1. Digital Graphics
Henry Buckham

2. File Formats

3. Raster Graphics
• Raster Graphics are bitmap based graphics, and as
such use pixels to display images. Images created
by Raster graphics have a fixed resolution (pixels
retain the same sizes when scaled) meaning that
Raster images often distort when
enlarged, resulting in a poorer quality image.

4. Vector Graphics
• Vector Graphics are based on vectors/paths. This
means that vector graphics are defined as a line with a
start and a finish, but unlike raster graphics, vector
graphics have the computer generate points, curves
and angles in-between the start point and finish point.
• Thanks to this, vector graphics can be scaled without
any loss of quality, making them ideal for logos and
decals. This is because the computer modifies the
dimensions to fit the new size of the image.

5. JPEG
Stands For Joint Photographic Experts Group
Used For Images on the
internet, photographs, graphics. Popular
with website designers as they can be
easily incorporated with little space used.
Advantage Small file size allows JPEG images to be
sent over the internet in a short space of
time. Easy to manage and modify due to
being widely supported by image
programs, and many of them are cheap
and simple to use.
Disadvantage Unable to be scaled without distortion
occurring, lose quality over time due to
compression and recompression (each
time compression happens the file is made
smaller, losing small details.) Lacks
properties that allow deep
modification, with no support for layers or

6. TIFF
Stands For Tagged Image File Folder
Used For Designer graphics, logos, Magazine covers
and desktop publishing graphics. Used by
magazine/publication designers thanks to
the multiple page saving system.
Advantage Lossless compression system allows the
image to retain the same quality when it is
compressed. File type allows multiple
pages to be saved within a single file,
making it useful for creating publications
such as magazines and saving a lot of
space.
Disadvantage Files can become very large and slow.
Many programs lack support to open .TIFF
files. Not as useful to people who are
looking to edit single images and not
creating a publication.

7. PSD
Stands For Photoshop Document
Used For Image manipulation, lots of publication
covers, Large-scale image editing projects.
Very useful for photographers, editors, or
video game texture work.
Advantage Incorporates a layer system which allows
editing of certain parts of an image (like
text) without modifying the entire image.
Supports image transparency, making it
easier to creates things such as T-shirt
prints. Everything is stored in one file,
saving more space than other files.
Disadvantage Photoshop has a higher learning curve
than other programs. The files themselves
cannot be used by other programs and
have to be converted. Large-scale projects
can result in very large file size and
computer slowdown.

8. AI
Stands For Adobe Illustrator Art
Used For Logo creation, resizable graphics and page
graphics/layouts. Useful for small-scale
designers of decals, badges and logos.
Advantage Incorporates vector graphics which allows
images to be resized without loss of
quality, making Illustrator perfect for
business logo design. Simple file sizes
which means they are quick, convenient
and save space on the disk.
Disadvantage Expensive program required as files are
not supported by other programs. Is more
complicated than other drawing programs.

9. 3DS
Stands For 3D Studio File
Used For 3D modelling, rendering, and animation.
Creation of environments, props, and
characters in 3D, often for game design.
Advantage Very powerful program and versatile file
format allows extremely complex models
to be produced from scratch and edited on
a whim. File type is supported by most
other 3D programs, allowing files to be
easily shared.
Disadvantage Most 3D programs are very hard to master,
and require an expensive and powerful
computer to render more complex
models. Huge file sizes, which causes bloat
and slowdown on older PC’s.

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
What I like about this image is how the shapes are modified well enough to fit
the animal’s body making it look neat and professional. I also like the dark
brown colour used which matches the fur coat.
What would you improve if you did it again?
If I was to do it again I would like to finish it completely, as well as adding lots
of detail in the form of eyes, nostrils and fur detail.

13. Rotoscope

14. Evaluation
What did you like about your image?
I like how clear this image is, thanks to correctly rotoscoping the face and
adding the detail where necessary. I’m also fond of the wrinkle detail on the
forehead and the smooth shape of the chin.
What would you improve if you did it again?
I would like to redraw the eyes and suit if I redid this image, as they are quite
rough and could easily be improved. Also, I would like to remove the untidy
shading at the bottom of the image and redo it, giving it a separate layer.

