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Radio Audience
Measurement System
www.radio-score.comwww.radio-score.com
Radio Score is an innovative company, which uses state of the art technology to provide
scientific Radio Audience Measurement (RAM) system for the first time in Pakistan.
Radio Score has setup a representative panel of individuals who are listening to
Radio via Mobile Phones & Car Radio.
Research Audience Representation Across Urban Pakistan
City: Karachi, Lahore, Islamabad,
Faisalabad, Peshawar, Multan & Hyderabad
Male, Female
A,B,C/D
(Mobile: 435 & Car Decks: 60) 495
1st – 30th Jun 2019
Gender:
Sec:
Sample size:
Period:
Full Panel Data
Introduction
Note: Non Commercial Channels
i.e. FM 93, FM 97 & Other have
been removed
www.radio-score.com
Age Split
Sample Split
Sampling design based on research standards of representative sampling techniques for statistically
sufficient samples for Gender, SEC & Cities
CITY SEC GENDER
RadioScore Sample
Total : 495
• Mobiles: 435
• Car Decks: 6031 - 45
www.radio-score.com
National Top Channels KLI*
Ratings & Reach based on 24 Hours
*KLI 1st-30th Jun 2019
(Mobile + Car)
0.54
66%
0.29
48%
0.23
52%
0.17
40%
0.07
25%
0.08
25%
0.09
33%
0.13
41%
0.06
23%
www.radio-score.com
Karachi Top Channels*
0.01
3%
0.04
12%
0.03
16%
0.68
55%
0.31
41%
0.29
33%
0.26
37% 41%
0.22
0.11
15%
0.05
16%31%
0.16
34%
0.20
29%
0.13
Ratings & Reach based on 24 Hours
*Karachi 1st-30th Jun 2019
(Mobile + Car)
www.radio-score.com
Lahore Top Channels*
0.51 0.160.200.38
79% 61% 61% 58%
0.110.110.140.15
47%52%53%58%
0.040.09 0.08
46% 39% 31%
Ratings & Reach based on 24 Hours
*Lahore 1st-30th Jun 2019
(Mobile + Car)
www.radio-score.com
Islamabad – Rawalpindi Top Channels*
0.33
65%
0.31
57%
0.24
63%
0.21
56%
0.09
28%
0.16
39%
0.18
44%
0.21
29%
0.09
22%
0.02
7%
Ratings & Reach based on 24 Hours
*ISB / RWP 1st-30th Jun 2019
(Mobile + Car)
www.radio-score.com
Peshawar Top Channels*
0.490.70 0.45
0.09
0.26
0.03 0.01
68% 74% 84% 29%
6%26%42%
Ratings & Reach based on 24 Hours
*Peshawar 1st-30th Jun 2019
(Mobile)
www.radio-score.com
Listenership Behavior*
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.01
1.65
2.4
2.48
2.6
2.74 2.76 2.8
3
2.92 2.86
3.24
2.92
3.16
3.02
4.86
4.22
2.59
2.38
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
www.radio-score.com
Listenership Behavior * - Male vs Female
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.07
1.74
2.62
2.41
2.17
2.43 2.44
2.78 2.8
2.45
2.53
3.07
2.97
3.13
2.9
4.75
3.93
2.17
2.25
0.92
1.52
2.04
2.58
3.29 3.25 3.27
2.83
3.34
3.67
3.39
3.52
2.84
3.21 3.21
5.05
4.69
3.26
2.57
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Male Female
www.radio-score.com
Listenership Behavior * - Weekdays vs Weekend
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.07
1.8
2.65 2.68
2.81 2.77
2.66
2.79
3.02
2.91
2.79
3.4
3.06 3.08
2.87
4.94
4.35
2.7
2.44
0.89
1.37
1.9
2.06
2.17
2.7
2.96
2.83
2.98 2.95 3 2.93
2.64
3.31 3.32
4.7
3.97
2.36
2.26
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Weekday's Weekend's
www.radio-score.com
TOP KLI PROGRAMS*
Monday to Friday**
FM 106.2 & FM 91 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.
www.radio-score.com *Data Based on KLI Audience 1st – 30th Jun 2019
Safar ke Hamsafar 0.3307am -11am
The Matinee Show 0.5211am – 01pm
Hit pe Hit & Sufiana 0.5101pm – 03pm
Dil se Dil Tak 0.7403pm – 05pm
0.8911pm – 01am
05pm – 08pm
Top Gear 0.88
Drive Time Show Time 0.96
08pm – 11pm
Melody Time
Yaadain & Dhinchak Music01am – 03am 0.59
www.radio-score.com
Samaa Rise Adeel / Sulmeen 0.2407am -11am
Mere Shahar ka Samaa 0.3711am – 01pm
0.3401pm – 03pm
Music Most Wanted 0.4103pm – 05pm
05pm – 08pm
ItsMyShow 0.34
Lagao Sahar Aman 0.41
08pm – 10pm
0.6310pm – 12am SamaaClub-Mani
Showbiz Superstars
0.2412am – 02am SlowJams
*Data Based on KLI Audience 1st – 30th Jun 2019
www.radio-score.com
Morning Jam with Khalid Malik 0.09
Top 40+Sofi & B2B 0.14
B2B Bolti Bund 0.19
Campus Radio Wafa/ B2B 0.11
Karachi - B2BL/I_Generation D 0.07
Drive on with Sophie 0.07
0.11Fasi&Friends;BoltiBand;B2B&DostKya
SceneHai
07am -11am
11am – 01pm
01pm – 03pm
03pm – 05pm
10pm – 12am
05pm – 08pm
08pm – 10pm
12am – 02am RegularMix/B2B 0.07
*Data Based on KLI Audience 1st – 30th Jun 2019
www.radio-score.com
Channel Wise*
Top 3 Shows**
FM 106.2, FM 107.4 & FM 91 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.
