t be honest
    with yourself, deal honestly with business and
    organizational realities, or give people forthright
    assessments.
visit: www.studyMarketing.org                                 15
Building Block Two:
                                 Creating Execution
                                            Culture

  The basic premise
            is simple:
      Culture change
 gets real when your
    aim is execution.


visit: www.studyMarketing.org                    16
Building Block Two:
                                 Creating Execution
                                            Culture
  You don’t need a lot of
      complex theory or
   employee surveys to
     use this approach.
       You just need to
       change people’s
   behavior so that they
        produce results.                         17
visit: www.studyMarketing.org
Building Block Two:
                                 Creating Execution
                                            Culture




  First, you tell people clearly
  what results you’re looking for.



visit: www.studyMarketing.org                    18
Building Block Two:
                                 Creating Execution
                                            Culture




  Then discuss how to get those
  results, as a key element of the
  coaching process.


visit: www.studyMarketing.org                    19
Building Block Two:
                                 Creating Execution
                                            Culture

  Then you reward people for producing the
  results. If they come up short, you provide
  additional coaching, withdraw rewards, give
  other jobs, or let them go.
  When you do these things consistently,
  you create a culture of getting things
  done!
visit: www.studyMarketing.org                    20
Building Block Three:
The Job No Leader
Should Delegate –
Having the Right
People in the Right
Place

                                 Why the Right
                                People Aren’t in
                                the Right Jobs?
visit: www.studyMarketing.org                  21
•   The leaders may not know enough
                                about the people they’re
                                appointing
                            •   The leaders may pick people with
                                whom they’re comfortable
                                (psychological comfort), rather
                                than others who have better skills
                                for the job
                            •   The leaders may not have the
                                courage to discriminate strong and
                                weak performers and take the
                                necessary actions.

visit: www.studyMarketing.org                                        22
The leaders aren’t
       personally committed to
       the people process and
        deeply engaged in it !!

visit: www.studyMarketing.org     23
The execution-
                                       oriented leader
                                           devoted an
                                inordinate amount of
                                  time and emotional
                                      energy to hiring,
                                    providing the right
                                experiences for, and
                                 developing leaders.

visit: www.studyMarketing.org                        24
Core Process of
                        Execution


visit: www.studyMarketing.org   25
Core Process of Execution

   Strategy Process
   People Process
   Operational Process

visit: www.studyMarketing.org   26
Strategy
            Process
     Defines where
        a business
       wants to go
visit: www.studyMarketing.org   27
A strong strategic plan must address the following
          questions:

          •   What is the assessment of the external environment?
          •   How well do you understand the existing customers
              and markets?
          •   What are the critical issues facing the business?
          •   What is the best way to grow business profitably?
          •   Can the business execute the strategy?
          •   What are the important milestones for executing the
              plan?

visit: www.studyMarketing.org                                     28
Strategy Execution Review
                       Questions
                       • How strong is the organizational
                         capability to execute the strategy?
                       • Is the plan scattered or sharply
                         focused?
                       • Are the linkages with people and
                         operations clear?


visit: www.studyMarketing.org                               29
People
          Process
     Defines who’s
     going to get it
              there
visit: www.studyMarketing.org   30
A robust people process
   provides a powerful framework
                 for determining the
  organization’s talent needs over
     time, and for planning action
       that will meet those needs.



visit: www.studyMarketing.org          31
Robust People Process based on the
   following building blocks:
• Linking to strategic plan and business
  results
• Developing the leadership pipeline though
  continuous improvement, succession depth,
  and reducing retention risk
• Deciding what to do about non-performers


visit: www.studyMarketing.org                 32
Operation
           Process
       provides the
      path for those
             people.
visit: www.studyMarketing.org   33
A robust operation process
       focuses on an operating
    plan that links strategy and
               people to results.



visit: www.studyMarketing.org       34
Operating plan includes the
        programs your business is
      going to complete within one
   year to reach the desired levels
   of such objectives as earnings,
   sales, margins, and cash flow.



visit: www.studyMarketing.org         35
Source of Reference:
    Larry Bossidy and Ram Charan, Execution : The
    Discipline of Getting Things Done, Crown Business
    Publication