15. Text Based

16. Evaluation
What did you like about your image?
What I like about this image is the usage of a gritty, distressed font and a post
apocalyptic background, as both of these are of a similar theme and create a
combined rustic image. I also like the use of a dark grey within the quote as
fits in with the dark palette used in the image and creates a darker vibe,
something that a bright red or blue would not create.
What would you improve if you did it again?
If I was to redo this image I would likely remove the shadow on the font and
find a higher quality background image, as the current image is a little blurry
from being resized. I would also add the person who said this quote
underneath the text as I have forgotten to add this.

17. Logo Creation

18. Evaluation
What did you like about your image?
What I like in this image is the simple two-colour design using a ‘techy’ font
and modern design cues. I also like how this logo is not as cluttered as some
others I have seen, and instead is clear, consistent and does not use a huge
range of badly contrasting colours.
What would you improve if you did it again?
I think that if I attempted this logo again I would choose a better font for the
text underneath the PBM initials as it is rather blocky and unattractive. Also, I
would like to find a newer font for the main logo that is not italic, allowing for
a more uniform design.

19. T-Shirt Designs

20. Mood board of designs you like

21. Idea Generation

22. Mood board of chosen idea
Empire State
Font for ‘Arukas’
Tan, clear size.
[ARUKAS]
Yours Truly

23. Proposal
Dimensions
2400 X 3200 pixels
Content
My logo will be a circular badge/logo centred on the shirt. Using a simple white/brown
combination the logo will incorporate retro styling in the fonts and design.
The circle of the logo will have a horizontal bar with the ‘Arukas’ logo in tan using the
Empire State font. Below that will be the store’s address.
In the upper ring will be the store motto ‘Yours Truly’ in tan lettering and using a
similar retro font. The lower ring will have the same formatting but ‘The Tailors of
1969’
Export Format
.PNG file format
Advantages; PNG is compatible with the RB template. Supports image transparency.
Disadvantages; Larger file size compared to other formats.

24. Proposal
Deadline
1st October
Wednesday Monday Tuesday
-Begin creation of final logo,
with basic shapes and colours
-Complete all evidence
-Take regular pictures
when changes occur
-Continue with final logo,
adding textures, effects and
accents.
-Note down changes
-Finish logo, begin evaluation
of product and post to
Redbubble.
Schedule
Audience
My shirt will likely appeal to serious fans of classic Resident Evil games (the shop is a
very subtle building in the background and won’t have been noticed/remembered
by everyone.) This is likely males in the 16-30 age group who enjoy video gaming.

25. Digital Flat Plan

26. Peer Evaluation
What are the strengths of the final image?
The final image is very detailed so you can tell that there was a lot of effort and time put into the
final product. The blue and white contrast against each other really well, the blue makes the
white stand out and vice versa. The design is very unique and different to all the other
designs in the class which makes it stand out more. The quote on the shirt; “Our philosophy
at Arukas is class for any situation. Whether it be a casual dinner or a zombie apocalypse.” is
rather comical which again works well with the whole classy design of the shirt, giving it an
edgy look.
What could be developed if the image was
repeated?
If the image was repeated, I would recommend filling the shirt more. Although, the design is
good but because of the size of design, the shirt is made to look simple and plain.

27. Peer Evaluation
What are the strengths of the final image?
• Looking at your final image, I can clearly see that there was a lot of time
and effort placed into this. It matches any t-shirt you choose which is the
most important thing on here. I see the badge as a very indie creation; its
being made and designed by yourself. I think that if you have put the right
tags into it, you should hopefully sell a fair few… just because its different.
What could be developed if the image was
repeated?
If your image was to be taken down and putback up, I would change one
thing: the colour, why? Simply because you could make it stand out so much
more, that’s the only thing I think that’s letting you down.