www.radio-score.com
Top 3 Shows
(10:00pm – 12:00am)
(8:00pm – 10:00pm)
Drive Time Show Time 0.96
(05:00PM – 08:00PM)
The Matinee Show 0.89
(11 :00AM – 01 :00PM)
Top Gear 0.88
(08 :00PM – 11 :00PM)
*Data Based on KLI Audience 1st – 30th Jun 2019
www.radio-score.com
(8:00pm – 10:00pm)
Lagao Sahar Aman 0.41
(08:00 pm – 10:00 pm)
Music Most Wanted 0.41
(03:00 pm – 05:00 pm)
Samaa Club 0.63
(10:00 pm – 12:00 am)
Top 3 Shows
*Data Based on KLI Audience 1st – 30th Jun 2019
www.radio-score.com
Fasi & Friends with Fasi Zaka 0.11
(10:00PM – 12:00AM)
Drive on with Sophie 0.07
(05:00P M – 08:00PM)
Morning Jam with Khalid Malik 0.09
(07:00AM – 11:00AM)
Top 3 Shows
*Data Based on KLI Audience 1st – 30th Jun 2019
www.radio-score.com
No part of this presentation is to be shared in written, electronic or any other form without written consent
of the company “Radio Score”
Thank You!

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Pakistan's Fm Radio Ratings - June 2019

  • 2. www.radio-score.comwww.radio-score.com Radio Score is an innovative company, which uses state of the art technology to provide scientific Radio Audience Measurement (RAM) system for the first time in Pakistan. Radio Score has setup a representative panel of individuals who are listening to Radio via Mobile Phones & Car Radio. Research Audience Representation Across Urban Pakistan City: Karachi, Lahore, Islamabad, Faisalabad, Peshawar, Multan & Hyderabad Male, Female A,B,C/D (Mobile: 435 & Car Decks: 60) 495 1st – 30th Jun 2019 Gender: Sec: Sample size: Period: Full Panel Data Introduction Note: Non Commercial Channels i.e. FM 93, FM 97 & Other have been removed
  • 3. www.radio-score.com Age Split Sample Split Sampling design based on research standards of representative sampling techniques for statistically sufficient samples for Gender, SEC & Cities CITY SEC GENDER RadioScore Sample Total : 495 • Mobiles: 435 • Car Decks: 6031 - 45
  • 4. www.radio-score.com National Top Channels KLI* Ratings & Reach based on 24 Hours *KLI 1st-30th Jun 2019 (Mobile + Car) 0.54 66% 0.29 48% 0.23 52% 0.17 40% 0.07 25% 0.08 25% 0.09 33% 0.13 41% 0.06 23%
  • 5. www.radio-score.com Karachi Top Channels* 0.01 3% 0.04 12% 0.03 16% 0.68 55% 0.31 41% 0.29 33% 0.26 37% 41% 0.22 0.11 15% 0.05 16%31% 0.16 34% 0.20 29% 0.13 Ratings & Reach based on 24 Hours *Karachi 1st-30th Jun 2019 (Mobile + Car)
  • 6. www.radio-score.com Lahore Top Channels* 0.51 0.160.200.38 79% 61% 61% 58% 0.110.110.140.15 47%52%53%58% 0.040.09 0.08 46% 39% 31% Ratings & Reach based on 24 Hours *Lahore 1st-30th Jun 2019 (Mobile + Car)
  • 7. www.radio-score.com Islamabad – Rawalpindi Top Channels* 0.33 65% 0.31 57% 0.24 63% 0.21 56% 0.09 28% 0.16 39% 0.18 44% 0.21 29% 0.09 22% 0.02 7% Ratings & Reach based on 24 Hours *ISB / RWP 1st-30th Jun 2019 (Mobile + Car)
  • 8. www.radio-score.com Peshawar Top Channels* 0.490.70 0.45 0.09 0.26 0.03 0.01 68% 74% 84% 29% 6%26%42% Ratings & Reach based on 24 Hours *Peshawar 1st-30th Jun 2019 (Mobile)
  • 9. www.radio-score.com Listenership Behavior* *Listenership Behavior is based on ratings 1st- 30th Jun 2019 - KLI 1.01 1.65 2.4 2.48 2.6 2.74 2.76 2.8 3 2.92 2.86 3.24 2.92 3.16 3.02 4.86 4.22 2.59 2.38 0 1 2 3 4 5 6 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-00:00 00:00-01:00 01:00-02:00