visit: www.studyMarketing.org                           36

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Strategy execution

  • 1. Strategy Execution The Discipline of Getting Things Done visit: www.studyMarketing.org 1
  • 2. You can download this presentation at: www.studyMarketing.org If you find this presentation useful, please consider telling others about our site (www.studyMarketing.org) visit: www.studyMarketing.org 2
  • 3. Redefining Strategy Execution visit: www.studyMarketing.org 3
  • 4. Execution is a discipline, and integral part to strategy No worthwhile strategy can be planned without taking it into account the organization’s ability to execute it visit: www.studyMarketing.org 4
  • 5. Execution is the major job of the business leader Execution requires a comprehensive understanding of a business, its people and its environment – and the leader is only person in a position to achieve that understanding Only the leader can make execution happen, through his/her deep personal involvement in the substance and even the details of execution visit: www.studyMarketing.org 5
  • 6. Execution must be a core element of an organization’s culture Execution has to be embedded in the reward systems and in the norms of behavior that everyone practices. visit: www.studyMarketing.org 6
  • 7. Three Building Blocks of Execution visit: www.studyMarketing.org 7
  • 8. Building Block One: The Leader’s Seven Essential Behaviors Building Block Two: Creating Execution Culture Building Block Three: The Job No Leader Should Delegate – Having the Right People in the Right Place visit: www.studyMarketing.org 8
  • 9. Building Block One: The Leader’s Seven Essential Behaviors 1. Know Your People and Business. Leaders have to live their business. In companies that don’t execute, the leaders are usually out of touch with the day-to-day realities visit: www.studyMarketing.org 9
  • 10. Building Block One: The Leader’s Seven Essential Behaviors 2. Insist on Realism • Realism is the heart of execution, but many organizations are full of people who are trying to avoid or shade reality • Start by being realistic yourself. Then make sure realism is the goal of all dialogues in the organization visit: www.studyMarketing.org 10
  • 11. visit: www.studyMarketing.org Building Block One: The Leader’s Seven Essential Behaviors 3. Set Clear Goals and Priorities • Leaders who execute focus on a very few clear priorities that everyone can grasp • Focusing on three of four priorities will produce the best results for the resources at hand visit: www.studyMarketing.org 11
  • 12. Building Block One: The Leader’s Seven Essential Behaviors 4. Follow Through • Clear, simple goals don’t mean much if nobody takes them seriously • The failure to follow through is widespread in business, and a major cause of poor execution visit: www.studyMarketing.org 12
  • 13. Building Block One: The Leader’s Seven Essential Behaviors 5. Reward the Doers • If you want people to produce specific results, you reward them accordingly. • This fact seem so obvious, yet many corporation do such a poor job of linking rewards to performance that there’s little correlation at all visit: www.studyMarketing.org 13
  • 14. visit: www.studyMarketing.org Building Block One: The Leader’s Seven Essential Behaviors 6. Expand People’s Capabilities via Coaching • As a leader, you’ve acquired a lot of knowledge and experience – even wisdom – along the way. Your job is passing it on the next generation of leaders. • This is how you expand the capabilities of everyone else in your organization, collectively and individually. visit: www.studyMarketing.org 14
  • 15. visit: www.studyMarketing.org Building Block One: The Leader’s Seven Essential Behaviors 7. Know Yourself Without emotional fortitude, you can’t be honest with yourself, deal honestly with business and organizational realities, or give people forthright assessments. visit: www.studyMarketing.org 15
  • 16. Building Block Two: Creating Execution Culture The basic premise is simple: Culture change gets real when your aim is execution. visit: www.studyMarketing.org 16
  • 17. Building Block Two: Creating Execution Culture You don’t need a lot of complex theory or employee surveys to use this approach. You just need to change people’s behavior so that they produce results. 17 visit: www.studyMarketing.org
  • 18. Building Block Two: Creating Execution Culture First, you tell people clearly what results you’re looking for. visit: www.studyMarketing.org 18
  • 19. Building Block Two: Creating Execution Culture Then discuss how to get those results, as a key element of the coaching process. visit: www.studyMarketing.org 19
  • 20. Building Block Two: Creating Execution Culture Then you reward people for producing the results. If they come up short, you provide additional coaching, withdraw rewards, give other jobs, or let them go. When you do these things consistently, you create a culture of getting things done! visit: www.studyMarketing.org 20
  • 21. Building Block Three: The Job No Leader Should Delegate – Having the Right People in the Right Place Why the Right People Aren’t in the Right Jobs? visit: www.studyMarketing.org 21
  • 22. The leaders may not know enough about the people they’re appointing • The leaders may pick people with whom they’re comfortable (psychological comfort), rather than others who have better skills for the job • The leaders may not have the courage to discriminate strong and weak performers and take the necessary actions. visit: www.studyMarketing.org 22
  • 23. The leaders aren’t personally committed to the people process and deeply engaged in it !! visit: www.studyMarketing.org 23
  • 24. The execution- oriented leader devoted an inordinate amount of time and emotional energy to hiring, providing the right experiences for, and developing leaders. visit: www.studyMarketing.org 24
  • 25. Core Process of Execution visit: www.studyMarketing.org 25
  • 26. Core Process of Execution Strategy Process People Process Operational Process visit: www.studyMarketing.org 26
  • 27. Strategy Process Defines where a business wants to go visit: www.studyMarketing.org 27
  • 28. A strong strategic plan must address the following questions: • What is the assessment of the external environment? • How well do you understand the existing customers and markets? • What are the critical issues facing the business? • What is the best way to grow business profitably? • Can the business execute the strategy? • What are the important milestones for executing the plan? visit: www.studyMarketing.org 28
  • 29. Strategy Execution Review Questions • How strong is the organizational capability to execute the strategy? • Is the plan scattered or sharply focused? • Are the linkages with people and operations clear? visit: www.studyMarketing.org 29
  • 30. People Process Defines who’s going to get it there visit: www.studyMarketing.org 30
  • 31. A robust people process provides a powerful framework for determining the organization’s talent needs over time, and for planning action that will meet those needs. visit: www.studyMarketing.org 31
  • 32. Robust People Process based on the following building blocks: • Linking to strategic plan and business results • Developing the leadership pipeline though continuous improvement, succession depth, and reducing retention risk • Deciding what to do about non-performers visit: www.studyMarketing.org 32
  • 33. Operation Process provides the path for those people. visit: www.studyMarketing.org 33
  • 34. A robust operation process focuses on an operating plan that links strategy and people to results. visit: www.studyMarketing.org 34
  • 35. Operating plan includes the programs your business is going to complete within one year to reach the desired levels of such objectives as earnings, sales, margins, and cash flow. visit: www.studyMarketing.org 35
  • 36. Source of Reference: Larry Bossidy and Ram Charan, Execution : The Discipline of Getting Things Done, Crown Business Publication visit: www.studyMarketing.org 36