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C-saw
Zia Su
2014 December
UX Project
C-saw is a real world application that helps cohabiting couples to
settle up their joint expenses. They don’t need to have...
– Alina Dizzy
“Navigating finances as a cohabiting unmarried
couple is one of the biggest strains on a
relationship, but do...
Background Research
http://www.familyfacts.org/charts/110/nearly-12-percent-of-couples-living-together-are-unmarried
Nearl...
Background Research
http://news.virginia.edu/content/whose-turn-pay-can-be-deal-breaker-cohabiting-couples
Cohabiting coup...
Problems
• Always ask ”Whose turn to pay?”
• One half of the couple earns more than the other, and it’s not fair that two
...
Unique Solutions
• Set fair contribution rule and allow uneven split
• Hook up with credit card
• Two people’s bookkeeping...
Concept Video
https://www.youtube.com/watch?v=Gv2_IGHmti4
Competitors
Mint BillGuard Settle Up Splitwise C-saw
Price Free Free
Free (Android)
$1.99 (iOS)
Free Free
User Group ✓ ✓ ✓...
Inspiration
BillGuard
Money Tracker
Key features
• Track the spending in fast and smart way
• Protect cards from fraud and...
Target Audience
Age: 25-34*
Primary: Cohabiting unmarried couple
Secondary: Married couple
24% of women aged 25-34 were co...
Hannah
• Age: 25
• Gender: Female
• Occupation: City College Student
• Location: San Francisco, CA
• Cohabitation time: Tw...
Persona
Linda
• Age: 27
• Gender: Female
• Occupation: Dancer
• Location: Richmond, CA
• Cohabitation time: 6 months
• Per...
Adam
• Age: 32
• Gender: Male
• Occupation: Senior Engineer
• Location: Berkeley, CA
• Cohabitation time: One month
• Pers...
Task1 / User Flow
Create an account and invite the partner to use C-saw
Landing page
Sign up by phone
number
Invite parter...
Task1 / Wirefarms
Create an account and invite the partner to use C-saw
1/8 2/8 3/8 4/8
Task1 / Wirefarms
Create an account and invite the partner to use C-saw
5/8 6/8 7/8 8/8
Task2 / User Flow
Set fair contribution rule
Start page Enter income Choose Category
See what category
will split by incom...
Task2 / Wirefarms
Set fair contribution rule
1/12 2/12 3/12 4/12
Task2 / Wirefarms
Set fair contribution rule
5/12 6/12 7/12 8/12
Task2 / Wirefarms
Set fair contribution rule
9/12 10/12 11/1210/12
Task3 / User Flow
Record new credit card transactions as joint expenses
Home page
(get notification)
Record expense
page
Cl...
Task3 / Wirefarms
Record new credit card transactions as joint expenses
1/10 2/10 3/10 4/10
Task3 / Wirefarms
Record new credit card transactions as joint expenses
4/10 5/10 6/10 7/10
Task3 / Wirefarms
Record new credit card transactions as joint expenses
9/10 10/10
Task4 / User Flow
Record a new spending manually
Home page Enter amount Choose category
Select detail of
spending
Tap “Don...
Task4 / Wirefarms
Record a new spending manually
1/4 2/4 3/4 4/4
Task5 / User Flow
Set monthly budget and then check this month’s eating out spending
Home page Find “Set budget”
Set month...
Task5 / Wirefarms
Set monthly budget and check this month’s eating out spending
1/6 2/6 3/6 4/6
Task5 / Wirefarms
Set monthly budget and check this month’s eating out spending
5/6 6/6
User Testing
Paper Prototype and Interview
Hi-fi Wireframe Digital Prototype
6 rounds of testing / 6 participants for each ...
User Testing
User Testing - Homepage
AfterBefore
References
1. Dizik, Alina. "The Good, the Bad, the Ugly: Finances of Cohabitation." BBC Capital. BBC, 10 Sept. 2013. Web....
[UX Project] C-Saw
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[UX Project] C-Saw

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http://www.ziasu.com/portfolio/portfolio/c-saw

C-saw is a mobile application for cohabitating couples to settle up their joint expenses. They don’t need to have a joint account or to split the bill every time. Just simply takes turn to pay, and C-saw will show them who should pay next time according to the difference of each person’s contribution.

