3. Introduction
Myntra is an Indian e-commerce company in fashion industry.
The company headquarter is in Bengaluru, Karnataka, India.
It is India’s leading e-commerce company committed to making fashion and lifestyle products accessible
to everyone.
It creates solutions that disrupt the ordinary and help make the world a happier, more fashionable place.
Establishment
Myntra established in 2007 by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena.
The company is constantly evolving into newer and better forms and look for people who
are ready to evolve.
Myntra is passionate about fashion and would love a workplace that is purely result-driven.
4. product
Men: Myntra offers Men
products and men wears with
the high quality.
The prices are very reasonable.
Women: Myntra offers women fashion
and wear.
Must try Myntra women fashion with
high quality and at affordable prices.
Kids: Myntra offers kids
products with high
quality and at affordable
prices.
•Indian & Fusion Wear
•Western wear
•Footwear
•Lingerie & Sleepwear
•Gadgets
•Sports & Active Wear
•Beauty & Personal Care
•Jewellery
•Belts, Scarves & More
•Watches & Wearables
•Sunglasses & Frames
•Backpacks
•Handbags, Bags & Wallets
•Luggages & Trolleys
•Topwear
•Bottomwear
•Footwear
•Sports & Activewear
•Fashion Accessories
•Indian & Festive wear
•Innerwear & Sleepwear
•Gadgets
•Personal Care & Grooming
•Sunglasses & Frames
•Watches
•Boys Clothing
•Boys Footwear
•Girls footwear
•Girls Clothing
•Infants
•Kids accessories
•Home & Bath
Home & Living: Myntra
offers Home & Living
products to the consumers
with high quality and at
reasonable prices.
•Bed Linen & Furnishing
•Cushions & Cushion Covers
•Curtains
•Home Gift Sets
•Kitchen & Table
•Flooring
•Lamps & Lighting
•Bath
•Storage
•Home Décor
5. Myntra App
Myntra App, India’s no. 1 online fashion destination justifies its fashion relevance by bringing something
new and chic to the table on the daily. Fashion trends seem to change at lightning speed, yet the Myntra
shopping app has managed to keep up without any hiccups.
Myntra has vowed to serve customers to the best of its ability by introducing its first-ever loyalty
program, The Myntra Insider.
Gain access to priority delivery, early sales, lucrative deals and other special perks on all your shopping
with the Myntra app. Download the Myntra app on your Android or IOS device today and experience
shopping like never before.
6. Majestic Promotional Marketing Strategy of
Myntra
1)Influencer Marketing
Myntra influences its customers to buy from them by collaborating with influencers. There are various
content creators, celebrities, fashion bloggers, and bloggers on social media platforms. They create
content for their niche audience and have a loyal audience base that follows what influencers
suggest. The influencers create looks wearing the apparel from Myntra and promote the brand.
Myntra does not only collaborate with influencers with millions of followers base but
also collaborates with micro-influencers having 10K to 50K followers on Instagram. On Myntra’s
Instagram page, they share posts by such micro-influencers.
7. 2)Affiliate marketing
Myntra Affiliate Program gives a “refer and earn” platform to affiliates. The bloggers can join the affiliate
program and post reviews of Myntra products and services, and with referrals, They get paid by Myntra.
With this program, Myntra attracts on its shopping platform. Affiliates post
on their website, write blogs, give product reviews and testimonials on their
products, and the audience that views such reviews tends to purchase from
Myntra. It is a win-win for affiliates and Myntra because affiliates can get
a commission for their reviews, and Myntra attracts more customers.
3)Email marketing
If an email is attractive enough, then it can definitely make a sale. Myntra’s
Email marketing strategy makes most customers click on the Call-to-action
button. The emails that they create are aesthetically appealing, and if that
is the case, guess what wonders they would have done on their platform. To
attract a user, an email has to focus both on the content and the layout, and
that’s what makes Myntra’s email marketing strong.
8. 4)SEO and SEM
Where does Myntra gets traffic on its platform?
Now, this is a strong one because 40.57% of the traffic that Myntra gets is from online searches.
From the 40.57% of its search traffic, 80.02% comes from its search engine optimization
strategy, and 19.98% of search traffic comes from paid advertisements.
It means Myntra literally rules the search engine by their strong paid
marketing and optimization strategy. An online platform has to have strong SEO
and SEM strategy to increase traffic on its website, and Myntra is setting an
example here.
9. 5)Advertisements: Online & Offline
When it comes to advertisements, Myntra does not leave out any channel
to advertise their online shopping platform. Be it newspaper ads for an
upcoming sale or a television commercial featuring popular
celebrities, Myntra tries everything.
Myntra’s television commercials are dubbed in regional languages to
pitch audiences from different regions. One of its ad campaigns titled
“UnSkippable” was launched in Tamil, Telugu, Kannada, and Hindi. A
brand running campaign in India has to make sure that its
advertisements are accessible to all the kinds of audiences and
language should not be a barrier in communicating the brand message.
6)Sponsorships and Partnerships
Myntra ties up with other brands and events to get a wider reach to
customers. Myntra is sponsoring India’s most loved crick event, Indian
Premier League’s Chennai Superkings team. The brand logo is printed on the
teams’ jersey, and the team players can be seen donning the jersey with the
Myntra logo on it in various small adverts and posters.
10. 7)Partnerships
Myntra Insider is the loyalty program that the brand runs on its shopping platform.
The customers can become a loyal members when they become part of their
program and make more purchases.
On every purchase, they earn some points, and these points they can use to
get offers from different brands.
8)SMS Marketing
Myntra’s SMS marketing in two words is “Short and Sweet.” If you are sending
an SMS, it has to be short and still convey the point. Myntra’s SMS usually
consist of short phrases like “Saturdays are for relaxing and
shopping.”
“It’s on the house! Buy 1, get 2 Free.”
“Oh no, Summer Sale ends at midnight.”
11. 9)Engage Audience
Myntra is not only focusing its marketing strategy on selling its brand but it
is also engaging audiences with its content. Myntra is engaging audiences with
their blog website where they publish blogs related to fashion and lifestyle.
Also, their latest Myntra Fashion Superstar was a part of their strategy to
engage customers.
10)Brand Ambassador
The biggest online shopping platform needs an ambassador that the whole
country loves. Bhuvan Bam is the digital brand ambassador of Myntra. Everyone
knows who Bhuvan Bam is and is loved for what he does. Having him as their
digital brand ambassador Myntra increases its digital and engages with tech-
savvy, Millennials, and Gen-Z generation audience.
13. Key Takeaways
• There is a lot to learn from the marketing strategy of Myntra.
Myntra is loved by the customers because it gives them access to
the national and international brands right at the doorsteps.
Their brand message depicts that fashion is for everyone.
• The marketing strategy of Myntra is their mantra of success. Here
are some key takeaways from Myntra’s marketing strategy:
• Don’t just make customers, make loyal customers.
• Attract customers by engaging them.
• Try both offline and online marketing strategies.
• Don’t showcase the products but the value you are offering.
