1. Digital Marketing Solutions(SEO) Provider Company

2. Company at a Glance
Zaptas Technologies Pvt. Ltd. (ZTPL) is a leader in IT Services, Digital & Business solutions that partners with its clients to simplify,
strengthen and transform their businesses.
We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry
expertise and a global network of innovation and delivery centers.
ZTPL is established to provide the world class IT Solutions by a Group of professionals from various domains & technologies.
Our focus is on business first & technologies are used to enable the business processes to achieve the business objectives along
with optimization of resources & profit.
ZTPL is set up with a belief to provide “Innovative, Intelligent and Integrated” solutions for its clients.
We have the ability to offer our customers flexible & robust solutions at every stage.
Our service is a long-term solution to get your site rank high through organic search and pay per click advertising.
We are sending you the overall information of how we will be able to provide you with pro-active SEO maintenance, advice and
regular SEO campaign reports.
Your queries are welcome…………!!!!!!!!!!!!!

3. 1. Messages to your target audience.
2. Increase your profile against your competitors.
3. Target a global audience via search engines Optimization.
4. Be accountable with ROI tracking.
5. Drive high quality customers to your website.
6. Increase sales leads from customers looking for your products and
services.
7. Build your brand online by communicating marketing.
Benefits/Objectives of SEO

4. Our 7 steps SEO process

5. Steps We Follow
A. Website Analysis and Evaluating Competitors Progress
1. Setting Goals: Our aim is to provide you with complete web marketing solutions
to help your website rank high on the search engines
2. Competitor Benchmarking Analysis: By using our SEO services you will be able to
receive a branded presence on Google and Yahoo search engines
3. Key phrase Research: The keywords with high conversion rate raise your ROI

6. SEO Types
SEO Activities
On Page
Optimization
Off-page
Optimization

7. On page optimization
On Page
Optimization
InitialSite
Analysis Competition
Analysis
Keyword
Density&
Placement
Title&Meta
Tags
404s& 301sHeader tags
Anchortext
XHTML
Validation
Sitemaps

8. Off page optimization
Off-Page
Optimization
Directory
Submission Article
Submission
Local Listing
Blog
Optimization
RSS(Really
Simple
Syndication)
Forum
Optimization
Sitemap
Submission
Viral
Marketing
Link
Building
Yellow Pages/
Classifieds
Social
Bookmarking
SMO

9. SEO tools
• Focus on keyword research
• Spotting niche search
engines
Word Tracker
• For traffic analysis
• For website analysis and
lead tracking
Google Analytics
• For tracking broken links
• For checking updated and
current pages
Xenu
• For ranking check and other
SEO activities
• For competitive analysis
IBP

10. Implementation activities
 Creating Meta tags – title,
keyword, description, author etc.
 Creating Robot.txt files
 Optimizing Anchor tags
 Flash Images optimization
 ALT Tags
 URL friendliness
 Content rewriting
 Optimizing inter-linking of the
pages
 Optimizing Heading tags
 Creating & submission of
sitemaps- xml, txt, ROR formats
 Footer section optimization
 Goals and Event tracking
 configuration in Google Analytics

11. Social Media

12. Social Media Optimization
• Facebook Fan Page Creation
• Google+ Page Creation
• Regular Update
• Linkedin Company Page
creation
• Facebook Timeline design
• Regular update
• Facebook Fan Page Like
Integration
• Photo Sharing
• Twitter Page Creation
• Web 2.0 Profile creation
• Regular Update
• Twitter Follow button
integration
• Twitter Background design

13. Our Website Performance

14. Keyword Competitive Analysis Report
Link Popularity Report
Site Review Report
Website Analytics Report
Deliverable Lists

15. Costing & timeline - your company on the web

16. Keywords Starter Bronze Silver Gold
Number Of Keywords To be Optimize    
Website Audit
Search Engine friendly Analysis    
Link Popularity Analysis    
Keywords research and analysis    
Duplicate content analysis    
Website structure analysis No   
Competitor Analysis No No  
Detailed SEO Plan    
SEO Compatibility Check
Broken Link Check    
Page Size Check No No  