[UX Project] C-Saw

  1. 1. C-saw Zia Su 2014 December UX Project
  2. 2. C-saw is a real world application that helps cohabiting couples to settle up their joint expenses. They don’t need to have a joint account or to split bills. C-saw can tell them who should pay next and track their joint expenses easily. Thesis Abstract
  3. 3. – Alina Dizzy “Navigating finances as a cohabiting unmarried couple is one of the biggest strains on a relationship, but doing it correctly can be a predictor of whether it’ll last.” http://www.bbc.com/capital/story/20130910-do-this-before-moving-in-together
  4. 4. Background Research http://www.familyfacts.org/charts/110/nearly-12-percent-of-couples-living-together-are-unmarried Nearly 12% of couples living together are unmarried COHABITING COUPLES AS A PERCENT OF ALL CORESIDENTIAL COUPLES The percentage of unmarried couples living together has increased ten-fold, from slightly more than one percent of all couples in 1960 to nearly 12 percent in 2011.
  5. 5. Background Research http://news.virginia.edu/content/whose-turn-pay-can-be-deal-breaker-cohabiting-couples Cohabiting couples fought about money more frequently than married couples, and when cohabiting individuals felt that money was being handled unfairly, they were 70% more likely to break up than cohabiting couples who didn't feel that way. Breaking up over money issues 75% to 80% of married couples pool their incomes, which is kind of blurs whose money is paying for what, but only about 50% of cohabiting couples do. Pool money?
  6. 6. Problems • Always ask ”Whose turn to pay?” • One half of the couple earns more than the other, and it’s not fair that two people contribute evenly • Don't want to constantly discuss over “who owes who” • Lack of a tangible contribution rule and it can cause conflict • Can’t see partner’s joint spending record
  7. 7. Unique Solutions • Set fair contribution rule and allow uneven split • Hook up with credit card • Two people’s bookkeeping • Visualization of who should pay • Able to see partner’s joint spending records • Easy to use and clean interface
  8. 8. Concept Video https://www.youtube.com/watch?v=Gv2_IGHmti4
  9. 9. Competitors Mint BillGuard Settle Up Splitwise C-saw Price Free Free Free (Android) $1.99 (iOS) Free Free User Group ✓ ✓ ✓ Record spending ✓ ✓ ✓ ✓ ✓ Hook up credit card ✓ ✓ ✓ Record manually ✓ ✓ ✓ ✓ Settle up money ✓ ✓ ✓ Spending report ✓ ✓ ✓ Create budget ✓ ✓ ✓ ✓ Usability ★★★★ ★★★★ ★★★ ★★★★ ★★★★★ Interface ★★★★ ★★★★ ★★ ★★★★ ★★★★★ Best ★★★★★ Better ★★★★ OK ★★★ Bad ★★ Worst ★
  10. 10. Inspiration BillGuard Money Tracker Key features • Track the spending in fast and smart way • Protect cards from fraud and unfair charges • Save money with smarter tech Inspiration C-saw has recording function as well, so I got inspiration from this App. It is impressive that how smoothly BillGurd leads user to confirm each transaction. Also the interface design is modern and elegant.
  11. 11. Target Audience Age: 25-34* Primary: Cohabiting unmarried couple Secondary: Married couple 24% of women aged 25-34 were cohabiting, compared to 22% of women aged 35-39, and 15% of women aged 40-44. In every age group, the percentages have increased since 1987. http://www.unmarried.org/statistics/ *
  12. 12. Hannah • Age: 25 • Gender: Female • Occupation: City College Student • Location: San Francisco, CA • Cohabitation time: Two and half years • Personality: Easygoing, carful • Financial tool: Excel “I think it’s not fair to split all costs down the middle since our earnings are different.” Persona
  13. 13. Persona Linda • Age: 27 • Gender: Female • Occupation: Dancer • Location: Richmond, CA • Cohabitation time: 6 months • Personality: Passion, effective • Financial tool: mint.com “Discuss who should pay is always annoying.”
  14. 14. Adam • Age: 32 • Gender: Male • Occupation: Senior Engineer • Location: Berkeley, CA • Cohabitation time: One month • Personality: Hard-working, organized • Financial tool: Google doc “I want to know both my and my partner’s joint spending record, so I can track them easily.” Persona
  15. 15. Task1 / User Flow Create an account and invite the partner to use C-saw Landing page Sign up by phone number Invite parter User’s phone book Send invitation via SMS Start Done
  16. 16. Task1 / Wirefarms Create an account and invite the partner to use C-saw 1/8 2/8 3/8 4/8