28. Peer Evaluation
What are the strengths of the final image?
• I like the worn out look that the design has on it, gives it a
professional feel
• I like the detail that has been put on it and the content of the
humorous small text
• I like how it is very different from anything I’ve seen before.
What could be developed if the image was repeated?
I think the text could be made bigger, because it is fairly difficult to
read and this might put buyers off.
I also think that there shouldn’t be a limited amount of colours you can
buy this shirt in, someone might want to buy the shirt in pink, but they
can’t.
I think there should also be a women's version as well, so you don’t
limit your customers.

29. T-Shirt Evaluation

30. Does your final product reflect your
original intentions?
• The original flat plan I created depicted a brown circular logo using several ‘art deco’
style fonts and a somewhat retro 1920s vibe. The original logo included the Arukas
name, store location, slogans and the crown decal, which became the staple. My final
logo has been created with a mixture of blue shades instead of brown, and the art deco
vibe has been dropped and replaced with a stylish 1960s feel, with the handwritten
style title and regal accents. The slogan was also changed from ‘The Tailors of 1969’ to
‘Our philosophy at Arukas is class for any situation, whether it be a casual dinner or a
zombie apocalypse.’
• Furthermore, I have kept the ‘Yours Truly’ subtitle but the street address was changed
from Central Street to Flower Street after I researched the actual location from the
game.

31. Is your product suitable for your
audience?
• My shirt will likely appeal to serious fans of classic Resident Evil games (the shop is a
very subtle building in the background and won’t have been noticed/remembered by
everyone.) This is likely males in the 16-30 age group who enjoy video gaming.
• I believe that my shirt was quite a success in regards to audience suitability as my design includes the
Arukas references and reference to the game itself (Zombies, Raccoon City) so if a Resident Evil fan were to
come across this shirt they would make the connection instantly. However, with this, the actual logo was
for a store that is not blatantly obvious in the game. It’s part of the scenery in one of the first background
scenes in the game and most players will not remember such a small detail. While some fans remember
Arukas by name, the majority of potential customers will likely catch on via the address line which
references Raccoon City, the main setting of the game and spoken in dialogue many times.
• The reason I chose 16-30 in the male age group is because studies have discovered that this is the group
that represents the highest proportion of video gamers, and Resident Evil is popular with men. In
particular, this age group would have been at the peak ages when the game was released (late nineties)
and as such would have likely played this game in these years.
The shop as seen in game.
The address as seen on my logo.

32. What do you like/dislike about the
techniques you have used?
• The ellipse tool featured heavily in the creation of this logo, as I utilised it in creating several ellipses which
I brought together to create different strokes and outlines to increase the complexity of the badge itself. I
like how usage of this tool created a nice effect for the outlines of the logo instead of a blank circle with no
details whatsoever.
• I chose to use the ellipse tool to create my shapes because holding the shift key while drawing the shape
results in perfect proportions, meaning that the dimensions do not have to be fiddled with. Using
something like rotoscoping would have resulted in wonky, uneven shapes.
• I also happened to use the path tool to get the bended text style used at the top, which is one of the main
points I like about this design as it was something that many vintage logos used and really gives off a
stylish retro vibe. However, I do not like how it was hard to get the correct position for the text as the
guides were not helpful.
• Lastly, I used the colour range tool to get the ‘distressed’ effect for the logo, giving it the effect of wear and
age often found in retro and indie styling. I think this really contributes to the overall period styling of the
badge but I was not satisfied with the texture I used, as the distress did not look as natural close up as I
would have preferred.
<- usage of the ellipse
tool to create a complex
circle.
<- Usage of the path tool to get a rotated
text effect.
The texture I used for weathering. 

