idea generation lock-and-key

1. On Creating Opportunities
Ziya G. Boyacigiller
This presentation was created and given by Ziya
Boyacigiller who was leading Angel Investor and a loved
mentor to many young entrepreneurs in Turkey. We have
shared it on the web for everyone’s benefit. It is free to
use but please cite Ziya Boyacigiller as the source when
you use any part of this presentation. For more about
Ziya Boyacigiller’s contributions to the start-up Ecosystem
of Turkey, please go to www.ziyaboyacigiller.com

2. On Creating Opportunities
What is the right strategy?
Ziya G. Boyacigiller

3. What is wrong with this ...

4. What is wrong with this ...

5. You are selling what ?
Where are
the
customers
for this
store?

6. You are looking for what ?

7. Identifying Opportunity
DEMANDSUPPLY
ENTREPRENEUR

8. Idea Generation
Would you Build a key…then find a lock
that fits this key?
DEMAND
SUPPLY

9. …or…

10. DEMANDSUPPLY
Idea Generation
Would you identify the lock…then build a key
that fits it?

11. DEMAND
Idea Generation
BUT, start with WHICH lock ?

12. Idea Generation
Key for WHICH ?
A. Has no locker and lock?
B. Has a locker and key already, and works fine?
C. Has a locker and key, but difficult to turn to unlock?
D. Has a locker and key, but sometimes doesn’t work?
E. Has a locker but no key?
F. Many lockers with no keys?
G. Has a locker with no key, and there is time-sensitive valuables in it?
H. Many lockers with no keys, and there are time-sensitive valuables in
them?

13. Vinod Khosla
“Any big problem is a big opportunity…”

14. Evolution of Knowledge
http://files.posterous.com/jaysteele Roger L. Martin
Big Problem Small
Opportunity
Opportunity Big
Opportunity
Global
Scalable
Knowledge
Machines
Chips
Software
Internet
Robots

15. Idea Generation
Key for WHICH lock ?
A. Has no locker and lock?
B. Has a locker and key already, and works fine?
C. Has a locker and key, but difficult to turn to unlock?
D. Has a locker and key, but sometimes doesn’t work?
E. Has a locker but no key?
F. Many lockers with no keys?
G. Has a locker with no key, and there is time-sensitive valuables in it?
H. Many lockers with no keys, and there are time-sensitive valuables in
them?

16. Change
drives
Opportunities

17. CHANGE  NEW NEEDS


18. VISION ENGINEERING
WORKSHOP