  17. 17. Task1 / Wirefarms Create an account and invite the partner to use C-saw 5/8 6/8 7/8 8/8
  18. 18. Task2 / User Flow Set fair contribution rule Start page Enter income Choose Category See what category will split by income Set up rest of categories Check fair contribution Rule Leave comments Send to partner skip Start Done
  19. 19. Task2 / Wirefarms Set fair contribution rule 1/12 2/12 3/12 4/12
  20. 20. Task2 / Wirefarms Set fair contribution rule 5/12 6/12 7/12 8/12
  21. 21. Task2 / Wirefarms Set fair contribution rule 9/12 10/12 11/1210/12
  22. 22. Task3 / User Flow Record new credit card transactions as joint expenses Home page (get notification) Record expense page Classify expenses New joint expenses Confirm the category Correct the category Tap “Done” Home page (seesaw moves) Record successfully Start Done
  23. 23. Task3 / Wirefarms Record new credit card transactions as joint expenses 1/10 2/10 3/10 4/10
  24. 24. Task3 / Wirefarms Record new credit card transactions as joint expenses 4/10 5/10 6/10 7/10
  25. 25. Task3 / Wirefarms Record new credit card transactions as joint expenses 9/10 10/10
  26. 26. Task4 / User Flow Record a new spending manually Home page Enter amount Choose category Select detail of spending Tap “Done” Record successfully Home page (seesaw moves) Start Done
  27. 27. Task4 / Wirefarms Record a new spending manually 1/4 2/4 3/4 4/4
  28. 28. Task5 / User Flow Set monthly budget and then check this month’s eating out spending Home page Find “Set budget” Set monthly budget Tap “set” Tap system menu button Find “Spending Report” Sending Report page Tap “eating out” icon Find out this month’s eating out spending Start Done
  29. 29. Task5 / Wirefarms Set monthly budget and check this month’s eating out spending 1/6 2/6 3/6 4/6
  30. 30. Task5 / Wirefarms Set monthly budget and check this month’s eating out spending 5/6 6/6
  31. 31. User Testing Paper Prototype and Interview Hi-fi Wireframe Digital Prototype 6 rounds of testing / 6 participants for each testing Oct 2014 Lo-fi Wireframe 6 rounds of testing / 3 participants for each testing Nov 2014 1 2 5 rounds of testing / 3 participants for each testing Nov 2014 5 rounds of testing / 2 participants for each testing Dec 2014 3 4
  32. 32. User Testing
  33. 33. User Testing - Homepage AfterBefore
  34. 34. References 1. Dizik, Alina. "The Good, the Bad, the Ugly: Finances of Cohabitation." BBC Capital. BBC, 10 Sept. 2013. Web. 15 Dec. 2014. <http://www.bbc.com/capital/story/20130910-do-this-before-moving-in-together>. 2. Fowles, Deborah. "Personal Finance Issues for Unmarried Couples Living Together." About Money. About.com, n.d. Web. 15 Dec. 2014. <http://financialplan.about.com/cs/unmarriedcouples/a/SoHappyTogether.htm>. 3. Cannon, Brevy H Visitors of the University of Virginia. "'Whose Turn To Pay?' Can Be Deal-Breaker for Cohabiting Couples." UVA Today. Visitors of the University of Virginia, 6 May 2009. Web. 15 Dec. 2014. <http:// news.virginia.edu/content/whose-turn-pay-can-be-deal-breaker-cohabiting-couples>. 4. Unmarried Equality. "Statistics." Unmarried Equality. Unmarried Equality, n.d. Web. 15 Dec. 2014. <http:// www.unmarried.org/statistics/>. 5. Palmer, Kimberly. "Living Together and Keeping Money Separate - US News." US News RSS. U.S. News & World Report, 11 Oct. 2011. Web. 15 Dec. 2014. <http://money.usnews.com/money/personal-finance/articles/2011/10/11/ living-together-and-keeping-money-separate>. 6. Aleccia, Jonel. "'The New Normal': Cohabitation on the Rise, Study Finds." NBC News. NBC News, 3 Apr. 2013. Web. 15 Dec. 2014. <http://www.nbcnews.com/health/health-news/new-normal-cohabitation-rise-study-finds- f1C9208429>. 7. Caprara, Collette. "Family Fact of the Week: Dimming Aspirations in the Rise of Cohabitation." Daily Signal. Daily Signal, 18 Sept. 2013. Web. 16 Dec. 2014. <http://dailysignal.com/2013/09/18/family-fact-of-the-week-dimming- aspirations-in-the-rise-of-cohabitation/>.
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    Feb. 26, 2015

http://www.ziasu.com/portfolio/portfolio/c-saw C-saw is a mobile application for cohabitating couples to settle up their joint expenses. They don’t need to have a joint account or to split the bill every time. Just simply takes turn to pay, and C-saw will show them who should pay next time according to the difference of each person’s contribution.

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