ZKId Network. Print appearing in
TIME, Parenting, and shelter
books to support start-up Virtual
Private Network for child-safe
Newspaper recruitment ad for
SpaceWorks, soliciting resumes
from software engineers. Achieved
over 750% of budgeted response.
Print, mail, TV and collateral branding &
customer acquisition campaign for Wells
Fargo Bank N.A. Specific products
included DDA and loan instruments.
multimedia: new product launch
Launch campaign for new credit card product developed as joint venture between Household Credit
Services and Ameritech Corp. The TV spots were designed to generate maximum product awareness
in a short time frame and support direct mail solicitations following.
sales & branding collateral
Brochure component of branding campaign
to name & define a new modular product
for physical and virtual inventory online
management developed and offered by
The Garvey Group in Chicago.
Clothestime Stores direct
mail to young women in
area(s), featuring model
as spokesperson with
discount coupon as offer.
schedule: nine hours.)
“Restore Your Passion”. Website for
Volante Classics, a Boston metro-area
classic car restoration and sales
operation. The shop targets middle-aged
men of means seeking restored
examples of the sports-cars they
cherished as young men and can now
Branding & new customer acquisition multimedia campaign for Household Bank / Household
Credit Services and Household International family of companies.
mail & web
B2B campaign for Dell Computers
to Federal & State governments.
Campaign was timed to hit at end
of fiscal year for targeted agencies.
Campaign supported by banner ads.
Branding campaign using fractional
ad units for Jet Support Services Inc.
This example used two horizontal
third-page units to work over and
under editorial content, creating the
illusion and page command of a full-
page ad, but at lower media cost.
A calendar giveaway for trade show
booth visitors, featuring the mascot dog
“Jessi” as interpreted by various famous
Visa card mailing for Valley Bank of Arizona. Generated 8.9%
mail response rate, compared to industry / category average of 2%.
mail: lead generation
Lead generation piece for Hewlett-Packard (small business
printers division) and WordPerfect targeted to small business.
This mailing generated a 14.9% response rate. It also moved
several prospects to keep the originall mailer intact and respond
using a photocopy of the reply card, mailed back in a stamped
envelope. These prospects wrote highly complimentary
comments on their photocopied replies, some of which are