33. What do you like/dislike about how
your final product looks?
• Judging my final design I can safely say that I am extremely happy with how it turned out.
What I like about my design is the consistent retro and period styling and the usage of
different shades of blue to give it a great regal look as opposed to the original brown logo,
which in my opinion didn’t have any personality. My final logo seems to have quite a feel to it
as if it is a real logo you’d find on clothes in the 1960’s or older, which is really unique and is a
change to the modern logos that are made today.
• However, I do not like some aspects, one of the main ones being how the bottom of the logo
is quite empty and the distressing used doesn’t look as good as I wanted it to. When I was
creating the bottom of the logo I was very unsure about what to include, and experimented
with a number of graphics and quotes before I settled on my reference to the theme of
Resident Evil (zombie apocalypse) It took me a while to get right which is something I don’t
like, as I feel like there could still be more in the bottom of the logo.
• In terms of the distressing, I was unhappy with the overall look as it didn’t look very natural
and just looked like big white blobs up close, as an asphalt texture was used to get the effect.
Next time I will likely use a more suitable texture, like paper or rot.
<- the crown and gem,
an example of the
regal, upper class
styling.
<- The distressing
is not convincing
up close.

34. Why did you include the content you
used?
• In my design I used a multitude of retro/vintage themed accents and styles that
combined together gave my design the appearance of a 1960s tailor badge. Such
examples of this included a simple colour palette, being several shades of a nice ‘upper-
class’ blue, and white for the text and some of the borders. In my opinion this was a
very nice combination that when together has a very high class vibe, whereas a
multitude of badly contrasting colours would have made the logo look cheap and tacky.
• Secondly, I used several free vectors online that added to the wealthy vibe, namely a
gem and a crown that I placed at the top of the badge.
• The fonts used were inspired by 1950s and 60s styles found in logos, mainly a
‘handwritten’ styling used for ‘Arukas’ and a basic serif font for use with the slogans and
address line.
<- The stylish handwritten font
used for Arukas.
<- The gem vector used in
the logo.

35. What style have you employed in your
products?
• My logo uses a very unique period styling inspired by badges and logos of the 1950s
and 60s, specifically those found on tailor shops and clothing. What this incorporates is
typically a rounded badge with the tailor’s name, plus an address and slogans, plus
dates and whatnot. This is all accompanied by handwritten style fonts and a uniform
colour scheme, giving it a simple but extremely effective vibe.
Examples of
logos I have
been
influenced by.

36. What were the strengths and weaknesses
of the pre-production and planning
• During my planning I collected a number of logos both from Redbubble and Google
which helped me form a basis as to what I wanted to create. Firstly, there were a lot of
‘in-universe’ logos created for games and shows on Redbubble, for products or shops.
This inspired me to create my own as I could use one of my favourite series and have a
certain degree of creative freedom. Collecting images that centred around the theme of
retro badges began forming the basis of what my design would look like, a retro styled
badge for a upper class tailor shop.
<- This image formed the basis of
my circular, multi-bordered logo.
<- This badge gave me
inspiration for a weathered
look, as well as the
handwritten style fonts.
In terms of weakness, I could not find any
specific tailor shop logos and truthfully it
was difficult to find suitable retro logos in
the first place. In addition to this, it was
troublesome to find suitable vectors for
use in development.

37. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
Detailed, complex border.
Nice combination of crown and
gem that influences high class
vibe.
The font used for Arukas is great looking
with the dark blue stroke and fits well
with the badge.
Next time I would have liked to make it
slightly bigger to fill up more space.
A couple of peers liked the tongue-in-cheek
reference, however I would have liked to
make this text bigger.
‘Yours Truly’ is barely visible and I would have liked to make it bigger
I would have liked to inserted something into this
blank space as it makes the bottom half look bare.
I think the path text came out extremely well
and fits with the retro theme.
Next time I would like to find a floral
vector that looks a little better when
applied with a colour overlay.
The edges here look extremely
bare. I would have liked to
include some sort of
decoration.

38. Peer Feedback
• Agree:
• Several people mentioned that the subtitles and slogans were difficult to read. I
fixed this by resizing the logo on the template and should now be much more
visible.
• People have said this design was very unique and detailed with a lot of thought
put into it. I tried to go for something much more different than everyone else and
I have succeeded.
• It was remarked that the shirt was too simple and plain. Fixed by making the logo
larger and adding more colours to purchase, as well as more styles.
• Disagree:
• One remarked that the colour wasn’t very good, apparently because it didn’t stand
out well. I chose a light colour to give the illusion of a worn badge, as well as
avoiding a bold colour in fear that it might look far too bright and ugly.