  • 10. www.radio-score.com Listenership Behavior * - Male vs Female *Listenership Behavior is based on ratings 1st- 30th Jun 2019 - KLI 1.07 1.74 2.62 2.41 2.17 2.43 2.44 2.78 2.8 2.45 2.53 3.07 2.97 3.13 2.9 4.75 3.93 2.17 2.25 0.92 1.52 2.04 2.58 3.29 3.25 3.27 2.83 3.34 3.67 3.39 3.52 2.84 3.21 3.21 5.05 4.69 3.26 2.57 0 1 2 3 4 5 6 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-00:00 00:00-01:00 01:00-02:00 Male Female
  • 11. www.radio-score.com Listenership Behavior * - Weekdays vs Weekend *Listenership Behavior is based on ratings 1st- 30th Jun 2019 - KLI 1.07 1.8 2.65 2.68 2.81 2.77 2.66 2.79 3.02 2.91 2.79 3.4 3.06 3.08 2.87 4.94 4.35 2.7 2.44 0.89 1.37 1.9 2.06 2.17 2.7 2.96 2.83 2.98 2.95 3 2.93 2.64 3.31 3.32 4.7 3.97 2.36 2.26 0 1 2 3 4 5 6 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-00:00 00:00-01:00 01:00-02:00 Weekday's Weekend's
  • 12. www.radio-score.com TOP KLI PROGRAMS* Monday to Friday** FM 106.2 & FM 91 Only *These ratings have been obtained from the RadioScore portal for the timeslot only **The program names have been updated using FPCs and information available on the internet and may vary from the actual ones.
  • 13. www.radio-score.com *Data Based on KLI Audience 1st – 30th Jun 2019 Safar ke Hamsafar 0.3307am -11am The Matinee Show 0.5211am – 01pm Hit pe Hit & Sufiana 0.5101pm – 03pm Dil se Dil Tak 0.7403pm – 05pm 0.8911pm – 01am 05pm – 08pm Top Gear 0.88 Drive Time Show Time 0.96 08pm – 11pm Melody Time Yaadain & Dhinchak Music01am – 03am 0.59
  • 14. www.radio-score.com Samaa Rise Adeel / Sulmeen 0.2407am -11am Mere Shahar ka Samaa 0.3711am – 01pm 0.3401pm – 03pm Music Most Wanted 0.4103pm – 05pm 05pm – 08pm ItsMyShow 0.34 Lagao Sahar Aman 0.41 08pm – 10pm 0.6310pm – 12am SamaaClub-Mani Showbiz Superstars 0.2412am – 02am SlowJams *Data Based on KLI Audience 1st – 30th Jun 2019
  • 15. www.radio-score.com Morning Jam with Khalid Malik 0.09 Top 40+Sofi & B2B 0.14 B2B Bolti Bund 0.19 Campus Radio Wafa/ B2B 0.11 Karachi - B2BL/I_Generation D 0.07 Drive on with Sophie 0.07 0.11Fasi&Friends;BoltiBand;B2B&DostKya SceneHai 07am -11am 11am – 01pm 01pm – 03pm 03pm – 05pm 10pm – 12am 05pm – 08pm 08pm – 10pm 12am – 02am RegularMix/B2B 0.07 *Data Based on KLI Audience 1st – 30th Jun 2019
  • 16. www.radio-score.com Channel Wise* Top 3 Shows** FM 106.2, FM 107.4 & FM 91 Only *These ratings have been obtained from the RadioScore portal for the timeslot only **The program names have been updated using FPCs and information available on the internet and may vary from the actual ones.
  • 17. www.radio-score.com Top 3 Shows (10:00pm – 12:00am) (8:00pm – 10:00pm) Drive Time Show Time 0.96 (05:00PM – 08:00PM) The Matinee Show 0.89 (11 :00AM – 01 :00PM) Top Gear 0.88 (08 :00PM – 11 :00PM) *Data Based on KLI Audience 1st – 30th Jun 2019
  • 18. www.radio-score.com (8:00pm – 10:00pm) Lagao Sahar Aman 0.41 (08:00 pm – 10:00 pm) Music Most Wanted 0.41 (03:00 pm – 05:00 pm) Samaa Club 0.63 (10:00 pm – 12:00 am) Top 3 Shows *Data Based on KLI Audience 1st – 30th Jun 2019
  • 19. www.radio-score.com Fasi & Friends with Fasi Zaka 0.11 (10:00PM – 12:00AM) Drive on with Sophie 0.07 (05:00P M – 08:00PM) Morning Jam with Khalid Malik 0.09 (07:00AM – 11:00AM) Top 3 Shows *Data Based on KLI Audience 1st – 30th Jun 2019
  • 20. www.radio-score.com No part of this presentation is to be shared in written, electronic or any other form without written consent of the company “Radio Score” Thank You!