17. On Page Optimization
URL Mapping    
URL Re-writing No No  
Title tag optimization    
Meta tag optimization    
Keyword density, Proximity & prominence check    
Anchor text optimization No   
Alt Tag Optimization No   
Custom 404 error page Setup No No  
Google analytic Account setup    
Webmaster tool(Google/Bing) Account Setup    
SEO Header tag optimization    
Exiting Content Optimization    
New page creation (If required)    
Xml And txt Site map generation    

18. Off-page Optimization and link Building
Social Bookmarking    
Article Submission    
Article Social Sub marking    
Press Release Submission No No  
Classifieds submission    
SEO Content creation
Article Writing    
Press release Writing    
Review Writing No No No 
Local Search Website optimization
Local Search engine submission    
Updating local Listing pages No No  

19. Blog Optimization
Blog Creation No   
Blog writing No No  
Blog directory submission No   
Blog RSS Submission No  
Social Media optimization
Facebook fan page creation    
Regular update No   
Facebook timeline Design No   
Facebook fan page integration    
Twitter page creation    
Regular update No   
Twitter Background Design No   
Twitter follow Button Integration    
Google +Page Creation    
Linkedin company page creation No   

20. Reporting
Traffic log analysis    
Keywords Ranking reports    
Monthly progress Report    
Customer Support (E-Mail , Chat)    
Project Manager    
SEO Pricing
Cost per Month 10,000 16,000 22,000 32,000
Note:
1. Website into consideration http://www.ClientWebsite Name.com/
2. Service tax extra.

21. Meta tag Analysis Weekly Weekly Weekly Weekly Weekly Weekly
Webmaster Central Setup Weekly Weekly Weekly Weekly Weekly Weekly
Off Page SEO
Search Engine Submissions
Weekly Weekly Weekly Weekly Weekly Weekly
Directory Submissions Weekly Weekly Weekly Weekly Weekly Weekly
Social Bookmarking Weekly Weekly Weekly Weekly Weekly Weekly
Article Writing Submissions
Weekly Weekly Weekly Weekly Weekly Weekly
Press Release Submissions
Weekly Weekly Weekly Weekly Weekly Weekly
Blog Posting Weekly Weekly Weekly Weekly Weekly Weekly
Forum Posting Weekly Weekly Weekly Weekly Weekly Weekly
RSS Feed Submissions Weekly Weekly Weekly Weekly Weekly Weekly
Video Optimizations Weekly Weekly Weekly Weekly Weekly Weekly
Yahoo Answers Weekly Weekly Weekly Weekly Weekly Weekly
Monthly Report Activities

22. Search Engine Marketing (Adwords)

23. Benefits of Ads

24. PPC Process
Keyword Research and
Analysis
Competitor Analysis
Traffic AssessmentBudget Assessment
Strategy
Definition
ppc process

25. .
Awarenes
s + Brand
visibility
Leads
TG searching for discounted stores segment
Ad Groups with precise categories
Customized multiple ad copies for each ad group
Geographic targeting used to increase relevance
Day Parting and time distribution implemented
SEARCH
Text Ads
CONTEXTUAL
Google Ads in other
sites
PLACEMENT
Google ads in Google
network
Google Boost your business by campaign

26. So what are you waiting for ? ……………let us get started
Payment Terms: –
50% in advance.
Balance after everything is completed and tested by you on our demo server.
Bank Details:- Pay by cheque:
Bank Name:
Details: A/c Name:
A/c No:
Branch:
We assure you that we will justify your all requirements, implement latest web technology and deliver you a bug less nice website
with in time.
Yours faithfully,
MR. Kunal Ranjan Singh
Sr. SEO Consultant
Zaptas Technologies Pvt Ltd.
Reach Us:
Zaptas Technologies Pvt. Ltd.
Address: 504, Sec-2C, First Floor,
Vasundahra , Ghaziabad,
U.P, India, 201012
Email: enquiry@zaptas.com
Phone:+91-120-4370324